The 3Cs Framework: Talking Paid Marketing with the C-Suite
Time is a scarce resource, and especially at the C-level. A face-to-face meeting with the company’s senior executives is a rare opportunity to...
Anya Pratskevich
Recent Posts
An Agency Director’s Guide to Surviving the Digital Data Jungle
What’s giving agency directors headaches these days? Rising CPC costs and slimmer margins? Grim outlook for global ad spending? Ad tech startups...
7 Major Updates for Facebook Advertisers
What a week in ad tech! While Apple was putting on a show in Cupertino, Facebook quietly revamped its Ads Manager, rolled out several updates for...
Bidding on the competition? Here's a lesson from Equifax.
When a credit monitoring company Equifax was hit by a cyberattack that may have affected about 143 million Americans, people flocked to Google to...
What PPC Marketers Need to Know about Third-Party Data
Data. It’s the fuel of every marketing campaign. Marketers won’t stop talking about it. First-party data, second-party data, encrypted or masked...
Quick Guide to Writing Successful Expanded Text Ads
We all know the basics of good marketing copy: identify the problem, offer a solution, keep it brief, and the like. But for text ads -- ads that show...
5 Easy Fixes for Paid Search Campaigns
As marketers, we like coming up with new hacks and ideas to outsmart the competition. But the truth is, we often benefit more from reducing harm than...
How to Become a PPC Expert
How does one become a PPC expert? You don’t need a formal degree to run ads. In fact, many of today’s brightest paid search marketers say they “just...
LinkedIn Text Ads: 5 Brands to Copy to Boost Performance
As LinkedIn has grown to over half a billion users, so too has its ad platform’s capability to slice and dice audiences based on troves of...