Agency Tips, Effective PPC Reports, PPC Tools, Reporting

White-Label Reports: 5 Ways to Improve the Client Experience

Back in 2013, Golden State Warriors’ star player Steph Curry was a part of the Nike family, not Under Armour, as he is today. So what happened? As ESPN highlighted in this story

Advertising, Agency Tips, PPC Advertising, PPC Agency

How to Interview a New PPC Agency [Infographic]

Properly vetting a new PPC agency is just as crucial as if you were interviewing candidates for a senior-level position. You should be asking a lot of the same questions, ...

Google Sheets, PPC, PPC Tools

10 Made-For-Marketing Google Sheets Add-Ons

As a marketer, you probably spend so much time in Google Sheets you’ve been caught whispering it in your sleep. Don’t be embarrassed; you’re not alone! There are tons of ...

B2B PPC, Brand Safety, E-Commerce Marketing, PPC, PPC News

Brand Safety: The New Must-Have PPC Metric

For the second time this year, advertisers are (at least temporarily) abandoning YouTube because the video platform compromised brand safety by displaying advertiser messages ...

Automation, PPC, PPC Agency

Why Robots Will Never Run PPC Agencies

Outsourcing and automating are two of the easiest ways for companies to cut costs and save time these days. Commonwealth Bank of Australia started minimizing their cyber ...

PPC Agency, PPC Reporting, Reporting

The Easiest Way for Agencies to Get a Pulse on Business

One of the advantages of working at an agency is getting an unfettered look into the data of many different businesses. Not only does this helps leaders and directors shore up ...

PPC Metrics, PPC Reporting, Reporting, Closed-loop Reporting

PPC KPIs That Matter to a CMO; Director; Manager

Nearly everyone’s been in a meeting where your boss asks for a specific piece of information and your mind goes blank as you fumble through your notes and try desperately to ...

agency, Agency Life, Agency Tips, Paid Social, PPC Reporting, PPC Reports, Reporting, Search Advertising

How PPC Managers Can Work With Other Departments

Step one to getting anyone to believe and trust what you’re saying is to prove your credibility. The same rules apply when PPC managers reach out to other departments to sync ...

agency, Agency Life, Management Tips, PPC Agency, Productivity

An Agency Director's Guide to Preventing Team Burnout

The national unemployment rate is down 50% since 2012, yet employees are still overworked and stressed. How can that be if there are more people to share the workload and how ...

Advertising, Display Advertising, PPC, Retargeting, Search Advertising

What's Next in Performance Advertising

Just when you thought you were on the bleeding edge of digital marketing because your retargeting capabilities are set up and humming, a report from Forrester Consulting, ...