Leading PPC Blog and PPC Podcast

Anya Pratskevich

A senior content marketing manager on the AdStage team, Anya manages AdStage's blog, co-hosts the PPC Show, and curates a weekly newsletter with top news in ad tech. Send her tips, pitches, and guest post ideas to anya (at) adstage (dot) io. Anya tweets, occasionally, as @pratsaa.

Recent Posts

Facebook Ads

5 Ways Lead Gen Marketers Can Use Facebook’s New Feature to Spy on Competition

Anya Pratskevich 4 minute read

Last week, Facebook shipped a new feature which allows anyone to see the ads any business is running on the platform. This is designed to bring more transparency to ads and ...

LinkedIn Ads

How to Use LinkedIn Ads Automation to Generate Better Leads for Less

Anya Pratskevich 3 minute read

As a LinkedIn certified partner, AdStage is a trusted platform for many B2B marketers who run ads on LinkedIn. Below, we take a look at how B2Linked, an advertising agency that ...

Benchmark Reports, Microsoft Advertising

Bing Ads Costs Increase in 2018

Anya Pratskevich 3 minute read

AdStage’s data from almost 40 million ad impressions and a million clicks on Bing Ads in Q1 2018 shows that the average CPM (cost per thousand impressions) increased by 22% ...

Facebook Ads

How to Spend Less on Facebook Ads with Automated Rules [Case Study]

Anya Pratskevich 2 minute read

Performance marketing is about achieving the best results at the lowest cost. It sounds simple, but managing ad budgets can be tricky -- especially today, when the costs of ...

Youtube Ads, Benchmark Reports

YouTube Ads Drive More Engagement in 2018 [Report]

Anya Pratskevich 3 minute read

In Q1 2018, we analyzed over 100 million ad impressions and over five million clicks on YouTube to uncover the average CPM, CPC, and CTR. Compared to last year, we found the ...

Instagram Ads, Benchmark Reports

Instagram Ads CPM, CPC, & CTR Benchmarks in Q1 2018

Anya Pratskevich 4 minute read

In Q1 2018, we analyzed over 390 million ad impressions and 5 million clicks on Instagram to uncover the average CPM, CPC, and CTR on the AdStage platform. Compared to last ...

Google Ads, Benchmark Reports

Google Display Ads CPM, CPC, & CTR Benchmarks in Q1 2018

Anya Pratskevich 4 minute read

In Q1 2018, we analyzed over 760 million ad impressions and nearly 3 million clicks on the Google Display Network (GDN) to uncover the average CPM, CPC, and CTR for advertisers ...

Agency

How a Boutique Agency Does White-Label Reporting with AdStage

Anya Pratskevich 4 minute read

How do you scale your agency’s business while delivering the high-touch experience that your clients want? The key to success is focusing on high-leverage tasks, while ...

Google Ads, Benchmark Reports

Google AdWords CPM, CPC, & CTR Benchmarks for Q1 2018

Anya Pratskevich 3 minute read

In Q1 2018, we analyzed over 110 million ad impressions and over 5 million clicks on Google Search ads to uncover the average CPM, CPC, and CTR. Compared to last year, we found ...

LinkedIn Ads

Lower CPCs, Boost Conversions with Five Tactics from This LinkedIn Ads Expert

Anya Pratskevich 5 minute read

A former search marketer, AJ Wilcox has years of experience in all types of digital ads, yet chooses to work with just one channel: LinkedIn. Staying niche has allowed AJ to ...

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Anya Pratskevich

Recent Posts

5 Ways Lead Gen Marketers Can Use Facebook’s New Feature to Spy on Competition

How to Use LinkedIn Ads Automation to Generate Better Leads for Less

Bing Ads Costs Increase in 2018

How to Spend Less on Facebook Ads with Automated Rules [Case Study]

YouTube Ads Drive More Engagement in 2018 [Report]

Instagram Ads CPM, CPC, & CTR Benchmarks in Q1 2018

Google Display Ads CPM, CPC, & CTR Benchmarks in Q1 2018

How a Boutique Agency Does White-Label Reporting with AdStage

Google AdWords CPM, CPC, & CTR Benchmarks for Q1 2018

Lower CPCs, Boost Conversions with Five Tactics from This LinkedIn Ads Expert

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