Excel vs. Google Sheets: Which is Better for PPC Reporting?
You have finished your campaign. You see all the data you’ve collected during the campaign. To your delight, everything looks great. As you open the...
Ivan Kreimer
Recent Posts
Excel vs. Google Sheets: Which is Better for PPC Reporting?
You have finished your campaign. You see all the data you’ve collected during the campaign and, to your delight, everything looks great.
10 Slack Apps to Boost Your Team's Productivity
As a PPC agency director or team manager, you know that your team’s productivity is one of the most important assets. Unfortunately, there's one...
How to Automate Your Ad Sequences For Black Friday and Cyber Monday
Black Friday and Cyber Monday are two of the most awaited days of the year for all online retailers. Last year, Black Friday and Cyber Monday ...
7 Simple Steps to Boost PPC Results with A/B Testing
Every successful PPC campaign starts by finding the right combination of targeting, bidding, and creative copy. As soon as you find success with your...
Should You Hire an Agency or In-House PPC Expert?
Whether you have a large or small PPC budget, you need to have someone who knows how to manage your campaigns for maximum performance. Most companies...
Facebook Ad Fatigue: How to Keep Your Ads Fresh
It takes a lot of testing to uncover one really good Facebook ad. Once marketers find it, they scale it, investing more money in just the...
PPC Dashboards: Insights, Impact, and Action
Picture this: You just have finished running your PPC campaign. You are happy because it performed well. You can't wait for your boss to see the...