Breanna Lambert

Breanna Lambert

Recent Posts

Facebook Ads

How to optimize your campaign based on Facebook's 3 new relevance scores

The old relevance score. Sometimes a best friend, and sometimes a terrible foe. There’s something about the way it feels so judge-y that’s hard...

Pinterest Ads

3 Bottom-of-Funnel Strategies to Improve ROI Today

Marketers aren’t the only ones focused on bottom-of-the-funnel efforts these days. The PPC platforms themselves are introducing new features...

Digital Marketing

E-Book: Demystifying ROI for B2B Marketers

Measuring ROI from paid marketing for B2B is a critical problem a lot of marketers are trying to tackle. B2B marketing isn’t a simple,...

Digital Marketing

How To + Tools to Set Your PPC Campaign Budget

When your boss asks you how much budget you need for the year, unfortunately, “All of the money” is not an appropriate answer. Or at least it...

Digital Marketing

Emergency Guide to Fixing a Failing PPC Campaign

How do you know a PPC campaign is tanking? It’s usually not just a gut feeling, though some of us have been doing this for so long, that could be...

Digital Marketing

The 17 PPC Stats & Trends You Need to Know

There’s nothing like a good stat to get a marketer’s heart pounding. Whether you use them as information, inspiration, or benchmarks, it’s always...

Digital Marketing

How to Decipher Clicks from Conversions

For some of us more seasoned expert marketers, clicks and conversions might seem like Digital Marketing 101. But with the ever-changing and...

Google Ads

17 Links to Help Lower Your Google CPC

It's the challenge marketers spend just about every day of their careers battling: getting the right numbers up and the right numbers down. But...

Google Ads

How to Use Google's New Responsive Display Ads Features in Your Next Campaign

Google’s Responsive Display Ads have been available for several months now, and marketers have embraced the ad type with open arms, namely...

LinkedIn Ads

5 Key Posts to Supercharge Your LinkedIn Advertising Strategy

With LinkedIn recently reaching 610 million people using its platform to network, find new jobs, and share and receive updates in their...