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    Breanna Lambert

    Picture of Breanna Lambert
    Breanna has 10+ years’ experience in marketing, though the tides & trends have pushed her almost exclusively into digital. She lives in the hills above Boulder, CO and spends her downtime outside exploring with her husband, son, and pup.

    Recent Posts

    AdStage Products

    How To Share Data With Clients As Your Agency Scales

    Agency account managers practically live inside reporting features, coming out only for bathroom breaks and the occasional lunch run. So when a manager carves out their most ...

    Quora Ads

    Tips to Get The Most From Quora's Question Targeting

    If you’ve never taken Quora into consideration as a potential marketing channel, check out this article from Marketing Land. Quora’s ad platform is pretty darn new — it came ...

    Amazon Ads

    How Amazon’s Data Can Help Any Business Tap Into a New Audience

    If you haven’t already read Nanigans’ Amazon's Advertising Ascent report, it is fascinating and does a wonderful job of highlighting how quickly Amazon has been working to ...

    LinkedIn Ads

    30+ Most Important Tips on LinkedIn Advertising

    LinkedIn makes its ad offerings pretty clear and straightforward, but there are a few ways you can max out your opportunities and make yourself stand out from the competition. ...

    Facebook Ads, Benchmark Reports

    Facebook CPC, CPM, and CTR Benchmarks

    Should you put more budget to News Feed, or is Right Hand Placement the way to go? Facebook offers marketers the most options when it comes to ad placement, but what performs ...

    AdStage Products

    Why Budget Pacing is Only Half the Equation

    We’ve talked a lot about this in previous posts, but gone are the days when marketers could deliver vague top-of-funnel results and call it a day. Any good marketer would be ...

    Google Ads, Benchmark Reports

    Google Ads CPC, CPM, & CTR Benchmarks

    Google continues to make headlines for privacy concerns, but it's not stopping most people from using the search platform. Here's what we found when we calculated over 3.7 ...

    Twitter Ads, Benchmark Reports

    Twitter CPM, CPC, & CTR Benchmarks

    These days, it seems like US politics start and end on Twitter. But is that affecting marketers at all? Keep reading to see what we uncovered for Q3 2019 median CPC, CPM & CTR ...

    Benchmark Reports, Microsoft Advertising

    Microsoft Advertising CPM, CPC, & CTR Benchmarks

    It only took a quarter, but we're finally used to saying Microsoft Advertising, and not Bing! Read on to see what we found when we analyzed over 103 million ad impressions and ...

    Instagram Ads, Benchmark Reports

    Instagram CPM, CPC, & CTR Benchmarks

    Instagram is getting deeper and deeper into e-commerce (Did you see the new AR "try-on" ads?), but how is this affecting marketers' metrics? Here's what we found when we ...