MQL vs. SQL: What’s the Difference Between Marketing and Sales-Qualified Leads?

MQL vs. SQL: What’s the Difference Between Marketing and Sales-Qualified Leads?

As marketers, we already know there are a ton of abbreviations used in our industry – PPC, CTR, BTC, KPIs – and so many more, it can have you feeling like WTH (that’s What The Hell, for those of you whose brains are already spinning!). So here are two more important lead gen abbreviations that are […]

5 Ways to Improve the Client Experience with White-Label Reports

Posted by in Reporting
5 Ways to Improve the Client Experience with White-Label Reports

Back in 2013, Golden State Warriors’ star player Steph Curry was a part of the Nike family, not Under Armour, as he is today. So what happened? As ESPN highlighted in this story, during a meeting with Nike’s marketing team, not only did someone mispronounce Steph’s name, but a PowerPoint slide featured Kevin Durant’s name, […]

How to Interview a New PPC Agency [Infographic]

How to Interview a New PPC Agency [Infographic]

Properly vetting a new PPC agency is just as crucial as if you were interviewing candidates for a senior-level position. You should be asking a lot of the same questions, requesting similar proof of experience, and doing the same research, like you would a job candidate. An effective PPC agency is a true partner who’s […]

10 Made-For-Marketing Google Sheets Add-Ons

Posted by in PPC Tools
10 Made-For-Marketing Google Sheets Add-Ons

As a marketer, you probably spend so much time in Google Sheets you’ve been caught whispering it in your sleep. Don’t be embarrassed; you’re not alone! There are tons of advantages to using G-Sheets: it’s free (unless you need the business subscription, but even then, $5 isn’t bad), you can easily collaborate with teammates, and […]

Brand Safety: The New Must-Have PPC Metric

Posted by in PPC News
Brand Safety: The New Must-Have PPC Metric

For the second time this year, advertisers are (at least temporarily) abandoning YouTube because the video platform compromised brand safety by displaying advertiser messages on videos that appeared to sexualize children. Back in mid-March, reports revealed that ads from major brands had been appearing on YouTube videos from white nationalists and hate preachers. Huge advertisers from […]

Why Robots Will Never Run PPC Agencies

Why Robots Will Never Run PPC Agencies

Outsourcing and automating are two of the easiest ways for companies to cut costs and save time these days. Commonwealth Bank of Australia started minimizing their cyber security teams this year in favor of outsourcing the function (angering many…), and research shows that 230,000 jobs in the financial sector could disappear by 2025, filled by “artificial […]

The Easiest Way for Agencies to Get a Pulse on Business

Posted by in Reporting
The Easiest Way for Agencies to Get a Pulse on Business

One of the advantages of working at an agency is getting an unfettered look into the data of many different businesses. Not only does this helps leaders and directors shore up the financial wellness of the agency, but it also guides them in improving their clients’ business, and highlights when an adjustment to a team […]

PPC KPIs That Matter to a CMO; Director; Manager

Posted by in Reporting
PPC KPIs That Matter to a CMO; Director; Manager

Nearly everyone’s been in a meeting where your boss asks for a specific piece of information and your mind goes blank as you fumble through your notes and try desperately to log in to your analytics dashboard. And on the flip side, even the best leaders and managers have second-guessed if they’re paying attention to […]

How PPC Managers Can Work With Other Departments

How PPC Managers Can Work With Other Departments

Step one to getting anyone to believe and trust what you’re saying is to prove your credibility. The same rules apply when PPC managers reach out to other departments to sync up on how to best work together. Depending on your organization, justifying your expertise may be a challenge. Compile some of your best case […]

An Agency Director’s Guide to Preventing Team Burnout

Posted by in Agency
An Agency Director’s Guide to Preventing Team Burnout

The national unemployment rate is down 50% since 2012, yet employees are still overworked and stressed. How can that be if there are more people to share the workload and how can management and leadership help combat the inevitable burnout? And as an agency director, or manager of any kind, is it possible to manage, grow, […]