B2B, B2B Marketing, Pinterest, PPC, Social, Social Ads

Pinterest Tips for B2B Marketers

Go to Pinterest’s homepage, and you’ll see examples of recipes, crafts, home improvement DIY, and outfit ideas among other things. For most B2B marketers, fitting your brand in ...

Facebook Ads, Facebook advertising, Facebook Boosted Posts, ROI, Social

Facebook Dark Posts vs Boosted Posts: Which Has the Best ROI

You already know Facebook is a powerful and necessary channel in your digital marketing strategy from reading reports, but with each different Facebook ad type, which will get ...

PPC, #PPCPodcast, PPCShow, Programmatic, Search, Search Advertising, The PPC Show [Podcast]

Get Started on Programmatic with Advice from Bryan Gaynor

When you can promise new clients a 250% increase in PPC campaign growth in a year, you must have a pretty good idea of what you’re doing. Bryan Gaynor, a Digital Marketing ...

B2B Marketing, blogs, ebooks, PPC News, Search, SEO, Social, video marketing, whitepapers

Found Out What Your Competition Are Planning in 2017

The State of B2B Digital Trends For the past six years, DemandWave, a B2B digital marketing agency, has shared a comprehensive report on the state of B2B digital trends. They ...

agency, PPC, PPC Reports, QBR, Reporting

Make Clients Happy By Presenting PPC Reports Like This

Preparing and presenting a Quarterly Business Report brings the same stress as that college thesis paper that counted for 75% of your grade. Except this particular assignment ...

B2B Marketing, Content Marketing

What Happens After You Write That Ebook?

First of all, congratulations! Writing an ebook is a massive endeavor, and there were likely many people, pieces, opinions, and revisions involved. Now it’s time to make sure ...

Automation, Facebook Ads, PPC Ads, PPC Automation, Rotations, Social Creative

How to Fight Ad Fatigue and Keep Ads Fresh

The fact that US digital ad spending reached $72.09 billion last year means consumers are getting hit with more ads in more places than they ever have before. Marketers would ...