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    Benchmark Report, Lead Generation, Search Advertising, Google Ads

    Google Ads Benchmarks for CPC, CPM, and CTR in Q4 2018

    In the last quarter of the year, Google made some major changes to Display campaigns, and it couldn’t have come at a better time since our calculations found that costs and ...

    LinkedIn Ads, Benchmark Report, Lead Generation

    LinkedIn Ads Benchmarks for CPC, CPM, and CTR in Q4 2018

    In Q4, Microsoft reported that LinkedIn was seeing record levels of engagement among its 610 million registered users; a 34% increase in sessions in fact. With heavy updates to ...

    PPC Metrics, Benchmark Report, Lead Generation, Facebook guide

    Facebook Ads Benchmarks for CPC, CPM, and CTR in Q4 2018

    Facebook just can’t seem to stay out of the news these days, especially when it comes to data collection methods and privacy concerns. But that didn’t stop the social media ...

    Youtube Ads, Benchmark Report, Lead Generation

    YouTube Ads Benchmarks for CPC, CPM, and CTR in Q4 2018

    Google CEO Sundar Pichai started the year calling YouTube a key contributor to Google’s rise in fourth-quarter revenue, though he didn’t offer many details beyond that. Perhaps ...

    Benchmark Report

    AdStage’s Q4 2018 Paid Media Benchmark Report

    The last quarter of the year is the most important for marketers, and the massive amount of data we combed through to deliver Q4’s Benchmark Report is proof. We used 13.3 ...

    Digital Advertising, Marketing Analytics, AdStage Join

    A Marketer’s Guide to Winning at Sales

    Marketing vs. sales. Sales vs. marketing! Who will win in an all out battle to secure customers and take home the glory? No one and everyone is the answer here. When it comes ...

    Lead Generation: Are you optimizing for the wrong metrics?

    Way back when, which in the world of digital marketing could mean just a few years ago, marketers focused on numbers like web traffic, social impressions, number of blog ...

    Twitter Advertising, Benchmark Report, Lead Generation

    Twitter Ads Benchmarks for CPC, CPM, and CTR in Q3 2018

    In Q3 2018, we analyzed over 104 million impressions and nearly 2 million clicks on Twitter to calculate median CPC, CPM, and CTR. Although Twitter didn’t have much to offer ...

    LinkedIn Marketing, Benchmark Report, Lead Generation

    LinkedIn Ads Benchmarks for CPC, CPM, and CTR in Q3 2018

    In Q3 2018, we analyzed nearly 2 billion impressions and 4.1 million clicks on LinkedIn to calculate median CPC, CPM, and CTR for the business and career-oriented site. Last ...

    PPC Metrics, Benchmark Report, Bing Ads

    Bing Ad Benchmarks for CPC, CPM, and CTR in Q3 2018

    Despite its 17% revenue growth year over year, Bing is forever trying to sprint out from under Google’s shadow. Earlier this year, Google expanded ad capabilities to allow more ...