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    This Week In Ad News: Facebook adds new reporting for Click-to-WhatsApp ads

    This Week in Ad Tech, The PPC Show

    This Week In Ad News: Facebook adds new reporting for Click-to-WhatsApp ads

    Pallavi Sharma   2 minute read

    This week in Ad News: This Week in Ad Tech -Facebook adds new reporting for click-to-whatsapp ads, Spotify allows sponsorship of the Discover Weekly playlist, and boost Bing productivity with AI insights.
    This Week In Ad News: [Special Edition] 2019 PPC Predictions

    This Week in Ad Tech, The PPC Show

    This Week In Ad News: [Special Edition] 2019 PPC Predictions

    Pallavi Sharma   2 minute read

    For this special edition of This Week in Ad News - a roundup of 2019 predictions for the industry, including a bonus PPC Show.
    2019 Trends in PPC [PODCAST]

    The PPC Show

    2019 Trends in PPC [PODCAST]

    Paul Wicker   27 minute read

    Welcome to this special edition of The PPC Show where JD Prater and I take a break from the regular headlines and discuss 2019 trends and predictions for PPC. Tune in to hear ...
    Show a More Complete Picture by Adding HubSpot Data to Ad Performance Reports

    Product, Product Updates, Lead Generation, HubSpot

    Show a More Complete Picture by Adding HubSpot Data to Ad Performance Reports

    Rebecca Seligstein   3 minute read

    Marketers have a lot going on. Not only are we responsible for the overall brand, product messaging, and press of a company, but we are the primary drivers of lead generation ...
    Twitter Q3 2018 Benchmarks: CPC, CPM, CTR

    Benchmark Report, Lead Generation, Twitter Advertising

    Twitter Q3 2018 Benchmarks: CPC, CPM, CTR

    Breanna Lambert   4 minute read

    In Q3 2018, we analyzed over 104 million impressions and nearly 2 million clicks on Twitter to calculate median CPC, CPM, and CTR. Although Twitter didn’t have much to offer ...
    This Week In Ad Tech: 3 Prospecting Features for Google Display Campaigns

    This Week in Ad Tech, The PPC Show

    This Week In Ad Tech: 3 Prospecting Features for Google Display Campaigns

    Pallavi Sharma   2 minute read

    This Week in Ad Tech -3 Prospecting Features for Google Display Campaigns; 5 Steps to Take When PPC Conversions are Down; Amazon Reaffirms: 'No Plans' for Ads on Alexa ...
    LinkedIn To Hit $2B in Ad Revenue + Q3 Benchmarks

    Benchmark Report, Lead Generation, LinkedIn Marketing

    LinkedIn To Hit $2B in Ad Revenue + Q3 Benchmarks

    Breanna Lambert   4 minute read

    In Q3 2018, we analyzed nearly 2 billion impressions and 4.1 million clicks on LinkedIn to calculate median CPC, CPM, and CTR for the business and career-oriented site. Last ...
    Why you shouldn’t ignore Bing according to Q3 2018 Bing Benchmarks: CPC, CPM, CTR

    Benchmark Report, PPC Metrics, Bing Ads

    Why you shouldn’t ignore Bing according to Q3 2018 Bing Benchmarks: CPC, CPM, CTR

    Breanna Lambert   3 minute read

    Despite its 17% revenue growth year over year, Bing is forever trying to sprint out from under Google’s shadow. Earlier this year, Google expanded ad capabilities to allow more ...
    YouTube doubling video ad plays + Q3 2018 YouTube Benchmarks: CPC, CPM, CTR

    Benchmark Report, Lead Generation, Youtube Ads

    YouTube doubling video ad plays + Q3 2018 YouTube Benchmarks: CPC, CPM, CTR

    Breanna Lambert   4 minute read

    Do you enjoy watching pre-roll ads on YouTube? YouTube says that yes you do, and for that reason, according to a recent report from AdAge, it will now double up the number of ...
    Closing the Loop Between Paid Marketing and Sales with AdStage Join

    Product, AdStage Join, Closed-loop Reporting, Product Updates

    Closing the Loop Between Paid Marketing and Sales with AdStage Join

    Rebecca Seligstein   3 minute read

    Imagine a paid ad campaign with tons of impressions, a great click-through-rate, and a low cost-per-click cost...this sounds like a marketer’s dream. But is it really making a ...
    Instagram Ad Spend ⬆ 177% + Benchmarks for CPC, CPM, & CTR

    Benchmark Report, PPC Metrics

    Instagram Ad Spend ⬆ 177% + Benchmarks for CPC, CPM, & CTR

    Breanna Lambert   4 minute read

    In Q3 2018, we analyzed nearly 872 million impressions and over 6 million clicks on Instagram to calculate median CPC, CPM, and CTR for the ever popular social platform. ...

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