Recent Posts
If you’ve never taken Quora into consideration as a potential marketing channel, check out this article from Marketing Land. Quora’s ad platform is...
How Amazon’s Data Can Help Any Business Tap Into a New Audience
If you haven’t already read Nanigans’ Amazon's Advertising Ascent report, it is fascinating and does a wonderful job of highlighting how quickly...
30+ Most Important Tips on LinkedIn Advertising
LinkedIn makes its ad offerings pretty clear and straightforward, but there are a few ways you can max out your opportunities and make yourself stand...
Facebook Ads, Benchmark Reports
Facebook CPC, CPM, and CTR Benchmarks
Should you put more budget to News Feed, or is Right Hand Placement the way to go? Facebook offers marketers the most options when it comes to ad...
Why Budget Pacing is Only Half the Equation
We’ve talked a lot about this in previous posts, but gone are the days when marketers could deliver vague top-of-funnel results and call it a day....
Google Ads CPC, CPM, & CTR Benchmarks
Google continues to make headlines for privacy concerns, but it's not stopping most people from using the search platform. Here's what we found when...
Twitter Ads, Benchmark Reports
Twitter CPM, CPC, & CTR Benchmarks
These days, it seems like US politics start and end on Twitter. But is that affecting marketers at all? Keep reading to see what we uncovered for Q3...
Microsoft Advertising, Benchmark Reports
Microsoft Advertising CPM, CPC, & CTR Benchmarks
It only took a quarter, but we're finally used to saying Microsoft Advertising, and not Bing! Read on to see what we found when we analyzed over 103...
Instagram Ads, Benchmark Reports
Instagram CPM, CPC, & CTR Benchmarks
Instagram is getting deeper and deeper into e-commerce (Did you see the new AR "try-on" ads?), but how is this affecting marketers' metrics? Here's...