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    Breanna Lambert

    Picture of Breanna Lambert
    Breanna has 10+ years’ experience in marketing, though the tides & trends have pushed her almost exclusively into digital. She lives in the hills above Boulder, CO and spends her downtime outside exploring with her husband, son, and pup.

    Recent Posts

    Google Ads, Benchmark Reports

    Compare your numbers: Google Ads Benchmarks for CPC, CPM, CTR

    When you're looking for a particular something that you want to buy, do you head to Google or Amazon? According to this Wall Street Journal article, more consumers are heading ...

    Instagram Ads, Benchmark Reports

    23 Stats & How Tos That Prove Instagram is Made for B2B Marketers

    For some B2B and B2C lead gen marketers, social media doesn’t feel as natural as say email marketing. And Instagram? That aesthetically-obsessed, millennials everywhere ...

    Facebook Ads

    How to optimize your campaign based on Facebook's 3 new relevance scores

    The old relevance score. Sometimes a best friend, and sometimes a terrible foe. There’s something about the way it feels so judge-y that’s hard to overcome at times. ...

    Pinterest Ads

    3 Bottom-of-Funnel Strategies to Improve ROI Today

    Marketers aren’t the only ones focused on bottom-of-the-funnel efforts these days. The PPC platforms themselves are introducing new features designed to promote more ...

    Digital Marketing

    E-Book: Demystifying ROI for B2B Marketers

    Measuring ROI from paid marketing for B2B is a critical problem a lot of marketers are trying to tackle. B2B marketing isn’t a simple, transactional process that’s easily ...

    Digital Marketing

    How To + Tools to Set Your PPC Campaign Budget

    When your boss asks you how much budget you need for the year, unfortunately, “All of the money” is not an appropriate answer. Or at least it won’t yield you what you want. ...

    Digital Marketing

    Emergency Guide to Fixing a Failing PPC Campaign

    How do you know a PPC campaign is tanking? It’s usually not just a gut feeling, though some of us have been doing this for so long, that could be a part of it. More likely, ...

    Digital Marketing

    The 17 PPC Stats & Trends You Need to Know

    There’s nothing like a good stat to get a marketer’s heart pounding. Whether you use them as information, inspiration, or benchmarks, it’s always good to have some ...

    Digital Marketing

    How to Decipher Clicks from Conversions

    For some of us more seasoned expert marketers, clicks and conversions might seem like Digital Marketing 101. But with the ever-changing and sometimes overwhelming state of ...

    Google Ads

    17 Links to Help Lower Your Google CPC

    It's the challenge marketers spend just about every day of their careers battling: getting the right numbers up and the right numbers down. But how far up, and how far down, ...