SEM, SEO, Lead Generation

How To Correct Over-Optimization in Paid Search

In the age of digital marketing, boutique agencies can go head to head with some of the biggest brands in the business thanks to Search Engine Optimization (SEO). It’s a ...

This Week in Ad Tech, The PPC Show

Facebook Launches a New API for Marketers

This week in AdTech: Facebook Launches a New API for Marketers; CPM Bidding Now Available on the Quora Ads; Google Ads Announces New Click-to-Message Ad Features.

SEM, Social

Six defunct social platforms share spooky lessons

On Halloween, people get into the spooky spirit by watching horror films, carving pumpkins, and organizing their costumes. But us digital marketers are perpetually haunted by a ...

This Week in Ad Tech, The PPC Show

Facebook Tests Multiple Brands in Single Ad Unit

This week in AdTech: Facebook Attribution helps you measure the impact of your ads across the Facebook family of apps; Apple App Store search ads are expected to drive $500 ...

digital marketing, Lead Generation, bots

An Unconventional Guide to Chatbots for PPC Marketers

In 2016, a Stanford undergrad named Joshua Browder, who had recently gotten his driver’s license, incurred several parking tickets. While trying to contest them, he found that ...

This Week in Ad Tech, The PPC Show

YouTube now counts "engagement" at 10 seconds

This week in AdTech: YouTube now counts "engagement" as 10 seconds; best practices for LInkedIn Sponsored InMail campaigns; and Pinterest unveils updates to self-server ads ...

PPC, SEM, Negative Keywords

Afraid To Ask: Negative keywords and how to optimize them

If you hear “negative keywords” and think it’s a phrase to describe insults someone might use to push your buttons, well, when used in digital marketing at least, you’re a ...

user acquisition, ROI, Lead Generation, Customer Engagement

Balancing lead quality and quantity—tips for your marketing funnel

Great B2B businesses are often credited with having strong sales capabilities. However, their digital lead generation strategies can also become a bottleneck that hinders their ...

This Week in Ad Tech, The PPC Show

Facebook helps get data from browsers blocking third-party cookies

This week, Facebook helps overcome third-party cookie blocking; Video is now 25% of all US digital advertising spend; and Bing changes political ad policy.

Analytics, Closed-loop Reporting, PPC Reporting, AdStage Product

Meet AskAdStage — the Slack app that makes it easy to share paid marketing data with your entire team

Reporting on paid ad performance across all search and social networks is a weekly or monthly task for lead generation marketers. It would be great if this was the only time ...