Quick Guide to LinkedIn Matched Audiences

Posted by on Apr 25, 2017 in PPC News, Social | 2 Comments
Quick Guide to LinkedIn Matched Audiences

LinkedIn announced a powerful new feature called Matched Audiences, which includes three new targeting tools that let you combine LinkedIn’s professional data with your own first-party data. Now you can target website visitors, contacts, and specific accounts on LinkedIn. LinkedIn Matched Audiences positively impacts ROI by focusing efforts on the people and accounts that are […]

Crash Course on Facebook Reports: Part 1 – Organic Results

Posted by on Apr 24, 2017 in Reporting, Social | No Comments
Crash Course on Facebook Reports: Part 1 – Organic Results

Oh boy, have Facebook reports have come a long way. If you can remember back to 2013 (when “poking” was still the rage), you’ll probably recall the hours you spent pulling reports for data that, today, feels incredibly simple. Just four years ago marketers were relying on demographics information that only went as deep as […]

Cut Your PPC Checklist In Half With This Simple Move

Posted by on Apr 12, 2017 in Advertising, Automation | 6 Comments
Cut Your PPC Checklist In Half With This Simple Move

Running a PPC campaign involves so many tasks and can’t-miss details that having a checklist is necessary to keep from overlooking an important step. But, often, a comprehensive PPC checklist can turn into multiple pages of bullets and sub-bullets. Surely, every PPC professional dreams of editing the list down! But how is that possible without […]

B2B Marketers! How to Get Going on Pinterest Before Your Competition

Posted by on Apr 4, 2017 in Social | 9 Comments
B2B Marketers! How to Get Going on Pinterest Before Your Competition

Go to Pinterest’s homepage, and you’ll see examples of recipes, crafts, home improvement DIY, and outfit ideas among other things. For most B2B marketers, fitting your brand in among this type of content feels like you’re a giraffe trying to blend with a flock of flamingos. What on earth could a B2B Saas business (for […]

The Facebook Ad Type With the Best ROI

Posted by on Mar 28, 2017 in PPC News, Social | 7 Comments
The Facebook Ad Type With the Best ROI

You already know Facebook is a powerful and necessary channel in your digital marketing strategy from reading reports like DemandWave’s look at digital trends, but with each different Facebook ad type, which will get you the best ROI? Marketing analytics software company, TrackMaven, conducted an industry-wide analysis of the spend and performance of Facebook ads specifically […]

Get Started on Programmatic with Advice from Bryan Gaynor

Posted by on Mar 21, 2017 in Search, The PPC Show [Podcast] | No Comments
Get Started on Programmatic with Advice from Bryan Gaynor

When you can promise new clients a 250% increase in PPC campaign growth in a year, you must have a pretty good idea of what you’re doing. Bryan Gaynor, a Digital Marketing Account Manager at Hanapin Marketing, does. He knows a lot about PPC and digital marketing in general, but we invited him onto The PPC […]

See what your competitors are planning in digital this year

Posted by on Mar 14, 2017 in PPC News, Search, Social | 2 Comments
See what your competitors are planning in digital this year

For the past six years, DemandWave, a B2B digital marketing agency, has shared a comprehensive report on the state of B2B digital trends. They poll “a broad cross-section of B2B marketers to find the biggest priorities and pressure points critical to their success.” This year’s report turned up lots of interesting information on what’s happening […]

Make Clients Happy By Presenting PPC Reports Like This

Posted by on Mar 6, 2017 in Agency, Reporting | No Comments
Make Clients Happy By Presenting PPC Reports Like This

Preparing and presenting a Quarterly Business Report brings the same stress as that college thesis paper that counted for 75% of your grade. Except this particular assignment happens four times per year. The agency has worked its tail off meeting and exceeding KPIs, and diligently tracking everything for reporting purposes. But if the presentation is […]

What happens after you write that ebook?

Posted by on Feb 28, 2017 in Advertising, Search, Social | No Comments
What happens after you write that ebook?

First of all, congratulations! Writing an ebook is a massive endeavor, and there were likely many people, pieces, opinions, and revisions involved. Now it’s time to make sure all that hard work pays off by properly marketing your masterpiece. Sending as many people as you possibly can to the ebook is the primary goal, but […]

Keep Social Creative Fresh with These 3 Tips

Posted by on Feb 14, 2017 in Advertising, Automation | 10 Comments
Keep Social Creative Fresh with These 3 Tips

The fact that US digital ad spending reached $72.09 billion last year means consumers are getting hit with more ads in more places than they ever have before. Marketers would like to call that a good thing, but people are engaging with ads less and less. Response rates in 1997 were around 7%, but today, […]