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    Breanna Lambert

    Picture of Breanna Lambert
    Breanna has 10+ years’ experience in marketing, though the tides & trends have pushed her almost exclusively into digital. She lives in the hills above Boulder, CO and spends her downtime outside exploring with her husband, son, and pup.

    Recent Posts

    Digital Marketing

    Data Visualization: When and How to Use Graphics for PPC Reporting

    Technology, an increasing demand to squeeze the most out of every minute, and the desire to objectively present information are driving our world to become ever more visual. ...

    Digital Marketing

    How to Use Social Research to Succeed in Account-Based Marketing

    You have your eyes set on bringing in a major account, but how do you go about getting their attention in a way that’s meaningful, effective, and tailored just for them? As a ...

    Facebook Ads, Salesforce

    Quick Guide to Facebook Offline Conversions

    Attribution is one of the toughest parts of the marketing cycle to measure (we’ve even proposed ways to help solve the problem). According to attribution software company ...

    Facebook Ads

    When and How to Use Facebook Sequential Advertising

    The concept of sequential advertising first started buzzing in 2013 but failed to gain momentum. That could be changing as platforms finally begin to build ways for marketers ...

    Digital Marketing

    What's a Good B2B Conversion Rate in 2017?

    How do you determine how well you’re doing at something? By comparing. Whether it’s taking a look at historical performance, projections, or the competition, measuring one set ...

    LinkedIn Ads

    Quick Guide to LinkedIn Matched Audiences

    LinkedIn announced a powerful new feature called Matched Audiences, which includes three new targeting tools that let you combine LinkedIn’s professional data with your own ...

    Facebook Ads

    Crash Course on Facebook Organic Reports

    Oh boy, have Facebook reports have come a long way. If you can remember back to 2013 (when “poking” was still the rage), you’ll probably recall the hours you spent pulling ...

    Digital Marketing

    Cut Your PPC Checklist In Half With Automation [INFOGRAPHIC]

    Running a PPC campaign involves so many tasks and can’t-miss details that having a checklist is necessary to keep from overlooking an important step. But, often, a ...

    Pinterest Ads

    Pinterest Tips for B2B Marketers

    Go to Pinterest’s homepage, and you’ll see examples of recipes, crafts, home improvement DIY, and outfit ideas among other things. For most B2B marketers, fitting your brand in ...

    Facebook Ads

    Facebook Dark Posts vs Boosted Posts: Which Has the Best ROI

    You already know Facebook is a powerful and necessary channel in your digital marketing strategy from reading reports, but with each different Facebook ad type, which will get ...