How to Use Ad Extensions to Boost Conversion During the Holiday Season

Posted by on Nov 29, 2017 in Search
How to Use Ad Extensions to Boost Conversion During the Holiday Season

Amid the flurry of holiday ads, achieving a high ad rank in AdWords almost seems like a miracle. The competition is tough! Many retailers launched their PPC campaigns very early this year to capture the growing number of online shoppers (up 18.3% YoY, as TechCrunch reported). As a PPC advertiser, how do you stand out? […]

How to Write for the AdStage Blog

Posted by on Nov 24, 2017 in Advertising
How to Write for the AdStage Blog

Every week, I receive emails, Intercom messages, and DMs on my personal Twitter asking to submit an article to our blog at AdStage. Many come from good writers with interesting ideas. Most don’t get published. Why? Here’re a few reasons: People email me asking if they could “send me an article.” Look, I have no […]

12 Inspiring Instagram Ad Strategies for B2B

Posted by on Nov 16, 2017 in Advertising
12 Inspiring Instagram Ad Strategies for B2B

Instagram doesn’t immediately spring to mind when you think about enterprise software and services, but it isn’t just for beauty brands and travel bloggers. With over 500 million daily active users and exciting new ad types, Instagram ads attract over 2 million advertisers. The platform is at a lower ad load than Facebook, a much cheaper […]

44 E-Commerce KPIs and Metrics for Your Marketing Dashboard

Posted by on Nov 6, 2017 in Analytics, Reporting
44 E-Commerce KPIs and Metrics for Your Marketing Dashboard

The National Retail Federation predicts that online is going to be the major driver of growth for retail in the next years to come. No surprises here: consumers spend more and more time on mobile discovering and comparing products — a perfect opportunity for businesses to capture buyer’s intent in the “micro-moments.” Yet as retail is […]

Why Marketers Should Care About APIs

Posted by on Nov 1, 2017 in Analytics
Why Marketers Should Care About APIs

As advertising grows more dependent on technology, marketers will need to rethink what they once labeled as “developer things.” Take APIs, for example. Sitting at the heart of all customer data, advertising APIs simplify cross-channel integrations, eliminate tedious manual tasks, and enable marketers to quickly pull large data sets from any platform. They are the […]

[The PPC Show] This Week in Ad Tech Headlines for October 23-27th

Posted by on Oct 27, 2017 in The PPC Show [Podcast]
[The PPC Show] This Week in Ad Tech Headlines for October 23-27th

This week on the PPC Show, Paul Wicker and Mike McEuen break down the top nine headlines in ad tech and digital advertising for the week of October 23-27th. Tune in as they cover the latest on Facebook’s “Explore” feed, the new publisher guidelines, Instagram’s live broadcasts, and more.   Show Notes Facebook Tests Removing […]

What to Look For in a PPC Reporting Tool [Checklist]

Posted by on Oct 18, 2017 in Reporting
What to Look For in a PPC Reporting Tool [Checklist]

Agencies weigh their options between spreadsheets, software vendors, and in-house developed solutions to report on the performance of their ad campaigns based on their unique needs and workflows. Yet the goal is universal; advertisers want accurate performance data and the ability to send professional, sleek reports that impress their clients. Simple goals, but what a […]

Quick Guide to Facebook Audience Network

Posted by on Oct 3, 2017 in Social
Quick Guide to Facebook Audience Network

Facebook Audience Network (FAN), which reported a $1 billion run rate earlier this year, is a great option for marketers looking to scale their ad campaigns. FAN lets you run ads on third-party websites and apps while taking advantage of all the things that are great about Facebook native in-feed ads: rich targeting data, measurement, […]

How to Talk PPC to the C-Suite

Posted by on Oct 2, 2017 in Reporting
How to Talk PPC to the C-Suite

Time is a scarce resource, and especially at the C-level. A face-to-face meeting with the company’s senior executives is a rare opportunity to highlight your team’s successes and prove your department’s business impact. Here’s how to make the most out of it. When presenting to the C-suite, marketers can borrow some techniques from sales. Take […]

An Agency Director’s Guide to Surviving the Digital Data Jungle

Posted by on Sep 26, 2017 in Agency
An Agency Director’s Guide to Surviving the Digital Data Jungle

What’s giving agency directors headaches these days? Rising CPC costs and slimmer margins? Grim outlook for global ad spending? Ad tech startups aggressively chasing the direct-to-advertiser relationship? Perhaps, all of the above? The truth is, things are never going to get easier for an agency marketer. But as our performance advertising industry grows more complex, […]