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    Breanna Lambert

    Picture of Breanna Lambert
    Breanna has 10+ years’ experience in marketing, though the tides & trends have pushed her almost exclusively into digital. She lives in the hills above Boulder, CO and spends her downtime outside exploring with her husband, son, and pup.

    Recent Posts

    Digital Marketing

    7 Resources to Improve Your Video Strategy in 2019

    If there’s one trend that dominated the digital ad landscape in 2018, it was video. And from new platform capabilities to stats like 25% of all US digital advertising is now ...

    Benchmark Reports, Microsoft Advertising

    Bing Ads Benchmarks for Q4 2018 + Why “the future looks brighter for Bing”

    According to an announcement Microsoft made early this year, Bing ad revenue rose 14% in the fourth quarter of 2018. When Merkle released its Q4 2018 Digital Marketing Report, ...

    Twitter Ads, Benchmark Reports

    Twitter Ads Benchmarks for CPC, CPM, and CTR in Q4 2018

    Twitter recently shared its user base numbers for the first time, and people were shocked, and not in a good way. Twitter has 126 million daily users. For comparison, Snap has ...

    Instagram Ads, Benchmark Reports

    Instagram Ads Benchmarks for CPC, CPM, and CTR in Q4 2018

    Despite what’s going on over at parent company Facebook, Instagram continues to thrive, and marketers are more than willing to pay to play, especially as more consumers flock ...

    Google Analytics, Salesforce

    Why you need to align sales & marketing now

    The debut of AdStage’s newest product, Join, is clear proof we believe that for marketers to win they must become more aligned and integrated with sales as a way to close the ...

    Google Ads, Benchmark Reports

    Google Ads Benchmarks for CPC, CPM, and CTR in Q4 2018

    In the last quarter of the year, Google made some major changes to Display campaigns, and it couldn’t have come at a better time since our calculations found that costs and ...

    LinkedIn Ads, Benchmark Reports

    LinkedIn Ads Benchmarks for CPC, CPM, and CTR in Q4 2018

    In Q4, Microsoft reported that LinkedIn was seeing record levels of engagement among its 610 million registered users; a 34% increase in sessions in fact. With heavy updates to ...

    Facebook Ads, Benchmark Reports

    Facebook Ads Benchmarks for CPC, CPM, and CTR in Q4 2018

    Facebook just can’t seem to stay out of the news these days, especially when it comes to data collection methods and privacy concerns. But that didn’t stop the social media ...

    Youtube Ads, Benchmark Reports

    YouTube Ads Benchmarks for CPC, CPM, and CTR in Q4 2018

    Google CEO Sundar Pichai started the year calling YouTube a key contributor to Google’s rise in fourth-quarter revenue, though he didn’t offer many details beyond that. Perhaps ...

    Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, Youtube Ads, Google Ads, Benchmark Reports, Microsoft Advertising

    AdStage’s Q4 2018 Paid Media Benchmark Report

    The last quarter of the year is the most important for marketers, and the massive amount of data we combed through to deliver Q4’s Benchmark Report is proof. We used 13.3 ...