Anya Pratskevich

Anya Pratskevich

Recent Posts

Digital Marketing

How to Measure the Success of Your Lead Generation Webinar

B2B marketers love webinars. A proven lead gen tactic, webinars bring SQLs and are easy to measure. With the right metrics, you can tell precisely if...

Microsoft Advertising

3 Reasons to Scale Your PPC Campaigns with the Microsoft Audience Network

The eyes and ears of the PPC community may be on AdWords and Facebook ads, but behind the scenes, Microsoft has quietly turned into a billion-dollar...

Digital Marketing

How Marketers Measure Video Campaign Effectiveness [Report]

Digital video ad spend keeps rising, with the latest video advertising study showing that marketers spend more than half of their ad budgets on...

LinkedIn Ads

5 Reasons LinkedIn’s New Video Ads Are the B2B Marketer’s Secret Weapon

Video will drive 82% of all Internet traffic in 2021, according to Cisco. Over 17.2% of all ad budgets will go to video marketing, which means video...

Digital Marketing

How to Measure the Value of Your Lead Generation Campaigns

How many of your marketing leads convert into sales? Data from SiriusDecisions shows that 98% of MQLs (marketing-qualified leads) will never result...

Agency

A Buyer's Guide to the Best Agency Reporting Software

Are you in the market for an automated reporting tool? Some agencies see PPC software as an extra cost and stick to Excel or Google Sheets. Others...

Digital Marketing

10 PPC Tools to Steal Your Competitors’ Best Ads

One of the best-kept secrets of our industry is that you don’t need to be a creative genius to come up with an effective advertising campaign. Most...

Digital Marketing

Measuring the ROI of Event Marketing

On average, CMOs allocate almost a quarter of their total annual budgets to live events, according to Forrester. That’s not surprising, because many...

Digital Marketing

How Much Do Spotify Ads Cost?

In investor meetings ahead of Spotify’s IPO, the company’s CEO, Daniel Ek, described Spotify’s mission as the “hard work of helping one million...

Instagram Ads, Facebook Ads, Twitter Ads, Pinterest Ads

5 Social Media Stats on Demographic Targeting in 2018

Forrester contends that social media advertising budgets will grow to $40 billion by 2021. Which channels will drive the most growth? As consumers...