Breanna Lambert

Breanna Lambert

Recent Posts

LinkedIn Ads, Benchmark Reports

LinkedIn CPM, CPC, & CTR Benchmarks Q1 2019 Archive

How much of your 2019 budget is allocated to LinkedIn? According to this Digiday study, marketers say they're shifting budget there away from...

Youtube Ads, Benchmark Reports

Q1 YouTube Benchmarks for CPC, CPM, and CTR

The beginning of 2019 saw YouTube working hard to convince advertisers that it is quickly becoming a "TV killer," according to this article from...

Microsoft Advertising, Benchmark Reports

Costs on Bing ↓ in Q1 + More Ads Benchmarks

How much of your budget goes to advertising on Bing? If you said "none," you're not alone (but potentially missing out on a valuable audience...).

LinkedIn Ads, Benchmark Reports

Marketers shifting more $ to LinkedIn + Q1 2019 Benchmarks

How much of your 2019 budget is allocated to LinkedIn? According to this Digiday study, marketers say they're shifting budget there away from...

Twitter Ads, Benchmark Reports

Twitter CPM plunges + more Benchmarks for Q1 2019

Digiday recently got a hold of a deck that shows how Twitter is pitching the power of advertising on its platform this year. Under the theme “When...

Instagram Ads, Benchmark Reports

Compare your numbers - Instagram Ads Benchmarks in Q1 2019

While Facebook continues to get tons of flack for questionable practices, Instagram has stepped in to pick up the slack. According to this...

Facebook Ads, Benchmark Reports

Q1 2019 Benchmark Numbers: Facebook CPC, CPM, and CTR

Whether it's improper encryption of passwords, collecting emails without consent, or kicking around the idea of selling user data to third...

Instagram Ads, LinkedIn Ads, Facebook Ads, Yahoo Gemini, Twitter Ads, Google Ads, Microsoft Advertising, Benchmark Reports

AdStage’s Q1 2019 Paid Media Benchmark Report

After the rush of Q4’s holiday season, Q1 is often a time of getting back “normal.” To determine what that means for marketers, we compiled 13...

Google Ads, Benchmark Reports

Compare your numbers: Google Ads Benchmarks for CPC, CPM, CTR

When you're looking for a particular something that you want to buy, do you head to Google or Amazon? According to this Wall Street Journal article

Instagram Ads, Benchmark Reports

23 Stats & How Tos That Prove Instagram is Made for B2B Marketers

For some B2B and B2C lead gen marketers, social media doesn’t feel as natural as say email marketing. And Instagram? That aesthetically-obsessed,...