5 Hacks to Speed Up Online Ad Optimization

Posted by on May 8, 2013 in Advertising
5 Hacks to Speed Up Online Ad Optimization

Managing online advertising campaigns can take up a lot of your time, but with a few tricks, you can quickly optimize your campaigns. Building an ad platform, we talk to some of the smartest advertisers around about things they do to get the most out of their campaigns. Here are 5 hacks you can start […]

Expanding Search Campaigns Up The Purchase Funnel

Posted by on Apr 11, 2013 in Advertising

Expanding Search Campaigns Up The Purchase Funnel | Search Engine Journal http://t.co/TgH3DifUvK — AdStage (@getadstage) April 12, 2013

Targeting effectively on LinkedIn

Posted by on Apr 2, 2013 in Advertising, Social

LinkedIn advertising is unique because it lets you target professionals. This is especially useful in two scenarios – you’re either looking to hire and want to reach certain folks, or you’re a B2B company that wants to sell to professionals that might find your product or service useful in their work. The targeting options LinkedIn […]

Re: Can We Please Stop Hyping Social as the Marketing Messiah?

Posted by on Mar 27, 2013 in Advertising

Reflection on Nathan Safran of Search Engine Watch’s post about the tech press overhyping social media. Here’s the article: http://searchenginewatch.com/article/2257044/Can-We-Please-Stop-Hyping-Social-as-the-Marketing-Messiah Overall it’s a great article – the premise is that if you only follow media coverage, social may seem more important than search. But in reality, today search is still king when it comes to […]

Targeting quick tips

Posted by on Mar 26, 2013 in Advertising

I learn new things all the time about how to improve our ad campaigns here at AdStage. This week, I thought I’d share a quick tip that will help beginning advertisers improve ad targeting: Focus on the intent of your audience, rather than the audience themselves. Many of the users currently beta testing the AdStage […]

Online advertising’s impact on business

Posted by on Mar 21, 2013 in Advertising

How does online advertising relate to the bottom line of a business? Businesses rely on a few things to succeed and sustain. The primary goal of a business, which will never really change, is building and sustaining a strong customer base. This is the what sales and marketing teams spend their days working on, and […]

Where do new advertisers start?

Posted by on Mar 13, 2013 in Advertising, Product Updates

How does a small business new to online advertising take the first step? A common place to start is with a campaign on Google AdWords, and this makes a lot of sense. Google is the most visited destination on the web and paid search advertising lets businesses reach an audience that is explicitly looking for […]

The LAUNCH Festival

Posted by on Mar 8, 2013 in PPC News

Last week, the AdStage team had an awesome time at the LAUNCH Festival. It was incredible to win the prize for Best Business Model given all the great companies that were at the event. We’ve been working on our platform for months and getting it into the hands of users feel so good. We couldn’t have expected […]

Launching The AdStage Platform

Posted by on Mar 1, 2013 in Advertising

We had an awesome day presenting at the Launch Festival yesterday. If you’d like to stop by our table to say hi, we’ll be around all day (located near the lunch area) and we would love to tell you about our platform! The AdStage Platform lets you build, launch, and manage cross-channel ad campaigns on Google AdWords, Bing Ads, Facebook, and […]

What is Social Advertising?

Posted by on Feb 14, 2013 in Advertising

As I read through a few articles this week, the influence of social advertising seems even more clear to me than when I wrote my recent post: Is Social Media Really Changing Online Advertising? This week, I wanted to write a post about how social advertising will change all advertising. Today the internet and social advertising are mostly thought […]