Anya Pratskevich

Anya Pratskevich

Recent Posts

AdStage Products

AdStage Raises $3M to Help Marketers Prove Return on Ad Spend

SAN FRANCISCO, CA, March 22, 2018 /PRNewswire/ -- AdStage, a closed-loop reporting and automation platform for paid marketers, today announced it...

Google Ads

How to Pass the 2018 AdWords Exam in 7 Days While Working Full-Time

About half a year ago, I got my first AdWords certificate. It all began when we at AdStage found out that we needed at least two AdWords-certified...

Google Ads

3 Reasons to Choose Smart Bidding Over PPC Automation to Improve ROAS

When AdWords first launched in 2000, manual and automated bidding were the only options. To succeed in paid search, you really had to know how to...

Digital Marketing

How B2B Marketing Budgets Will Evolve in 2018

70% of marketers expect an increase in demand generation budgets in 2018, according to the Demand Generation Survey.

Google Analytics

How to Measure Incremental Revenue in Paid Marketing

If you can drive revenue and growth above the cost of advertising, why would you want to cap your marketing budget? The truth is, that’s not how most...

Youtube Ads, Facebook Ads

Facebook vs. YouTube: Which Platform Is More Effective for Video Marketing? [Report]

Are you creating more marketing videos this year? Most marketers say, yes, and most prefer YouTube over Facebook (87% vs. 68%). If video marketing is...

Agency

7 Benefits of Closed-Loop Reporting

If you’re running a business today, you certainly know that your success largely depends on your ability to acquire high-value customers at a low...

Digital Marketing

Top 7 Skills to Take Your Performance Marketing Career to the Next Level

What makes an effective paid marketer? Looking for answers, I asked some of the industry's most prominent paid marketers about the top skills to...

Digital Marketing

Purple and MVMT Choose AdStage to Close the Loop Between Ad Campaigns and Revenue

MVMT grew revenues by 300% with AdStage’s new closed-loop reporting and automation platform for paid marketers.

Digital Marketing

10 Eye-Opening Facts About Marketing Budget Allocation

Every two years, The CMO Survey asks hundreds of senior marketing executives hard-hitting questions about their marketing performance, hiring, and...