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    Breanna Lambert

    Picture of Breanna Lambert
    Breanna has 10+ years’ experience in marketing, though the tides & trends have pushed her almost exclusively into digital. She lives in the hills above Boulder, CO and spends her downtime outside exploring with her husband, son, and pup.

    Recent Posts

    Digital Marketing

    Afraid To Ask: Negative keywords and how to optimize them

    If you hear “negative keywords” and think it’s a phrase to describe insults someone might use to push your buttons, well, when used in digital marketing at least, you’re a ...

    Digital Marketing

    MQL vs. SQL: What's the Difference Between Marketing and Sales-Qualified Leads?

    As marketers, we already know there are a ton of abbreviations used in our industry – PPC, CTR, BTC, KPIs – and so many more, it can have you feeling like WTH (that’s What The ...

    AdStage Products, Agency

    White-Label Reports: 5 Ways to Improve the Client Experience

    Back in 2013, Golden State Warriors’ star player Steph Curry was a part of the Nike family, not Under Armour, as he is today. So what happened? As ESPN highlighted in this story

    Agency

    How to Interview a New PPC Agency [Infographic]

    Properly vetting a new PPC agency is just as crucial as if you were interviewing candidates for a senior-level position. You should be asking a lot of the same questions, ...

    Digital Marketing

    10 Made-For-Marketing Google Sheets Add-Ons

    As a marketer, you probably spend so much time in Google Sheets you’ve been caught whispering it in your sleep. Don’t be embarrassed; you’re not alone! There are tons of ...

    Digital Marketing

    Brand Safety: The New Must-Have PPC Metric

    For the second time this year, advertisers are (at least temporarily) abandoning YouTube because the video platform compromised brand safety by displaying advertiser messages ...

    Agency

    Why Robots Will Never Run PPC Agencies

    Outsourcing and automating are two of the easiest ways for companies to cut costs and save time these days. Commonwealth Bank of Australia started minimizing their cyber ...

    Agency

    The Easiest Way for Agencies to Get a Pulse on Business

    One of the advantages of working at an agency is getting an unfettered look into the data of many different businesses. Not only does this helps leaders and directors shore up ...

    Agency

    PPC KPIs That Matter to a CMO; Director; Manager

    Nearly everyone’s been in a meeting where your boss asks for a specific piece of information and your mind goes blank as you fumble through your notes and try desperately to ...

    Digital Marketing

    How PPC Managers Can Work With Other Departments

    Step one to getting anyone to believe and trust what you’re saying is to prove your credibility. The same rules apply when PPC managers reach out to other departments to sync ...