Gmail Ads Tactics To Improve CTR

Posted by on Jul 17, 2017 in Search
Gmail Ads Tactics To Improve  CTR

Any idea how much time you spend on email per day? Per week? In a lifetime? The Washington Post has a fun, or perhaps dispiriting, calculator to help you determine those numbers. According to the article, the average office worker spends just over 4 hours checking work email each day. Do the math, and you’ll see […]

REPORT: How Modern Marketers Measure Advertising Effectiveness

Posted by on Jul 11, 2017 in Advertising
REPORT: How Modern Marketers Measure Advertising Effectiveness

How Do Marketers Know If A Campaign Was Effective? That question seems to be one of the most hot-button topics in digital marketing today. Most likely because finding the answer is so challenging thanks to numerous channels, media mixes, and multiple devices. And there doesn’t seem to be one right answer when it comes to […]

Quick Guide to Facebook Value-Based Lookalike Audiences

Posted by on Jun 29, 2017 in PPC News, Social
Quick Guide to Facebook Value-Based Lookalike Audiences

Facebook’s New LTV Lookalike Audiences One of Facebook’s most powerful offerings for marketers is Lookalike Audiences. A new roll out is taking that feature to the next level and letting you assess current and new customers by how valuable they are, value-based lookalike audiences. According to Facebook, “LTV Is a value associated with your customers based […]

Quick Guide to Amazon’s Advertiser Audiences

Posted by on Jun 26, 2017 in Advertising, Reporting
Quick Guide to Amazon’s Advertiser Audiences

Amazon Announces New Lookalike Audiences Tool Amazon’s purchase of Whole Foods is intriguing news that’s been covered by just about every major media outlet, but the company quietly announced another addition to its capabilities in the past few weeks. One that marketers may find even more exciting. Amazon, in its blog post, describes Advertiser Audiences […]

Data Visualization: When and How to Use Graphics for PPC Reporting

Posted by on Jun 22, 2017 in Advertising, Reporting
Data Visualization: When and How to Use Graphics for PPC Reporting

Technology, an increasing demand to squeeze the most out of every minute, and the desire to objectively present information are driving our world to become ever more visual. Whether in news media, on social, or in daily business reports, there exists a need for detailed information to be presented and understood quickly. You probably deal […]

How to Use Social Research to Succeed in Account-Based Marketing

Posted by on Jun 1, 2017 in Advertising, Social
How to Use Social Research to Succeed in Account-Based Marketing

You have your eyes set on bringing in a major account, but how do you go about getting their attention in a way that’s meaningful, effective, and tailored just for them? As a reminder, here’s how we defined Account-Based Marketing in a past post: “Account-Based Marketing is about optimizing for the customer experience. Focusing on […]

A Quick Guide to Facebook Offline Conversions

Posted by on May 10, 2017 in PPC News, Social
A Quick Guide to Facebook Offline Conversions

Attribution is one of the toughest parts of the marketing cycle to measure (we’ve even proposed ways to help solve the problem). According to attribution software company Bizible, 74.6% of marketers use some attribution model, but only 27.6% say they chose their attribution model specifically to measure ROI by channel. Those stats go to show […]

When and How Use Facebook Sequential Advertising

Posted by on May 10, 2017 in Automation, Social
When and How Use Facebook Sequential Advertising

The concept of sequential advertising first started buzzing in 2013 but failed to gain momentum. That could be changing as platforms finally begin to build ways for marketers to more effectively deliver the right message, to the right person, at the right time. What Is Sequential Advertising But first, let’s take a small step back […]

What’s a Good B2B Conversion Rate in 2017?

Posted by on May 4, 2017 in PPC News
What’s a Good B2B Conversion Rate in 2017?

How do you determine how well you’re doing at something? By comparing. Whether it’s taking a look at historical performance, projections, or the competition, measuring one set of numbers against another is the most efficient way to find out if you’re pulling out in front, or need to revise your plan. When it comes to […]

Quick Guide to LinkedIn Matched Audiences

Posted by on Apr 25, 2017 in PPC News, Social
Quick Guide to LinkedIn Matched Audiences

LinkedIn announced a powerful new feature called Matched Audiences, which includes three new targeting tools that let you combine LinkedIn’s professional data with your own first-party data. Now you can target website visitors, contacts, and specific accounts on LinkedIn. LinkedIn Matched Audiences positively impacts ROI by focusing efforts on the people and accounts that are […]