Are Your Twitter Ads Still Attracting the Wrong Leads?

Posted by on Jun 10, 2016 in Advertising, Search, Social
Are Your Twitter Ads Still Attracting the Wrong Leads?

Think Twitter Ads are a Waste of Your Advertising Budget? Think Again. You either love it or you hate it. Everyone has an opinion about Twitter. Just look at the stock price alone, it’s obvious advertisers aren’t bullish on the platform’s ability to perform. Despite mirroring features from its competitor Facebook Ads, advertisers still question Twitter’s ability […]

How Did Google’s Right Side Ads Impact AdTech? Get the Results

Posted by on May 24, 2016 in Advertising, Search
How Did Google’s Right Side Ads Impact AdTech? Get the Results

Earlier this year, Google decided to remove ads from the right side panel of desktop search results page. This left advertisers panicked as they questioned the change’s impact on competition, cost, and impressions. This seemingly radical decision was derived from years of internal studies; the results indicated minimal or no clicks for the right side ad […]

How to Use Facebook Mobile Video Ads for Powerful KPI Lift

Posted by on May 19, 2016 in Advertising, Social
How to Use Facebook Mobile Video Ads for Powerful KPI Lift

Video on Facebook is on the rise. The social media network recently reported users consume 100 million hours of video daily, and by 2020 75% of those hours will come from mobile. What does that mean for you? As an advertiser, you’ll want to keep up with the rapid evolution of these social networks’ ability to fine tune […]

What You Need to Know About Twitter Ad Groups

Posted by on May 16, 2016 in Advertising, Social
What You Need to Know About Twitter Ad Groups

In the effort to make advertisers’ lives easier, Twitter recently announced the release of Ad Groups. The latest feature now puts the ad network at parity with Facebook Ad Sets and Google AdWords Ad Groups. Advertisers can now build an additional layer of segmentation for more flexibility in testing and more measurement visibility to track […]

Webinar Recap: The Most Valuable Google AdWords Features for the PPC Account Manager

Posted by on Mar 9, 2016 in Advertising, Search, Social
Webinar Recap: The Most Valuable Google AdWords Features for the PPC Account Manager

Google AdWords has many features useful to any PPC account manager. Experts on the subject, Mike McEuen, Director of Demand Generation at AdStage and Amanda West-Bookwalter, Senior Account Manager at Hanapin, sat down to share with their top ten features, along with useful tips on how to best utilize Google AdWords for your PPC campaigns. […]

VaultRMS Lowers Cost Per Acquisition by 24% with AdStage

Posted by on Mar 2, 2016 in Advertising, Search, Social
VaultRMS Lowers Cost Per Acquisition by 24% with AdStage

Overview VaultRMS, a growth stage company based in San Diego, CA, offers first-response firefighters and law enforcement officers a documentation and tracking system for any exposure to toxic and communicable diseases. When the product was out of beta, the company worked closely with its agency, OpenMedium, to generate more leads and drive product adoption. VaultRMS […]

Webinar Recap: What B2B Marketers Need to Know About Full Funnel Ads and Attribution

Posted by on Feb 24, 2016 in Advertising, Social
Webinar Recap: What B2B Marketers Need to Know About Full Funnel Ads and Attribution

Director of Demand Generation at AdStage, Michael McEuen recently spoke with the Director of Marketing at Bizible, Dave Rigotti, to share their knowledge on the changing role of B2B marketers. Watch the full webinar below, and gain insight on how to utilize full funnel ads with an attribution model that eliminates channel bias and works […]

AdStage Announces its First Cross-Network PPC Automation Product

Posted by on Jan 27, 2016 in Press Releases, Search, Social
AdStage Announces its First Cross-Network PPC Automation Product

AdStage launches a Digital Marketing Academy and a new product called Automate. Advertisers and agencies can now use Automate to create automated optimization rules across search and social ad networks.   SAN FRANCISCO, CA — January 27, 2016 — Today, AdStage launches a new product on the platform called Automate. The former lightweight Automated Rules […]

How to Set Up a Complete Ad Tech Stack

Posted by on Jan 14, 2016 in Advertising
How to Set Up a Complete Ad Tech Stack

Michael McEuen, Director of Demand Generation at AdStage and Nicholas Lemieux, Director of Marketing at Jebbit, sat down to talk about the importance of having an efficient ad tech stack. As they both have years of experience working with full-stack marketing technology, watch the full webinar where they share strategies and their top choice of […]

Larger Canvas with Rich Media Sponsored Updates

Posted by on Dec 23, 2015 in Advertising, Social
Larger Canvas with Rich Media Sponsored Updates

As one of LinkedIn’s official Ads API partners, we have thousands of customers running LinkedIn Ads on our platform. One of the most common questions we are asked about LinkedIn is “How do I run Sponsored Updates with the larger image?”   For advertisers that are new to LinkedIn Ads or have the same question, […]