Jana Fung

Jana Fung

Recent Posts

Twitter Ads

Quick Guide to Twitter Campaign Objectives [INFOGRAPHIC]

If you're new to Twitter Ads, you may be overwhelmed with the number of objectives, creatives, and bidding types they offer. There are special...

Twitter Ads

Using Ad Groups for Segmentation on Twitter Ads

If you’re familiar with Google AdWords or Facebook Ads, you’re probably used to breaking out your campaigns into ad groups or ad sets. After all,...

Digital Marketing

How to Add Facebook Custom Audiences in Your Marketing Automation Mix

As online marketers, we know that marketing automation using email is one of the most popular ways to reach and nurture your database. Creating...

Instagram Ads

Instagram Ads: Best Practices For New Advertisers

Facebook recently enabled access to Instagram ads as a placement to all advertisers via Power Editor and the Facebook Ads API. As an Ads API partner,...

Instagram Ads, Facebook Ads, Twitter Ads, Google Ads, Microsoft Advertising, This Week in Ad News

Facebook Launches Lead Ads, Making the Most of Google AdWords Auction Insights, Mobile Searches Surpass Desktop, & More...

This Week in Ad Tech: Check out this week's news, how-tos, and trends from the world of online advertising.

Youtube Ads, Google Ads, Microsoft Advertising, Pinterest Ads, This Week in Ad News

How to Use Customer Match in AdWords, Improved AdWords Audience Insights Report, Social Ad Spending Growth Forecast, & More...

This Week in Ad Tech: Check out this week's news, how-tos, and trends from the world of online advertising.

This Week in Ad News

Dynamic Callouts in AdWords, Holiday Benchmarks for Facebook Ads, Twitter Ad Optimization Strategies, and More...

This Week in Ad Tech: Check out this week's news, how-tos, and trends from the world of online advertising.

This Week in Ad News

Like and Share Buttons Available in Facebook Ad Targeting, Lowered CPIs on Facebook, How to Measure Offline Value of Paid Search Clicks, And More...

This Week in Ad Tech: Check out this week's news, how-tos, and trends from the world of online advertising.

Twitter Ads

5 Keyword Targeting Strategies for Twitter Ads

Twitter Ads offers keyword targeting for your Promoted Tweets in user timelines. This allows advertisers to target users based on the keywords...

This Week in Ad News

Conversion Reporting Updates in AdWords, Effective Audiences for Beginner Facebook Advertisers, Agencies Question ROI on Video Ads, and More...

This Week in Ad Tech: Check out this week's news, how-tos, and trends from the world of online advertising.