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    ppc campaign, PPC Marketing

    5 Ways to Optimize Your Live Digital Campaign Right Now

    You spent hours outlining your goals, allocating a budget, finalizing your list of keywords, identifying your target audience, editing and proofing your creative, and now ...

    SEM, Social

    Six defunct social platforms share spooky lessons

    On Halloween, people get into the spooky spirit by watching horror films, carving pumpkins, and organizing their costumes. But us digital marketers are perpetually haunted by a ...

    PPC, SEM, Negative Keywords

    Afraid To Ask: Negative keywords and how to optimize them

    If you hear “negative keywords” and think it’s a phrase to describe insults someone might use to push your buttons, well, when used in digital marketing at least, you’re a ...

    Analytics, B2B Marketing, B2B PPC, Closed-loop Reporting, Lead Generation, PPC Metrics

    MQL vs. SQL: What's the Difference Between Marketing and Sales-Qualified Leads?

    As marketers, we already know there are a ton of abbreviations used in our industry – PPC, CTR, BTC, KPIs – and so many more, it can have you feeling like WTH (that’s What The ...

    Agency Tips, Effective PPC Reports, PPC Tools, Reporting

    White-Label Reports: 5 Ways to Improve the Client Experience

    Back in 2013, Golden State Warriors’ star player Steph Curry was a part of the Nike family, not Under Armour, as he is today. So what happened? As ESPN highlighted in this story

    Advertising, Agency Tips, PPC Advertising, PPC Agency

    How to Interview a New PPC Agency [Infographic]

    Properly vetting a new PPC agency is just as crucial as if you were interviewing candidates for a senior-level position. You should be asking a lot of the same questions, ...

    Google Sheets, PPC, PPC Tools

    10 Made-For-Marketing Google Sheets Add-Ons

    As a marketer, you probably spend so much time in Google Sheets you’ve been caught whispering it in your sleep. Don’t be embarrassed; you’re not alone! There are tons of ...

    B2B PPC, Brand Safety, E-Commerce Marketing, PPC, PPC News

    Brand Safety: The New Must-Have PPC Metric

    For the second time this year, advertisers are (at least temporarily) abandoning YouTube because the video platform compromised brand safety by displaying advertiser messages ...

    Automation, PPC, PPC Agency

    Why Robots Will Never Run PPC Agencies

    Outsourcing and automating are two of the easiest ways for companies to cut costs and save time these days. Commonwealth Bank of Australia started minimizing their cyber ...

    PPC Agency, PPC Reporting, Reporting

    The Easiest Way for Agencies to Get a Pulse on Business

    One of the advantages of working at an agency is getting an unfettered look into the data of many different businesses. Not only does this helps leaders and directors shore up ...