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    Advertising, PPC, Retargeting, Search Advertising, Display Advertising

    What's Next in Performance Advertising

    Just when you thought you were on the bleeding edge of digital marketing because your retargeting capabilities are set up and humming, a report from Forrester Consulting, ...

    B2B Marketing, B2B PPC, Social Advertising, Search Advertising, Demand Generation

    2017 Demand Gen Benchmarks To Accelerate Growth

    When laying out your marketing strategy, it often feels like you have nothing and everything to go off – historical numbers, KPIs, industry projections, social platform claims, ...

    Advertising, CRO, Landing Pages, conversion rates

    How to Personalize Landing Pages for Increased Conversions

    Nearly everyone’s received a piece of junk mail, or even an email addressed to “Resident” or “Customer.” That type of greeting couldn’t be more impersonal. The sender is asking ...

    Advertising, Paid Social, PPC, Search Advertising, AdWords

    How To Extend Your Ad Copy Into Converting Landing Pages

    You and the team spent weeks, maybe even months, mapping out your current digital campaign, nailing down the strategy, refining the images and copy, and finally releasing it ...

    Advertising, Bing, Bing Ads, Search

    How to Use Bing Ads to Reach New Customers

    Don't Overlook Bing Ads It’s been seven years since Windows unveiled Bing, and since then, the search engine and the teams behind it, have made strides to catch up with the ...

    Gmail Ads, Google AdWords, Search

    Gmail Ads Tactics To Improve CTR

    Any idea how much time you spend on email per day? Per week? In a lifetime? The Washington Post has a fun, or perhaps dispiriting, calculator to help you determine those ...

    Advertising, Advertising Report, Analytics, Digital Advertising

    REPORT: How Modern Marketers Measure Advertising Effectiveness

    That question seems to be one of the most hot-button topics in digital marketing today. Most likely because finding the answer is so challenging thanks to numerous channels, ...

    PPC News, Social, Facebook guide, Facebook Lookalike Audiences

    Quick Guide to Facebook Value-Based Lookalike Audiences

    Facebook’s New LTV Lookalike Audiences One of Facebook’s most powerful offerings for marketers is Lookalike Audiences. A new roll out is taking that feature to the next level ...

    Advertising, Closed-loop Reporting

    Quick Guide to Amazon's Advertiser Audiences

    Amazon’s purchase of Whole Foods is intriguing news that’s been covered by just about every major media outlet, but the company quietly announced another addition to its ...

    Closed-loop Reporting, Cross-Channel Reporting, PPC Reporting, PPC Reports, Reporting, Advertising Report, Effective PPC Reports

    Data Visualization: When and How to Use Graphics for PPC Reporting

    Technology, an increasing demand to squeeze the most out of every minute, and the desire to objectively present information are driving our world to become ever more visual. ...