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    Anya Pratskevich

    Picture of Anya Pratskevich
    A senior content marketing manager on the AdStage team, Anya manages AdStage's blog, co-hosts the PPC Show, and curates a weekly newsletter with top news in ad tech. Send her tips, pitches, and guest post ideas to anya (at) adstage (dot) io. Anya tweets, occasionally, as @pratsaa.
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    Recent Posts

    Facebook Ads, Instagram Ads, The PPC Show, This Week in Ad News, Google Ads

    Facebook Stories ads now available to all advertisers

    This week, Facebook Stories ads were made available to all advertisers while Amazon and Snapchat formed a powerful partnership. Also, learn how to untangle your B2B attribution ...

    Instagram Ads, The PPC Show, Twitter Ads, Youtube Ads, This Week in Ad News

    Vertical Video Ads Are Coming to Youtube

    This week, Amazon has been forecast to be the number 3 digital advertising player in 2018, YouTube rolled out vertical ads, and Spotify (kind of) became the first platform for ...

    Google Analytics

    10 Lead Generation Metrics for Your "Smarketing" Team

    About six months ago, our sales and marketing teams at AdStage formed a strategic "smarketing" unit. It all began with a separate Slack channel and grew into a bi-weekly ...

    Facebook Ads, The PPC Show, This Week in Ad News, Google Ads

    Facebook Updates Ad Metrics to Provide a More Holistic View

    This week on the PPC Show, Facebook shares more data on ad placement, Collection ads get a pre-holiday touch-up, and NASA is exploring additional monetization options. Tune in ...

    The PPC Show, Google Ads

    How to Navigate the Change from Google AdWords to Google Ads

    Google ad products recently had, perhaps, the biggest rebrand since the Starbucks Coffee brand dropped the word “coffee” from its name in 2011 and became just “Starbucks.”

    Facebook Ads, Instagram Ads, The PPC Show, This Week in Ad News, Google Ads

    Instagram Is Building a Standalone App for Shopping

    This week, Instagram is building a whole new app for e-commerce, Facebook users are taking a break from Facebook, and Amazon is testing an attribution pixel. Tune in to hear ...

    Digital Marketing

    5 Event Marketing Strategies to Boost Lead Generation and ROI

    B2B marketing executives allocate at least 24% of their total annual budgets to live events, according to Forrester. In a recent survey by Bizzabo, an event management ...

    Facebook Ads, Instagram Ads, The PPC Show, This Week in Ad News, Google Ads

    You Can Now Apply to Be Verified on Instagram

    This week on the PPC Show: You can now apply to be verified on Instagram, Facebook lets publishers test organic posts, and Snapchat can now track your emotions. Tune in to ...

    Agency

    3 Reasons to Ditch Excel Reporting for Good

    Among 6,000 (and growing!) marketing technology tools on the market today, one remains consistent across industries and businesses worldwide. Whether you’re an accountant or ...

    Facebook Ads, Instagram Ads, The PPC Show, This Week in Ad News, Google Ads

    Facebook Cuts 5,000 Targeting Options

    Last week, Facebook removed 5,000 targeting options, Google shared tips on food advertising, Instagram Sponsored Content became the new summer job for Generation Z, and ...