Quick Guide to Facebook Audience Network

Posted by on Oct 3, 2017 in Social
Quick Guide to Facebook Audience Network

Facebook Audience Network (FAN), which reported a $1 billion run rate earlier this year, is a great option for marketers looking to scale their ad campaigns. FAN lets you run ads on third-party websites and apps while taking advantage of all the things that are great about Facebook native in-feed ads: rich targeting data, measurement, […]

How to Talk PPC to the C-Suite

Posted by on Oct 2, 2017 in Reporting
How to Talk PPC to the C-Suite

Time is a scarce resource, and especially at the C-level. A face-to-face meeting with the company’s senior executives is a rare opportunity to highlight your team’s successes and prove your department’s business impact. Here’s how to make the most out of it. When presenting to the C-suite, marketers can borrow some techniques from sales. Take […]

An Agency Director’s Guide to Surviving the Digital Data Jungle

Posted by on Sep 26, 2017 in Agency
An Agency Director’s Guide to Surviving the Digital Data Jungle

What’s giving agency directors headaches these days? Rising CPC costs and slimmer margins? Grim outlook for global ad spending? Ad tech startups aggressively chasing the direct-to-advertiser relationship? Perhaps, all of the above? The truth is, things are never going to get easier for an agency marketer. But as our performance advertising industry grows more complex, […]

7 Major Updates for Facebook Advertisers

Posted by on Sep 14, 2017 in Advertising, PPC News, Social
7 Major Updates for Facebook Advertisers

What a week in ad tech! While Apple was putting on a show in Cupertino, Facebook quietly revamped its Ads Manager, rolled out several updates for advertisers, and even launched a new video chat app. Here’s a recap of all the major announcements: 1. Power Editor and Ads Manager Are Now One. Starting this week, […]

Bidding on the competition? Here’s a lesson from Equifax.

Posted by on Sep 11, 2017 in Search
Bidding on the competition? Here’s a lesson from Equifax.

When a credit monitoring company Equifax was hit by a cyberattack that may have affected about 143 million Americans, people flocked to Google to find out what to do. As “Equifax” search query made it into the trending list on Google, the savvy marketing team at Lifelock, an identity theft protection company, quickly bid on […]

What PPC Marketers Need to Know about Third-Party Data

Posted by on Sep 6, 2017 in Advertising, Analytics
What PPC Marketers Need to Know about Third-Party Data

Data. It’s the fuel of every marketing campaign. Marketers won’t stop talking about it. First-party data, second-party data, encrypted or masked data… So much data, and so little understanding of what it all actually means. If you advertise on Facebook or Google, you likely run remarketing campaigns. You’ve installed a tracking pixel on your site […]

Quick Guide to Writing Successful Expanded Text Ads

Posted by on Aug 28, 2017 in Search
Quick Guide to Writing Successful Expanded Text Ads

We all know the basics of good marketing copy: identify the problem, offer a solution, keep it brief, and the like. But for text ads — ads that show above and below Google search results — those basics aren’t enough. There’s a limit to how much you can tell in a 30-character headline — and […]

Why Reducing Risks Could Be the Best Marketing Strategy This Year

Posted by on Aug 16, 2017 in Advertising
Why Reducing Risks Could Be the Best Marketing Strategy This Year

Humans are wired to seek quick fixes. We, marketers, like coming up with new hacks and ideas to outsmart the competition. But the truth is, we often benefit more from reducing harm than from marginal improvements and fresh tactics. So how can you apply this simple rule of risk management (or common sense) to your […]

How to Become a PPC Expert

Posted by on Aug 15, 2017 in Advertising
How to Become a PPC Expert

How does one become a PPC expert? You don’t need a formal degree to run ads. In fact, many of today’s brightest paid search marketers say they “just landed into it.” Some transitioned to PPC from copywriting, like Susan Wenograd, Partner at Five Mill; others applied their natural analytical prowess and learned by trial and […]

LinkedIn Text Ads: 5 Brands to Copy to Boost Performance

Posted by on Aug 2, 2017 in Advertising, Social
LinkedIn Text Ads: 5 Brands to Copy to Boost Performance

As LinkedIn has grown to over half a billion users, so too has its ad platform’s capability to slice and dice audiences based on troves of self-reported user data. With plenty of targeting options to choose from, you can get your message in front of decision makers and C-level execs when  they catch up on […]