An Agency Director’s Guide to Preventing Team Burnout

Posted by on Oct 16, 2017 in Agency
An Agency Director’s Guide to Preventing Team Burnout

The national unemployment rate is down 50% since 2012, yet employees are still overworked and stressed. How can that be if there are more people to share the workload and how can management and leadership help combat the inevitable burnout? And as an agency director, or manager of any kind, is it possible to manage, grow, […]

Good On Retargeting? Here’s What’s Next

Posted by on Oct 10, 2017 in Advertising
Good On Retargeting? Here’s What’s Next

Just when you thought you were on the bleeding edge of digital marketing because your retargeting capabilities are set up and humming, a report from Forrester Consulting, commissioned by e-commerce data company Criteo, says it’s time to build on that if you don’t want to fall behind. Aw, the life of a marketer in the digital […]

2017 Demand Gen Benchmarks To Accelerate Growth

Posted by on Sep 7, 2017 in Advertising
2017 Demand Gen Benchmarks To Accelerate Growth

When laying out your marketing strategy, it often feels like you have nothing and everything to go off – historical numbers, KPIs, industry projections, social platform claims, and so on. One of the best ways to benchmark your plans is by looking at what other marketers are doing, but that insight can be difficult to […]

How to Personalize Landing Pages for Increased Conversions

Posted by on Aug 21, 2017 in Advertising
How to Personalize Landing Pages for Increased Conversions

Nearly everyone’s received a piece of junk mail, or even an email addressed to “Resident” or “Customer.” That type of greeting couldn’t be more impersonal. The sender is asking for my business but won’t even bother to learn my name? No thanks. That’s how landing pages can feel if you use a broad message to […]

How To Extend Your Ad Copy Into Converting Landing Pages

Posted by on Aug 9, 2017 in Advertising
How To Extend Your Ad Copy Into Converting Landing Pages

You and the team spent weeks, maybe even months, mapping out your current digital campaign, nailing down the strategy, refining the images and copy, and finally releasing it out into the wild. But for most B2B companies, that’s just half the battle. Depending on your objective, you have to guide customers along the whole journey, […]

How to Use Bing Ads to Reach New Customers

Posted by on Jul 25, 2017 in Advertising, Search
How to Use Bing Ads to Reach New Customers

Don’t Overlook Bing Ads It’s been seven years since Windows unveiled Bing, and since then, the search engine and the teams behind it, have made strides to catch up with the behemoth, otherwise known as Google. Just in the past few months, new features have included a ‘Popular Content’ section showing you the most visited content […]

Gmail Ads Tactics To Improve CTR

Posted by on Jul 17, 2017 in Search
Gmail Ads Tactics To Improve  CTR

Any idea how much time you spend on email per day? Per week? In a lifetime? The Washington Post has a fun, or perhaps dispiriting, calculator to help you determine those numbers. According to the article, the average office worker spends just over 4 hours checking work email each day. Do the math, and you’ll see […]

REPORT: How Modern Marketers Measure Advertising Effectiveness

Posted by on Jul 11, 2017 in Advertising
REPORT: How Modern Marketers Measure Advertising Effectiveness

How Do Marketers Know If A Campaign Was Effective? That question seems to be one of the most hot-button topics in digital marketing today. Most likely because finding the answer is so challenging thanks to numerous channels, media mixes, and multiple devices. And there doesn’t seem to be one right answer when it comes to […]

Quick Guide to Facebook Value-Based Lookalike Audiences

Posted by on Jun 29, 2017 in PPC News, Social
Quick Guide to Facebook Value-Based Lookalike Audiences

Facebook’s New LTV Lookalike Audiences One of Facebook’s most powerful offerings for marketers is Lookalike Audiences. A new roll out is taking that feature to the next level and letting you assess current and new customers by how valuable they are, value-based lookalike audiences. According to Facebook, “LTV Is a value associated with your customers based […]

Quick Guide to Amazon’s Advertiser Audiences

Posted by on Jun 26, 2017 in Advertising, Reporting
Quick Guide to Amazon’s Advertiser Audiences

Amazon Announces New Lookalike Audiences Tool Amazon’s purchase of Whole Foods is intriguing news that’s been covered by just about every major media outlet, but the company quietly announced another addition to its capabilities in the past few weeks. One that marketers may find even more exciting. Amazon, in its blog post, describes Advertiser Audiences […]