50 Essential Social Media Advertising Stats

Posted by on May 19, 2017 in Advertising, Social
50 Essential Social Media Advertising Stats

There are a lot of things people say about social media advertising. Some say it works only for B2C businesses, others that they work only for small ones. Some even dare to say social media advertising isn’t effective at all. None of that is true. Social media advertising works. How do I know that? Because there’s […]

5 Facts You Need to Know about Video Ads

Posted by on May 8, 2017 in Social
5 Facts You Need to Know about Video Ads

If there’s one thing any PPC marketer should know in 2017, it’s this: video marketing works. Since people spend one third of their online time watching videos, it’s understandable it influences their behavior. Videos influence viewers into taking action, whether that is visiting a page, giving their email address to a company, or buying a product. Companies […]

Jay Stampfl: Facebook Ads and How to Make Them Work for You

Posted by on Apr 19, 2017 in Social, The PPC Show [Podcast]
Jay Stampfl: Facebook Ads and How to Make Them Work for You

Since its launch, Facebook Ads have become one of the most powerful customer acquisition channels. Most marketers agree: 78% of them are satisfied with their Facebook ads. Given 71% of all Internet users are on Facebook, you can’t deny its power. If you have more experience with other paid channels, most likely Google Adwords, you […]

The Ultimate Guide to Instagram Ad Reporting

Posted by on Apr 4, 2017 in Reporting, Social
The Ultimate Guide to Instagram Ad Reporting

With more than 400 million daily users, Instagram is one of the world’s largest social networks, behind only Facebook and Whatsapp. It’s no surprise, then, that Instagram’s ads sales are growing like crazy. In 2017, it’s estimated that three quarters of American companies with more than 100 employees will start using Instagram to grow their […]