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    Breanna Lambert

    Picture of Breanna Lambert
    Breanna has 10+ years’ experience in marketing, though the tides & trends have pushed her almost exclusively into digital. She lives in the hills above Boulder, CO and spends her downtime outside exploring with her husband, son, and pup.

    Recent Posts

    Google Analytics, Salesforce

    Why you need to align sales & marketing now

    The debut of AdStage’s newest product, Join, is clear proof we believe that for marketers to win they must become more aligned and integrated with sales as a way to close the ...

    Google Ads, Benchmark Reports

    Google Ads Benchmarks for CPC, CPM, and CTR in Q4 2018

    In the last quarter of the year, Google made some major changes to Display campaigns, and it couldn’t have come at a better time since our calculations found that costs and ...

    LinkedIn Ads, Benchmark Reports

    LinkedIn Ads Benchmarks for CPC, CPM, and CTR in Q4 2018

    In Q4, Microsoft reported that LinkedIn was seeing record levels of engagement among its 610 million registered users; a 34% increase in sessions in fact. With heavy updates to ...

    Facebook Ads, Benchmark Reports

    Facebook Ads Benchmarks for CPC, CPM, and CTR in Q4 2018

    Facebook just can’t seem to stay out of the news these days, especially when it comes to data collection methods and privacy concerns. But that didn’t stop the social media ...

    Youtube Ads, Benchmark Reports

    YouTube Ads Benchmarks for CPC, CPM, and CTR in Q4 2018

    Google CEO Sundar Pichai started the year calling YouTube a key contributor to Google’s rise in fourth-quarter revenue, though he didn’t offer many details beyond that. Perhaps ...

    Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, Youtube Ads, Google Ads, Benchmark Reports, Microsoft Advertising

    AdStage’s Q4 2018 Paid Media Benchmark Report

    The last quarter of the year is the most important for marketers, and the massive amount of data we combed through to deliver Q4’s Benchmark Report is proof. We used 13.3 ...

    Digital Marketing

    A Marketer’s Guide to Winning at Sales

    Marketing vs. sales. Sales vs. marketing! Who will win in an all out battle to secure customers and take home the glory? No one and everyone is the answer here. When it comes ...

    Digital Marketing

    Lead Generation: Are you optimizing for the wrong metrics?

    Way back when, which in the world of digital marketing could mean just a few years ago, marketers focused on numbers like web traffic, social impressions, number of blog ...

    Twitter Ads, Benchmark Reports

    Twitter Ads Benchmarks for CPC, CPM, and CTR in Q3 2018

    In Q3 2018, we analyzed over 104 million impressions and nearly 2 million clicks on Twitter to calculate median CPC, CPM, and CTR. Although Twitter didn’t have much to offer ...

    LinkedIn Ads, Benchmark Reports

    LinkedIn Ads Benchmarks for CPC, CPM, and CTR in Q3 2018

    In Q3 2018, we analyzed nearly 2 billion impressions and 4.1 million clicks on LinkedIn to calculate median CPC, CPM, and CTR for the business and career-oriented site. Last ...