Conversion Tracking, Facebook Ads, Facebook advertising, PPC News, Social

Quick Guide to Facebook Offline Conversions

Attribution is one of the toughest parts of the marketing cycle to measure (we’ve even proposed ways to help solve the problem). According to attribution software company ...

Facebook Ads, Flighting, Rotations, Sequence Ads

When and How Use Facebook Sequential Advertising

The concept of sequential advertising first started buzzing in 2013 but failed to gain momentum. That could be changing as platforms finally begin to build ways for marketers ...

Conversions, Landing Pages, PPC News, B2B Marketing, Closed-loop Reporting

What's a Good B2B Conversion Rate in 2017?

How do you determine how well you’re doing at something? By comparing. Whether it’s taking a look at historical performance, projections, or the competition, measuring one set ...

LinkedIn Ads, LinkedIn Matched Audiences, PPC, PPC News, Social

Quick Guide to LinkedIn Matched Audiences

LinkedIn announced a powerful new feature called Matched Audiences, which includes three new targeting tools that let you combine LinkedIn’s professional data with your own ...

Facebook, Facebook Ads, PPC Reporting, Reporting, Social

Crash Course on Facebook Organic Reports

Oh boy, have Facebook reports have come a long way. If you can remember back to 2013 (when “poking” was still the rage), you’ll probably recall the hours you spent pulling ...

Advertising, Automation, PPC, PPC Checklist

Cut Your PPC Checklist In Half With Automation [INFOGRAPHIC]

Running a PPC campaign involves so many tasks and can’t-miss details that having a checklist is necessary to keep from overlooking an important step. But, often, a ...

B2B, B2B Marketing, Pinterest, PPC, Social, Social Ads

Pinterest Tips for B2B Marketers

Go to Pinterest’s homepage, and you’ll see examples of recipes, crafts, home improvement DIY, and outfit ideas among other things. For most B2B marketers, fitting your brand in ...

Facebook Ads, Facebook advertising, Facebook Boosted Posts, ROI, Social

Facebook Dark Posts vs Boosted Posts: Which Has the Best ROI

You already know Facebook is a powerful and necessary channel in your digital marketing strategy from reading reports, but with each different Facebook ad type, which will get ...

PPC, #PPCPodcast, PPCShow, Programmatic, Search, Search Advertising, The PPC Show [Podcast]

Get Started on Programmatic with Advice from Bryan Gaynor

When you can promise new clients a 250% increase in PPC campaign growth in a year, you must have a pretty good idea of what you’re doing. Bryan Gaynor, a Digital Marketing ...

B2B Marketing, blogs, ebooks, PPC News, Search, SEO, Social, video marketing, whitepapers

Found Out What Your Competition Are Planning in 2017

The State of B2B Digital Trends For the past six years, DemandWave, a B2B digital marketing agency, has shared a comprehensive report on the state of B2B digital trends. They ...