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    Anya Pratskevich

    Picture of Anya Pratskevich
    A senior content marketing manager on the AdStage team, Anya manages AdStage's blog, co-hosts the PPC Show, and curates a weekly newsletter with top news in ad tech. Send her tips, pitches, and guest post ideas to anya (at) adstage (dot) io. Anya tweets, occasionally, as @pratsaa.
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    Recent Posts

    Facebook Ads, Instagram Ads, The PPC Show, This Week in Ad News, Google Ads, Google Analytics

    Amazon Is Testing Video Ads in Search

    This week, Amazon started showing video ads in search, Facebook asked large Pages to go through a special authorization, and Google Analytics launched cross-device reporting ...

    Facebook Ads, The PPC Show, This Week in Ad News

    Facebook Launches Playable Ads

    Welcome to This Week in Ad Tech, AdStage's weekly news roundup. Below are the top PPC headlines for the week of August 6-10, 2018.

    Instagram Ads, Salesforce

    12 B2B Companies That Do Instagram Ads Right

    Over 500 million users open the Instagram app daily. For businesses looking to connect with millennial decision makers, the platform is a great medium to give B2B brands a ...

    Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, Google Ads, Benchmark Reports, Microsoft Advertising

    AdStage’s Q2 2018 Paid Media Benchmark Report

    What’s a good conversion rate? How much should you pay for a click on Facebook? How about other networks, like Google, LinkedIn, Twitter, and Bing?

    Facebook Ads, The PPC Show, Twitter Ads, This Week in Ad News, Google Ads, Microsoft Advertising

    Facebook Updates Video Ad Metrics

    Welcome to This Week in Ad Tech, AdStage's weekly news roundup. Here're the top headlines for the week of July 30th - August 3rd, 2018.

    Facebook Ads, The PPC Show, This Week in Ad News, Google Ads

    Facebook Lost One Million Active Users to GDPR

    Welcome to This Week in Ad Tech, AdStage's weekly news roundup. This week Facebook and Google report on earnings, Snapchat opens a private marketplace for ads in Discover ...

    Digital Marketing

    3 Ways to Use CRM Data for Lead Generation

    Marketing budgets have shifted from traditional media to digital ads, which means that data -- more than ever before -- will run the show, and marketers can now measure pretty ...

    Google Ads

    Key Takeaways From Google Marketing Live in 280 Characters or Less

    At Google Marketing Live in San Jose last week, Google announced a slew of new features. All are loaded with AI and machine learning, which means that search advertising is ...

    Digital Marketing

    Automated Rules to Keep Ad Costs Low, Boost Performance, and Scale Lead Generation

    Ever set your alarm clock during off-work hours to pause campaigns, check up on a new ad, or make sure you’re not exceeding your campaign budget? If you’re a performance ...