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    Breanna Lambert

    Picture of Breanna Lambert
    Breanna has 10+ years’ experience in marketing, though the tides & trends have pushed her almost exclusively into digital. She lives in the hills above Boulder, CO and spends her downtime outside exploring with her husband, son, and pup.

    Recent Posts

    Twitter Ads

    Complete Guide to Twitter Analytics

    How many people clicked on my last Tweet? Do most of my Followers live in big cities or small towns? How many impressions did my Tweet get yesterday? Twitter Analytics has ...

    Twitter Ads

    Complete Guide to Promoted Tweets

    Promoted Tweets are the ad unit users probably come across most frequently. And it’s no surprise since Promoted Tweets are one of the easier ad units to set up and run. We ...

    Twitter Ads

    Understanding Twitter Ad Specs & Formats

    Creating ads on Twitter is pretty straightforward, and once you understand the difference between say an Image Website card and a Single Image Tweet, you’ll have a good idea ...

    Twitter Ads

    Complete Guide to Twitter Advertising for B2B

    Twitter is probably the least talked about platform when it comes to where marketers can put their money for PPC campaigns. But, it has some powerful targeting and objective ...

    Google Ads

    Google Ads FAQ

    Not everyone has all the answers all the time. Even the most seasoned marketers can get overloaded and encounter a mind blank from time to time. To help you through those ...

    Google Ads

    Managing Your Google Ads Budget

    Wouldn’t it be great if you had an unlimited Google Ads budget that you could just run wild with? Not in this world! Marketers are constantly trying to figure out just how ...

    Google Ads

    Google Ads Conversion Tracking Guide

    For marketers, it’s always an exciting event when you see people clicking on your ads. But that’s just the very beginning of what we need to track, record, and revise. Once ...

    Google Ads

    Tips on Creating Successful Google Text Ads

    Google Text Ads seem so simple, but every marketer knows there’s a special formula one must follow to make yours rise above the rest. Especially when you don’t have the ...

    Google Ads

    Google Dynamic Search Ads Refresher

    Google debuted Dynamic Search Ads at the end of 2011, and they quickly became a favorite ad unit for marketers since they’re super easy to set up, and have a lot of important ...

    Google Ads

    Guide to Google Ads Bidding Strategies

    Bidding on any advertising platform is a test, tweak, and iterate conundrum. Especially with Google Ads since there are so. many. options. And what might work amazingly for ...