Breanna Lambert

    Picture of Breanna Lambert
    Breanna has 10+ years’ experience in marketing, though the tides & trends have pushed her almost exclusively into digital. She lives in the hills above Boulder, CO and spends her downtime outside exploring with her husband, son, and pup.

    Recent Posts

    Google Ads

    How to Use Google's New Responsive Display Ads Features in Your Next Campaign

    Google’s Responsive Display Ads have been available for several months now, and marketers have embraced the ad type with open arms, namely because they make creating a host ...

    LinkedIn Ads

    5 Key Posts to Supercharge Your LinkedIn Advertising Strategy

    With LinkedIn recently reaching 610 million people using its platform to network, find new jobs, and share and receive updates in their industries, we thought, what better ...

    Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, Google Ads, Benchmark Reports, Microsoft Advertising

    Your PPC Benchmark Guide for 2019 Planning

    As you're working to finalize budgets and blueprints for 2019's marketing plan, it's always good to have a reference point to work off, and for that, we look to the data. ...

    Facebook Ads

    Quick Guide to Extend Your Facebook Campaigns

      With Facebook continuing to gobble up most marketer’s budgets, huge amounts of time are spent deciphering the social media giant’s algorithms, digging for the richest ...

    Facebook Ads

    4 Facebook Metrics That will Help You Create the Most Effective Ads

      Before we jump into the Facebook metrics experts say really matter, let’s pull back and define the nebulous “most effective” as it relates to this particular article. Here, ...


    How to Use the Power of Salesforce to Improve Paid Advertising

    As we continue to reiterate the importance of better aligning your marketing and sales teams, we can’t ignore the biggest keeper of all things sales – Salesforce. The ...

    Digital Marketing

    7 Resources to Improve Your Video Strategy in 2019

    If there’s one trend that dominated the digital ad landscape in 2018, it was video. And from new platform capabilities to stats like 25% of all US digital advertising is now ...

    Benchmark Reports, Microsoft Advertising

    Bing Ads Benchmarks for Q4 2018 + Why “the future looks brighter for Bing”

    According to an announcement Microsoft made early this year, Bing ad revenue rose 14% in the fourth quarter of 2018. When Merkle released its Q4 2018 Digital Marketing Report, ...

    Twitter Ads, Benchmark Reports

    Twitter Ads Benchmarks for CPC, CPM, and CTR in Q4 2018

    Twitter recently shared its user base numbers for the first time, and people were shocked, and not in a good way. Twitter has 126 million daily users. For comparison, Snap has ...

    Instagram Ads, Benchmark Reports

    Instagram Ads Benchmarks for CPC, CPM, and CTR in Q4 2018

    Despite what’s going on over at parent company Facebook, Instagram continues to thrive, and marketers are more than willing to pay to play, especially as more consumers flock ...