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    Anya Pratskevich

    Picture of Anya Pratskevich
    A senior content marketing manager on the AdStage team, Anya manages AdStage's blog, co-hosts the PPC Show, and curates a weekly newsletter with top news in ad tech. Send her tips, pitches, and guest post ideas to anya (at) adstage (dot) io. Anya tweets, occasionally, as @pratsaa.
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    Recent Posts

    Digital Marketing

    How to Measure the Success of Your Lead Generation Webinar

    B2B marketers love webinars. A proven lead gen tactic, webinars bring SQLs and are easy to measure. With the right metrics, you can tell precisely if the topic resonated with ...

    Microsoft Advertising

    3 Reasons to Scale Your PPC Campaigns with the Microsoft Audience Network

    The eyes and ears of the PPC community may be on AdWords and Facebook ads, but behind the scenes, Microsoft has quietly turned into a billion-dollar advertising giant.

    Digital Marketing

    How Marketers Measure Video Campaign Effectiveness [Report]

    Digital video ad spend keeps rising, with the latest video advertising study showing that marketers spend more than half of their ad budgets on video. On average, marketers ...

    LinkedIn Ads

    5 Reasons LinkedIn’s New Video Ads Are the B2B Marketer’s Secret Weapon

    Video will drive 82% of all Internet traffic in 2021, according to Cisco. Over 17.2% of all ad budgets will go to video marketing, which means video ads likely eat up a huge ...

    Digital Marketing

    How to Measure the Value of Your Lead Generation Campaigns

    How many of your marketing leads convert into sales? Data from SiriusDecisions shows that 98% of MQLs (marketing-qualified leads) will never result in closed business.

    Agency

    A Buyer's Guide to the Best Agency Reporting Software

    Are you in the market for an automated reporting tool? Some agencies see PPC software as an extra cost and stick to Excel or Google Sheets. Others build solutions in-house.

    Digital Marketing

    10 PPC Tools to Steal Your Competitors’ Best Ads

    One of the best-kept secrets of our industry is that you don’t need to be a creative genius to come up with an effective advertising campaign. Most good ideas are creative ...

    Digital Marketing

    Measuring the ROI of Event Marketing

    On average, CMOs allocate almost a quarter of their total annual budgets to live events, according to Forrester. That’s not surprising, because many marketers consider event ...

    Digital Marketing

    How Much Do Spotify Ads Cost?

    In investor meetings ahead of Spotify’s IPO, the company’s CEO, Daniel Ek, described Spotify’s mission as the “hard work of helping one million artists live off their art.” As ...

    Facebook Ads, Instagram Ads, Twitter Ads, Pinterest Ads

    5 Social Media Stats on Demographic Targeting in 2018

    Forrester contends that social media advertising budgets will grow to $40 billion by 2021. Which channels will drive the most growth? As consumers switch between screens and ...