Excel vs. Google Sheets: Which is Better for PPC Reporting?

Posted by on Dec 12, 2017 in Reporting
Excel vs. Google Sheets: Which is Better for PPC Reporting?

You have finished your campaign. You see all the data you’ve collected during the campaign. To your delight, everything looks great. As you open the csv’s and xslx’s you have exported from Google Adwords, which tool should you use to create PPC reports: Google Sheets or Microsoft Excel? We recently polled our customers and found […]

10 Slack Apps to Boost Your Team’s Productivity

Posted by on Nov 15, 2017 in Agency
10 Slack Apps to Boost Your Team’s Productivity

As a PPC agency director or team manager, you know that your team’s productivity is one of the most important assets. Unfortunately, there’s one thing that could be draining productivity inside your company. It’s not social media or office politics. I’m talking about meetings. Online or offline, agency meetings can become more of a time […]

How to Automate Your Ad Sequences For Black Friday and Cyber Monday

Posted by on Oct 30, 2017 in Automation
How to Automate Your Ad Sequences For Black Friday and Cyber Monday

Black Friday and Cyber Monday are two of the most awaited days of the year for all online retailers. Last year, Black Friday and Cyber Monday represented over $6.5 billion in online spending, close to 2% of the total American online spending in 2016. If you want to be prepared for this event, you must have your PPC […]

12 PPC Conferences You Must Attend in 2018

Posted by on Oct 24, 2017 in PPC News
12 PPC Conferences You Must Attend in 2018

Digital marketers love attending conferences for a simple reason: they are one of the best investments they can make. Conferences allow marketers to learn from the most prominent experts about the latest industry tips as well as meet with their peers and grow their professional network. With the number of conferences held every week around […]

7 Simple Steps to Boost PPC Results with A/B Testing

Posted by on Sep 27, 2017 in Advertising
7 Simple Steps to Boost PPC Results with A/B Testing

Every successful PPC campaign starts by finding the right combination of targeting, bidding, and creative copy. As soon as you find success with your campaigns, you’ll want to start optimizing them to increase results. One way to increase performance is to run A/B tests to find what works, and then scale it. In this article, […]

Should You Hire an Agency or In-House PPC Expert?

Posted by on Sep 25, 2017 in Agency
Should You Hire an Agency or In-House PPC Expert?

Whether you have a large or small PPC budget, you need to have someone who knows how to manage your campaigns for maximum performance. Most companies follow two schools of thoughts: They hire an in-house PPC specialist. They hire a PPC agency. In either case, you delegate your PPC management to someone else, saving time […]

Facebook Ad Fatigue: How to Keep Your Ads Fresh

Posted by on Aug 30, 2017 in Automation, Social
Facebook Ad Fatigue: How to Keep Your Ads Fresh

It takes a lot of testing to uncover one really good Facebook ad. Once marketers find it, they scale it, investing more money in just the top-performing ad. Facebook ad fatigue happens when an audience gets served the same ad over-and-over, causing them to ignore it and may even hide it from their feeds. This […]

PPC Dashboards: Insights, Impact, and Action

Posted by on Aug 8, 2017 in Reporting
PPC Dashboards: Insights, Impact, and Action

Picture this: You just have finished running your PPC campaign. You are happy because it performed well. You can’t wait for your boss to see the results. You grab all your data and start creating the dashboard to show your boss. After a few hours of work, your dashboard is done. Everything is looking good, so […]

How to Use Social Media Ads for Lead Generation

Posted by on Aug 7, 2017 in Social
How to Use Social Media Ads for Lead Generation

Social media is a must for brand awareness and audience engagement, but how about lead gen? With 13% higher lead conversion rate compared to other channels, social media can be a powerful growth tactic for any B2B marketer. In fact, 66% of marketers who spend as little as six hours per week on social media say that […]

15 Slack Apps to Make You a More Productive Marketer

Posted by on Jul 18, 2017 in Reporting
15 Slack Apps to Make You a More Productive Marketer

The Best 15 Slack Apps for Marketers With over 5 million daily active users, it’s no surprise Slack is one of the most popular apps for businesses. Marketers, in particular, love Slack apps because they can integrate it with other apps and tools, making it the mission control center for managing work. With over 600 apps available for […]