How to Measure the Success of Your Lead Generation Webinar
B2B marketers love webinars. A proven lead gen tactic, webinars bring SQLs and are easy to measure. With the right metrics, you can tell precisely if...
Anya Pratskevich
Recent Posts
3 Reasons to Scale Your PPC Campaigns with the Microsoft Audience Network
The eyes and ears of the PPC community may be on AdWords and Facebook ads, but behind the scenes, Microsoft has quietly turned into a billion-dollar...
![How Marketers Measure Video Campaign Effectiveness [Report]](https://4664432.fs1.hubspotusercontent-na1.net/hub/4664432/hubfs/Imported_Blog_Media/videoads_5_2_18_b.png?width=788&name=videoads_5_2_18_b.png)
How Marketers Measure Video Campaign Effectiveness [Report]
Digital video ad spend keeps rising, with the latest video advertising study showing that marketers spend more than half of their ad budgets on...
5 Reasons LinkedIn’s New Video Ads Are the B2B Marketer’s Secret Weapon
Video will drive 82% of all Internet traffic in 2021, according to Cisco. Over 17.2% of all ad budgets will go to video marketing, which means video...
How to Measure the Value of Your Lead Generation Campaigns
How many of your marketing leads convert into sales? Data from SiriusDecisions shows that 98% of MQLs (marketing-qualified leads) will never result...
A Buyer's Guide to the Best Agency Reporting Software
Are you in the market for an automated reporting tool? Some agencies see PPC software as an extra cost and stick to Excel or Google Sheets. Others...
10 PPC Tools to Steal Your Competitors’ Best Ads
One of the best-kept secrets of our industry is that you don’t need to be a creative genius to come up with an effective advertising campaign. Most...
Measuring the ROI of Event Marketing
On average, CMOs allocate almost a quarter of their total annual budgets to live events, according to Forrester. That’s not surprising, because many...
How Much Do Spotify Ads Cost?
In investor meetings ahead of Spotify’s IPO, the company’s CEO, Daniel Ek, described Spotify’s mission as the “hard work of helping one million...
Instagram Ads, Facebook Ads, Twitter Ads, Pinterest Ads
5 Social Media Stats on Demographic Targeting in 2018
Forrester contends that social media advertising budgets will grow to $40 billion by 2021. Which channels will drive the most growth? As consumers...