LinkedIn Display Advertising Guide
Display Ads are LinkedIn’s programmatic advertising solution. They’re sometimes also referred to as banner ads. LinkedIn describes the key features of Display Ads as: Reach ...
Breanna Lambert
Recent Posts
Building Your LinkedIn Marketing Strategy
It seems like only recently, whatever recently might mean in a digital marketing timeline, marketers, especially B2B marketers, have started taking LinkedIn seriously as an ...
Complete Guide to LinkedIn Ad Specs & Sizes
There are many, many ad platforms with evolving nuances that marketers have to stay on top of. Each platform requires a specific crop, character limit, and file size for ...
Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, Yahoo Gemini, Google Ads, Benchmark Reports, Microsoft Advertising
AdStage’s Paid Media Benchmark Report
After the rush of Q4’s holiday season, Q1 is often a time of getting back “normal.” To determine what that means for marketers, we compiled 13 billion impressions and over ...
Google Ads CPC, CPM, & CTR Benchmarks
When you're looking for a particular something that you want to buy, do you head to Google or Amazon? According to this Wall Street Journal article, more consumers are heading ...
Instagram Ads, Benchmark Reports
Instagram CPM, CPC, & CTR Benchmarks
While Facebook continues to get tons of flack for questionable practices, Instagram has stepped in to pick up the slack. According to this Barron's article, "Instagram is ...
Facebook Ads, Benchmark Reports
Facebook CPC, CPM, and CTR Benchmarks
Whether it's improper encryption of passwords, collecting emails without consent, or kicking around the idea of selling user data to third parties, Facebook continues to make ...
Twitter Ads, Benchmark Reports
Twitter CPM, CPC, & CTR Benchmarks
Digiday recently got a hold of a deck that shows how Twitter is pitching the power of advertising on its platform this year. Under the theme “When something happens in the ...
LinkedIn Ads, Benchmark Reports
LinkedIn CPM, CPC, & CTR Benchmarks
How much of your 2019 budget is allocated to LinkedIn? According to this Digiday study, marketers say they're shifting budget there away from other digital platforms like ...
Benchmark Reports, Microsoft Advertising
Microsoft Advertising (Bing Ads) CPM, CPC, & CTR Benchmarks
How much of your budget goes to advertising on Bing? If you said "none," you're not alone (but potentially missing out on a valuable audience...). According to a study by ...
