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    PPC Metrics, PPC Reporting, Reporting, Closed-loop Reporting

    PPC KPIs That Matter to a CMO; Director; Manager

    Nearly everyone’s been in a meeting where your boss asks for a specific piece of information and your mind goes blank as you fumble through your notes and try desperately to ...

    agency, Agency Life, Agency Tips, Paid Social, PPC Reporting, PPC Reports, Reporting, Search Advertising

    How PPC Managers Can Work With Other Departments

    Step one to getting anyone to believe and trust what you’re saying is to prove your credibility. The same rules apply when PPC managers reach out to other departments to sync ...

    agency, Agency Life, Management Tips, PPC Agency, Productivity

    An Agency Director's Guide to Preventing Team Burnout

    The national unemployment rate is down 50% since 2012, yet employees are still overworked and stressed. How can that be if there are more people to share the workload and how ...

    Advertising, Display Advertising, PPC, Retargeting, Search Advertising

    What's Next in Performance Advertising

    Just when you thought you were on the bleeding edge of digital marketing because your retargeting capabilities are set up and humming, a report from Forrester Consulting, ...

    B2B Marketing, B2B PPC, Demand Generation, Search Advertising, Social Advertising

    2017 Demand Gen Benchmarks To Accelerate Growth

    When laying out your marketing strategy, it often feels like you have nothing and everything to go off – historical numbers, KPIs, industry projections, social platform claims, ...

    Advertising, conversion rates, CRO, Landing Pages

    How to Personalize Landing Pages for Increased Conversions

    Nearly everyone’s received a piece of junk mail, or even an email addressed to “Resident” or “Customer.” That type of greeting couldn’t be more impersonal. The sender is asking ...

    Advertising, AdWords, Paid Social, PPC, Search Advertising

    How To Extend Your Ad Copy Into Converting Landing Pages

    You and the team spent weeks, maybe even months, mapping out your current digital campaign, nailing down the strategy, refining the images and copy, and finally releasing it ...

    Advertising, Bing, Bing Ads, Search

    How to Use Bing Ads to Reach New Customers

    Don't Overlook Bing Ads It’s been seven years since Windows unveiled Bing, and since then, the search engine and the teams behind it, have made strides to catch up with the ...

    Gmail Ads, Search, Google AdWords

    Gmail Ads Tactics To Improve CTR

    Any idea how much time you spend on email per day? Per week? In a lifetime? The Washington Post has a fun, or perhaps dispiriting, calculator to help you determine those ...

    Advertising, Advertising Report, Analytics, Digital Advertising

    REPORT: How Modern Marketers Measure Advertising Effectiveness

    That question seems to be one of the most hot-button topics in digital marketing today. Most likely because finding the answer is so challenging thanks to numerous channels, ...