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    Anya Pratskevich

    Picture of Anya Pratskevich
    A senior content marketing manager on the AdStage team, Anya manages AdStage's blog, co-hosts the PPC Show, and curates a weekly newsletter with top news in ad tech. Send her tips, pitches, and guest post ideas to anya (at) adstage (dot) io. Anya tweets, occasionally, as @pratsaa.
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    Recent Posts

    AdStage Products

    AdStage Raises $3M to Help Marketers Prove Return on Ad Spend

    SAN FRANCISCO, CA, March 22, 2018 /PRNewswire/ -- AdStage, a closed-loop reporting and automation platform for paid marketers, today announced it raised $3M in a strategic ...

    Google Ads

    How to Pass the 2018 AdWords Exam in 7 Days While Working Full-Time

    About half a year ago, I got my first AdWords certificate. It all began when we at AdStage found out that we needed at least two AdWords-certified people in the company to ...

    Google Ads

    3 Reasons to Choose Smart Bidding Over PPC Automation to Improve ROAS

    When AdWords first launched in 2000, manual and automated bidding were the only options. To succeed in paid search, you really had to know how to bid. You would manually set ...

    Digital Marketing

    How B2B Marketing Budgets Will Evolve in 2018

    70% of marketers expect an increase in demand generation budgets in 2018, according to the Demand Generation Survey.

    Google Analytics

    How to Measure Incremental Revenue in Paid Marketing

    If you can drive revenue and growth above the cost of advertising, why would you want to cap your marketing budget? The truth is, that’s not how most marketing organizations ...

    Facebook Ads, Youtube Ads

    Facebook vs. YouTube: Which Platform Is More Effective for Video Marketing? [Report]

    Are you creating more marketing videos this year? Most marketers say, yes, and most prefer YouTube over Facebook (87% vs. 68%). If video marketing is on your to-do list for ...

    Agency

    7 Benefits of Closed-Loop Reporting

    If you’re running a business today, you certainly know that your success largely depends on your ability to acquire high-value customers at a low cost. If your ability to ...

    Digital Marketing

    Top 7 Skills to Take Your Performance Marketing Career to the Next Level

    What makes an effective paid marketer? Looking for answers, I asked some of the industry's most prominent paid marketers about the top skills to develop in 2018 to become a PPC ...

    Digital Marketing

    Purple and MVMT Choose AdStage to Close the Loop Between Ad Campaigns and Revenue

    MVMT grew revenues by 300% with AdStage’s new closed-loop reporting and automation platform for paid marketers.

    Digital Marketing

    10 Eye-Opening Facts About Marketing Budget Allocation

    Every two years, The CMO Survey asks hundreds of senior marketing executives hard-hitting questions about their marketing performance, hiring, and budget allocation to track ...