Anya Pratskevich

Anya Pratskevich

Recent Posts

Youtube Ads, Instagram Ads, The PPC Show, Twitter Ads, This Week in Ad News

Vertical Video Ads Are Coming to Youtube

This week, Amazon has been forecast to be the number 3 digital advertising player in 2018, YouTube rolled out vertical ads, and Spotify (kind of)...

Google Analytics

10 Lead Generation Metrics for Your "Smarketing" Team

About six months ago, our sales and marketing teams at AdStage formed a strategic "smarketing" unit. It all began with a separate Slack channel...

Facebook Ads, The PPC Show, Google Ads, This Week in Ad News

Facebook Updates Ad Metrics to Provide a More Holistic View

This week on the PPC Show, Facebook shares more data on ad placement, Collection ads get a pre-holiday touch-up, and NASA is exploring additional...

The PPC Show, Google Ads

How to Navigate the Change from Google AdWords to Google Ads

Google ad products recently had, perhaps, the biggest rebrand since the Starbucks Coffee brand dropped the word “coffee” from its name in 2011 and...

Instagram Ads, Facebook Ads, The PPC Show, Google Ads, This Week in Ad News

Instagram Is Building a Standalone App for Shopping

This week, Instagram is building a whole new app for e-commerce, Facebook users are taking a break from Facebook, and Amazon is testing an...

Digital Marketing

5 Event Marketing Strategies to Boost Lead Generation and ROI

B2B marketing executives allocate at least 24% of their total annual budgets to live events, according to Forrester. In a recent survey by Bizzabo...

Instagram Ads, Facebook Ads, The PPC Show, Google Ads, This Week in Ad News

You Can Now Apply to Be Verified on Instagram

This week on the PPC Show: You can now apply to be verified on Instagram, Facebook lets publishers test organic posts, and Snapchat can now track...

Agency

3 Reasons to Ditch Excel Reporting for Good

Among 6,000 (and growing!) marketing technology tools on the market today, one remains consistent across industries and businesses worldwide....

Instagram Ads, Facebook Ads, The PPC Show, Google Ads, This Week in Ad News

Facebook Cuts 5,000 Targeting Options

Last week, Facebook removed 5,000 targeting options, Google shared tips on food advertising, Instagram Sponsored Content became the new summer job...