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    Breanna Lambert

    Picture of Breanna Lambert
    Breanna has 10+ years’ experience in marketing, though the tides & trends have pushed her almost exclusively into digital. She lives in the hills above Boulder, CO and spends her downtime outside exploring with her husband, son, and pup.

    Recent Posts

    Facebook Ads

    Creating the Perfect Facebook Ad

    We’ll just tell you straight off there’s no formula for the perfect Facebook Ad. But, there’s plenty you can do to make sure your ads are quickly approved by Facebook and ...

    Facebook Ads

    Complete Guide to Facebook Analytics

    Facebook’s analytics platforms give you so much information it’s often hard to decipher what really matters. A Page Like is always a good feeling, but it turns out it doesn’t ...

    Twitter Ads

    Twitter Ads FAQ

    Even after reading through every guide and how-to available, many marketers still have specific questions about Twitter Ads. Here, we’ve rounded up the most popular Twitter ...

    Twitter Ads

    Complete Guide to Twitter Analytics

    How many people clicked on my last Tweet? Do most of my Followers live in big cities or small towns? How many impressions did my Tweet get yesterday? Twitter Analytics has ...

    Twitter Ads

    Complete Guide to Promoted Tweets

    Promoted Tweets are the ad unit users probably come across most frequently. And it’s no surprise since Promoted Tweets are one of the easier ad units to set up and run. We ...

    Twitter Ads

    Understanding Twitter Ad Specs & Formats

    Creating ads on Twitter is pretty straightforward, and once you understand the difference between say an Image Website card and a Single Image Tweet, you’ll have a good idea ...

    Twitter Ads

    Complete Guide to Twitter Advertising for B2B

    Twitter is probably the least talked about platform when it comes to where marketers can put their money for PPC campaigns. But, it has some powerful targeting and objective ...

    Google Ads

    Google Ads FAQ

    Not everyone has all the answers all the time. Even the most seasoned marketers can get overloaded and encounter a mind blank from time to time. To help you through those ...

    Google Ads

    Managing Your Google Ads Budget

    Wouldn’t it be great if you had an unlimited Google Ads budget that you could just run wild with? Not in this world! Marketers are constantly trying to figure out just how ...

    Google Ads

    Google Ads Conversion Tracking Guide

    For marketers, it’s always an exciting event when you see people clicking on your ads. But that’s just the very beginning of what we need to track, record, and revise. Once ...