7 Simple Steps to Boost PPC Results with A/B Testing

Posted by on Sep 27, 2017 in Advertising
7 Simple Steps to Boost PPC Results with A/B Testing

Every successful PPC campaign starts by finding the right combination of targeting, bidding, and creative copy. As soon as you find success with your campaigns, you’ll want to start optimizing them to increase results. One way to increase performance is to run A/B tests to find what works, and then scale it. In this article, […]

Should You Hire an Agency or In-House PPC Expert?

Posted by on Sep 25, 2017 in Agency
Should You Hire an Agency or In-House PPC Expert?

Whether you have a large or small PPC budget, you need to have someone who knows how to manage your campaigns for maximum performance. Most companies follow two schools of thoughts: They hire an in-house PPC specialist. They hire a PPC agency. In either case, you delegate your PPC management to someone else, saving time […]

Facebook Ad Fatigue: How to Keep Your Ads Fresh

Posted by on Aug 30, 2017 in Automation, Social
Facebook Ad Fatigue: How to Keep Your Ads Fresh

It takes a lot of testing to uncover one really good Facebook ad. Once marketers find it, they scale it, investing more money in just the top-performing ad. But when an audience gets the same ad over a period of time, they start ignoring it and may even hide it from their feeds. This is […]

PPC Dashboards: Insights, Impact, and Action

Posted by on Aug 8, 2017 in Advertising, Reporting
PPC Dashboards: Insights, Impact, and Action

Picture this: You just have finished running your PPC campaign. You are happy because it performed well. You can’t wait for your boss to see the results. You grab all your data and start creating the dashboard to show your boss. After a few hours of work, your dashboard is done. Everything is looking good, so […]

How to Use Social Media Ads for Lead Generation

Posted by on Aug 7, 2017 in Social
How to Use Social Media Ads for Lead Generation

Social media is a must for brand awareness and audience engagement, but how about lead gen? With 13% higher lead conversion rate compared to other channels, social media can be a powerful growth tactic for any B2B marketer. In fact, 66% of marketers who spend as little as six hours per week on social media say that […]

15 Slack Apps to Make You a More Productive Marketer

Posted by on Jul 18, 2017 in Reporting
15 Slack Apps to Make You a More Productive Marketer

The Best 15 Slack Apps for Marketers With over 5 million daily active users, it’s no surprise Slack is one of the most popular apps for businesses. Marketers, in particular, love Slack apps because they can integrate it with other apps and tools, making it the mission control center for managing work. With over 600 apps available for […]

The Future of PPC Automation: 7 Experts Weigh In

Posted by on Jul 5, 2017 in Automation
The Future of PPC Automation: 7 Experts Weigh In

The world of PPC is going through deep changes thanks to the power of automation. Automation is helping PPC specialists and agencies free their time from mundane tasks to focus on higher-value activities. In the past few years, the major ad networks like Google AdWords and Facebook Ads provide their Advertisers with automation tools to improve their management […]

How to Save 10 Hours on PPC Management With Automation

Posted by on Jun 19, 2017 in Advertising, Automation
How to Save 10 Hours on PPC Management With Automation

Managing a PPC campaign takes time. A big part of that time is taken by activities you repeat over and over, like scheduling ads, optimizing bids, and keyword management. Some of the activities you do to manage your campaigns are small and may take you 10 minutes. But aggregate all those little tasks, and you […]

Facebook Ads or Instagram Ads? Here’s How to Rock Both

Posted by on Jun 5, 2017 in Advertising, Social
Facebook Ads or Instagram Ads? Here’s How to Rock Both

How to Rock Facebook & Instagram Ads Marketers are always on the hunt of the perfect customer acquisition channel for their company. That constant search can help marketers increase their efficiency, but it can also lead them to compare apples to oranges. The truth is, most marketing channels work very different from each other. This is the […]

50 Essential Social Media Advertising Stats

Posted by on May 19, 2017 in Advertising, Social
50 Essential Social Media Advertising Stats

There are a lot of things people say about social media advertising. Some say it works only for B2C businesses, others that they work only for small ones. Some even dare to say social media advertising isn’t effective at all. None of that is true. Social media advertising works! How do I know that? Because there’s […]