Breanna Lambert

    Picture of Breanna Lambert
    Breanna has 10+ years’ experience in marketing, though the tides & trends have pushed her almost exclusively into digital. She lives in the hills above Boulder, CO and spends her downtime outside exploring with her husband, son, and pup.

    Recent Posts

    Google Ads

    Tips on Creating Successful Google Text Ads

    Google Text Ads seem so simple, but every marketer knows there’s a special formula one must follow to make yours rise above the rest. Especially when you don’t have the ...

    Google Ads

    Google Dynamic Search Ads Refresher

    Google debuted Dynamic Search Ads at the end of 2011, and they quickly became a favorite ad unit for marketers since they’re super easy to set up, and have a lot of important ...

    Google Ads

    Guide to Google Ads Bidding Strategies

    Bidding on any advertising platform is a test, tweak, and iterate conundrum. Especially with Google Ads since there are so. many. options. And what might work amazingly for ...

    LinkedIn Ads

    LinkedIn Advertising FAQ

    Just when you think you’ve finally nailed absolutely every aspect of advertising on LinkedIn, you come across one more head scratcher. You’re not alone. Even the most ...

    Google Ads

    Google Partners Explained

    Becoming a certified Google Partner is a little like earning a Boy Scout or Girl Scout badge. You put some work in until you’re recognized with a little patch or medallion ...

    LinkedIn Ads

    LinkedIn Display Advertising Guide

    Display Ads are LinkedIn’s programmatic advertising solution. They’re sometimes also referred to as banner ads. LinkedIn describes the key features of Display Ads as: Reach ...

    LinkedIn Ads

    Building Your LinkedIn Marketing Strategy

    It seems like only recently, whatever recently might mean in a digital marketing timeline, marketers, especially B2B marketers, have started taking LinkedIn seriously as an ...

    LinkedIn Ads

    Complete Guide to LinkedIn Ad Specs & Sizes

    There are many, many ad platforms with evolving nuances that marketers have to stay on top of. Each platform requires a specific crop, character limit, and file size for ...

    Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, Yahoo Gemini, Google Ads, Benchmark Reports, Microsoft Advertising

    AdStage’s Paid Media Benchmark Report Q1 2019 Archive

    After the rush of Q4’s holiday season, Q1 is often a time of getting back “normal.” To determine what that means for marketers, we compiled 13 billion impressions and over ...

    Google Ads, Benchmark Reports

    Google Ads CPC, CPM, & CTR Benchmarks Q1 2019 Archive

    When you're looking for a particular something that you want to buy, do you head to Google or Amazon? According to this Wall Street Journal article, more consumers are heading ...