Why Reducing Risks Could Be the Best Marketing Strategy This Year

Posted by on Aug 16, 2017 in Advertising
Why Reducing Risks Could Be the Best Marketing Strategy This Year

Humans are wired to seek quick fixes. We, marketers, like coming up with new hacks and ideas to outsmart the competition. But the truth is, we often benefit more from reducing harm than from marginal improvements and fresh tactics. So how can you apply this simple rule of risk management (or common sense) to your […]

How to Become a PPC Expert

Posted by on Aug 15, 2017 in Advertising
How to Become a PPC Expert

Each summer PPC Hero votes to identify the top 25 most influential PPC experts. This year, AdStage’s JD Prater made the list alongside Larry Kim (Wordstream, MobileMonkey), Purna Virji of Microsoft, Ginny Marvin of Search Engine Land, and other leading search marketers whose opinion will matter most in the next 12 months. How does one become […]

LinkedIn Text Ads: 5 Brands to Copy to Boost Performance

Posted by on Aug 2, 2017 in Advertising, Social
LinkedIn Text Ads: 5 Brands to Copy to Boost Performance

As LinkedIn has grown to over half a billion users, so too has its ad platform’s capability to slice and dice audiences based on troves of self-reported user data. With plenty of targeting options to choose from, you can get your message in front of decision makers and C-level execs when  they catch up on […]