Breanna Lambert

    Picture of Breanna Lambert
    Breanna has 10+ years’ experience in marketing, though the tides & trends have pushed her almost exclusively into digital. She lives in the hills above Boulder, CO and spends her downtime outside exploring with her husband, son, and pup.

    Recent Posts

    Twitter Ads

    Complete Guide to Twitter Advertising for B2B

    Twitter is probably the least talked about platform when it comes to where marketers can put their money for PPC campaigns. But, it has some powerful targeting and objective ...

    Google Ads

    Google Ads FAQ

    Not everyone has all the answers all the time. Even the most seasoned marketers can get overloaded and encounter a mind blank from time to time. To help you through those ...

    Google Ads

    Managing Your Google Ads Budget

    Wouldn’t it be great if you had an unlimited Google Ads budget that you could just run wild with? Not in this world! Marketers are constantly trying to figure out just how ...

    Google Ads

    Google Ads Conversion Tracking Guide

    For marketers, it’s always an exciting event when you see people clicking on your ads. But that’s just the very beginning of what we need to track, record, and revise. Once ...

    Google Ads

    Tips on Creating Successful Google Text Ads

    Google Text Ads seem so simple, but every marketer knows there’s a special formula one must follow to make yours rise above the rest. Especially when you don’t have the ...

    Google Ads

    Google Dynamic Search Ads Refresher

    Google debuted Dynamic Search Ads at the end of 2011, and they quickly became a favorite ad unit for marketers since they’re super easy to set up, and have a lot of important ...

    Google Ads

    Guide to Google Ads Bidding Strategies

    Bidding on any advertising platform is a test, tweak, and iterate conundrum. Especially with Google Ads since there are so. many. options. And what might work amazingly for ...

    LinkedIn Ads

    LinkedIn Advertising FAQ

    Just when you think you’ve finally nailed absolutely every aspect of advertising on LinkedIn, you come across one more head scratcher. You’re not alone. Even the most ...

    Google Ads

    Google Partners Explained

    Becoming a certified Google Partner is a little like earning a Boy Scout or Girl Scout badge. You put some work in until you’re recognized with a little patch or medallion ...

    LinkedIn Ads

    LinkedIn Display Advertising Guide

    Display Ads are LinkedIn’s programmatic advertising solution. They’re sometimes also referred to as banner ads. LinkedIn describes the key features of Display Ads as: Reach ...