Breanna Lambert

    Picture of Breanna Lambert
    Breanna has 10+ years’ experience in marketing, though the tides & trends have pushed her almost exclusively into digital. She lives in the hills above Boulder, CO and spends her downtime outside exploring with her husband, son, and pup.

    Recent Posts

    Benchmark Reports, Microsoft Advertising

    Costs on Bing ↓ in Q1 + More Ads Benchmarks

    How much of your budget goes to advertising on Bing? If you said "none," you're not alone (but potentially missing out on a valuable audience...). According to a study by ...

    LinkedIn Ads, Benchmark Reports

    Marketers shifting more $ to LinkedIn + Q1 2019 Benchmarks

    How much of your 2019 budget is allocated to LinkedIn? According to this Digiday study, marketers say they're shifting budget there away from other digital platforms like ...

    Twitter Ads, Benchmark Reports

    Twitter CPM plunges + more Benchmarks for Q1 2019

    Digiday recently got a hold of a deck that shows how Twitter is pitching the power of advertising on its platform this year. Under the theme “When something happens in the ...

    Instagram Ads, Benchmark Reports

    Compare your numbers - Instagram Ads Benchmarks in Q1 2019

    While Facebook continues to get tons of flack for questionable practices, Instagram has stepped in to pick up the slack. According to this Barron's article, "Instagram is ...

    Facebook Ads, Benchmark Reports

    Q1 2019 Benchmark Numbers: Facebook CPC, CPM, and CTR

    Whether it's improper encryption of passwords, collecting emails without consent, or kicking around the idea of selling user data to third parties, Facebook continues to make ...

    Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, Yahoo Gemini, Google Ads, Benchmark Reports, Microsoft Advertising

    AdStage’s Q1 2019 Paid Media Benchmark Report

    After the rush of Q4’s holiday season, Q1 is often a time of getting back “normal.” To determine what that means for marketers, we compiled 13 billion impressions and over ...

    Google Ads, Benchmark Reports

    Compare your numbers: Google Ads Benchmarks for CPC, CPM, CTR

    When you're looking for a particular something that you want to buy, do you head to Google or Amazon? According to this Wall Street Journal article, more consumers are heading ...

    Instagram Ads, Benchmark Reports

    23 Stats & How Tos That Prove Instagram is Made for B2B Marketers

    For some B2B and B2C lead gen marketers, social media doesn’t feel as natural as say email marketing. And Instagram? That aesthetically-obsessed, millennials everywhere ...

    Facebook Ads

    How to optimize your campaign based on Facebook's 3 new relevance scores

    The old relevance score. Sometimes a best friend, and sometimes a terrible foe. There’s something about the way it feels so judge-y that’s hard to overcome at times. ...

    Pinterest Ads

    3 Bottom-of-Funnel Strategies to Improve ROI Today

    Marketers aren’t the only ones focused on bottom-of-the-funnel efforts these days. The PPC platforms themselves are introducing new features designed to promote more ...