How to Create Effective PPC Reports [Updated]

Posted by on Jan 17, 2017 in Reporting
How to Create Effective PPC Reports [Updated]

After spending thousands, if not millions per month on PPC advertising, your executive team will want to see how your ad efforts are paying off. Reporting on a regular cadence is an inevitable task for any business measuring ROI for their ad budgets. The key to creating effective PPC reports is making sure that your […]

Facebook Releases In-Stream Video Ads as a Placement

Posted by on Jan 13, 2017 in PPC News, Social
Facebook Releases In-Stream Video Ads as a Placement

Facebook is enhancing its Audience Network with its latest release of In-Stream Video Ads. This added placement is not only for mobile, but also available on desktop as well. From a user experience standpoint, the end user will be able to view the video ad in one of two ways: in-stream or in-article. In-Stream Video […]

What PPC Professionals Can Expect in 2017

Posted by on Jan 7, 2017 in PPC News, Search, Social
What PPC Professionals Can Expect in 2017

We started off 2017 with some expert predictions about what the new year will have in store for PPC. But all the buzz about trends and innovations can be pretty overwhelming without actionable steps to not just prepare for 2017, but stay ahead of the PPC curve. In their webinar on PPC predictions for 2017, […]

[The PPC Show] Episode 36: Luke Alley, Director of PPC at Avalaunch Media

Posted by on Jan 3, 2017 in Search, Social, The PPC Show [Podcast]
[The PPC Show] Episode 36: Luke Alley, Director of PPC at Avalaunch Media

Luke Alley: The Rising Star in PPC Marketing Luke Alley, Director of PPC at Avalaunch Media talks with us about lead gen, tracking, and optimizing for quality leads. Named one of the rising stars in PPC Marketing by Search Engine Land, Luke has started and grown the PPC division for two companies from a handful […]

[The PPC Show] Episode 33: Andrew Goodman, Founder of Page Zero

Posted by on Dec 1, 2016 in Agency, Search, Social, The PPC Show [Podcast]
[The PPC Show] Episode 33: Andrew Goodman, Founder of Page Zero

The Latest and Greatest in Adwords News In this episode, we were excited to talk about the latest and greatest in Adwords news with the author of one of the very first e-books on the subject, Andrew Goodman. AdStage’s Director of Product, Paul Wicker, sat down with him to talk Adwords bid adjustments, expanded text […]

How to Construct Successful LinkedIn Sponsored InMails

Posted by on Dec 1, 2016 in Social
How to Construct Successful LinkedIn Sponsored InMails

LinkedIn’s network of over 450M professionals globally now offers Sponsored InMail to all marketers through its self-serve Campaign Manager. This unique ad format is designed to help B2B companies reach target audiences directly and efficiently. There are no other engagement solutions similar to LinkedIn Sponsored InMail, which, by delivering your message directly to your audience’s inbox, […]