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    Ivan Kreimer

    Recent Posts

    Digital Marketing

    How to Speak at a PPC Conference: Tips from 13 Experts

    Speaking in public is one of the most rewarding experiences anyone can have. To start, you get the chance of becoming known in your industry, which boosts your perceived ...

    Digital Marketing

    Excel vs. Google Sheets: Which is Better for PPC Reporting?

    You have finished your campaign. You see all the data you’ve collected during the campaign. To your delight, everything looks great. As you open the csv's and xslx's you have ...

    Excel vs. Google Sheets: Which is Better for PPC Reporting?

    You have finished your campaign. You see all the data you’ve collected during the campaign and, to your delight, everything looks great.

    Digital Marketing

    10 Slack Apps to Boost Your Team's Productivity

    As a PPC agency director or team manager, you know that your team’s productivity is one of the most important assets. Unfortunately, there's one thing that could be draining ...

    Digital Marketing

    How to Automate Your Ad Sequences For Black Friday and Cyber Monday

    Black Friday and Cyber Monday are two of the most awaited days of the year for all online retailers. Last year, Black Friday and Cyber Monday represented over $6.5 billion in ...

    Digital Marketing

    7 Simple Steps to Boost PPC Results with A/B Testing

    Every successful PPC campaign starts by finding the right combination of targeting, bidding, and creative copy. As soon as you find success with your campaigns, you'll want to ...

    Agency

    Should You Hire an Agency or In-House PPC Expert?

    Whether you have a large or small PPC budget, you need to have someone who knows how to manage your campaigns for maximum performance. Most companies follow two schools of ...

    Facebook Ads

    Facebook Ad Fatigue: How to Keep Your Ads Fresh

    It takes a lot of testing to uncover one really good Facebook ad. Once marketers find it, they scale it, investing more money in just the top-performing ad. Facebook ad fatigue ...

    Digital Marketing

    PPC Dashboards: Insights, Impact, and Action

    Picture this: You just have finished running your PPC campaign. You are happy because it performed well. You can't wait for your boss to see the results. You grab all your data ...