Breanna Lambert

    Picture of Breanna Lambert
    Breanna has 10+ years’ experience in marketing, though the tides & trends have pushed her almost exclusively into digital. She lives in the hills above Boulder, CO and spends her downtime outside exploring with her husband, son, and pup.

    Recent Posts

    LinkedIn Ads

    Navigating LinkedIn Campaign Manager

    Every marketing platform has it — the control center where you can do everything from launching an ad campaign to defining your target strategy. For LinkedIn, that tool is ...

    Facebook Ads

    Ultimate Guide to Facebook Retargeting

    When retargeting came onto the digital advertising scene, marketers went wild, and for good reason. Instead of going all-in on the first, and possibly the only touchpoint ...

    LinkedIn Ads, Benchmark Reports

    LinkedIn CPM, CPC, & CTR Benchmarks

    After an initial testing phase of an objective-based advertising approach, LinkedIn shared some new tips and best practices to help marketers choose the best strategy. You can ...

    AdStage Products, Amazon Ads

    Introducing AdStage's Newest Integration: Amazon Advertising

    On August 20th, we announced the AdStage integration launch using the Amazon Advertising API. Marketers can now analyze and optimize their ad campaigns from Amazon, one of the ...

    Youtube Ads, Benchmark Reports

    YouTube Benchmarks for CPC, CPM, and CTR

    YouTube videos are getting longer and viewers have advertisers to thank for that. A recent article from The Verge highlighted how popular creators are putting out videos ...

    Instagram Ads, Benchmark Reports

    Instagram CPM, CPC, & CTR Benchmarks

    Instagram continues to solidify itself as Facebook's money making powerhouse, and Facebook doesn't want you to forget who owns it. Following the name change it enacted on ...

    Benchmark Reports, Microsoft Advertising

    Microsoft Advertising (Bing Ads) CPM, CPC, & CTR Benchmarks

    The biggest news to come out of Bing in Q2 was that its ads offerings no longer want to be referred to as Bing Ads. They're all grown up and have a lot more to offer, so ...

    Twitter Ads, Benchmark Reports

    Twitter CPM, CPC, & CTR Benchmarks

    Are things turning around for Twitter? In Q2, the company posted earnings that beat analyst estimates and boosted share prices by 8.9%. Twitter also said revenue was up 18% ...

    Google Ads, Benchmark Reports

    Google Ads CPC, CPM, & CTR Benchmarks

    After several quarters of slowing growth, Alphabet reported strong ad revenue growth in Q2, claiming a 22% increase year over year. While many factors are likely in play, ...

    Youtube Ads, Benchmark Reports

    YouTube Benchmarks for CPC, CPM, and CTR Q1 2019 Archive

    The beginning of 2019 saw YouTube working hard to convince advertisers that it is quickly becoming a "TV killer," according to this article from Digiday. With average viewing ...