B2B Marketing, B2B PPC, Demand Generation, Search Advertising, Social Advertising

2017 Demand Gen Benchmarks To Accelerate Growth

When laying out your marketing strategy, it often feels like you have nothing and everything to go off – historical numbers, KPIs, industry projections, social platform claims, ...

Advertising, conversion rates, CRO, Landing Pages

How to Personalize Landing Pages for Increased Conversions

Nearly everyone’s received a piece of junk mail, or even an email addressed to “Resident” or “Customer.” That type of greeting couldn’t be more impersonal. The sender is asking ...

Advertising, AdWords, Paid Social, PPC, Search Advertising

How To Extend Your Ad Copy Into Converting Landing Pages

You and the team spent weeks, maybe even months, mapping out your current digital campaign, nailing down the strategy, refining the images and copy, and finally releasing it ...

Advertising, Bing, Bing Ads, Search

How to Use Bing Ads to Reach New Customers

Don't Overlook Bing Ads It’s been seven years since Windows unveiled Bing, and since then, the search engine and the teams behind it, have made strides to catch up with the ...

Gmail Ads, Search, Google AdWords

Gmail Ads Tactics To Improve CTR

Any idea how much time you spend on email per day? Per week? In a lifetime? The Washington Post has a fun, or perhaps dispiriting, calculator to help you determine those ...

Advertising, Advertising Report, Analytics, Digital Advertising

REPORT: How Modern Marketers Measure Advertising Effectiveness

That question seems to be one of the most hot-button topics in digital marketing today. Most likely because finding the answer is so challenging thanks to numerous channels, ...

Facebook guide, Facebook Lookalike Audiences, PPC News, Social

Quick Guide to Facebook Value-Based Lookalike Audiences

Facebook’s New LTV Lookalike Audiences One of Facebook’s most powerful offerings for marketers is Lookalike Audiences. A new roll out is taking that feature to the next level ...

Advertising, Closed-loop Reporting

Quick Guide to Amazon's Advertiser Audiences

Amazon’s purchase of Whole Foods is intriguing news that’s been covered by just about every major media outlet, but the company quietly announced another addition to its ...

Advertising Report, Closed-loop Reporting, Cross-Channel Reporting, Effective PPC Reports, PPC Reporting, PPC Reports, Reporting

Data Visualization: When and How to Use Graphics for PPC Reporting

Technology, an increasing demand to squeeze the most out of every minute, and the desire to objectively present information are driving our world to become ever more visual. ...

Advertising, Social

How to Use Social Research to Succeed in Account-Based Marketing

You have your eyes set on bringing in a major account, but how do you go about getting their attention in a way that’s meaningful, effective, and tailored just for them? As a ...