[The PPC Show] This Week In Ad Tech Headlines for Oct 9-16th

Posted by on Oct 13, 2017 in The PPC Show [Podcast]
[The PPC Show] This Week In Ad Tech Headlines for Oct 9-16th

This week on The PPC Show, Paul and JD break down the top nine headlines and trends in ad tech and digital marketing for the week of October 9-12th.     Show Notes AdWords rolls out new interface to all advertisers Paul finally gets the AdWords UI! Snapchat Adds Context Cards, a Significant Shift for the App […]

[The PPC Show] This Week In Ad Tech Headlines for Oct 2-6th

Posted by on Oct 6, 2017 in The PPC Show [Podcast]
[The PPC Show] This Week In Ad Tech Headlines for Oct 2-6th

This week on The PPC Show, Margo and JD break down the top 10 headlines and trends in ad tech and digital marketing for the week of October 2-6th.     Show Notes Google Doubles AdWords Budgets and Advertisers are Unhappy Google has made a significant change to the way AdWords budgets can be used, and the […]

[PPC Show] Marketing and Sales at a PPC Agency

Posted by on Oct 3, 2017 in The PPC Show [Podcast]
[PPC Show] Marketing and Sales at a PPC Agency

This week on The PPC Show, we’re joined by Kalya Kurtz, Associate Director of Sales at Hanapin Marketing, to talk about sales and marketing at a PPC agency. She brings an unique perspective to the PPC conversation having been an account manager before making the transition to the sales team. Tune in as we dive into: […]

[The PPC Show] This Week In Ad Tech Headlines for Sept 25-29th

Posted by on Sep 29, 2017 in The PPC Show [Podcast]
[The PPC Show] This Week In Ad Tech Headlines for Sept 25-29th

This week on The PPC Show, Paul and JD break down the top eight headlines and trends in ad tech and digital marketing for the week of September 25-29th.     We also experimented with Facebook Live video which you can watch here.     Show Notes Twitter Doubles Character Limit to 280 We understand since many […]

[PPC Show] AdStage’s 2017 Ad Network Trends Report

Posted by on Sep 26, 2017 in The PPC Show [Podcast]
[PPC Show] AdStage’s 2017 Ad Network Trends Report

This week on The PPC Show, I got Director of Marketing at AdStage, Mike McEuen, away from his desk to walk-through AdStage’s latest industry analysis reports for Facebook, LinkedIn, and Twitter. Get ready to geek out on the latest stats and trends across the big three social media networks. Tune in as we discuss: Facebook’s CPMs increasing […]

[The PPC Show] This Week In Ad Tech Headlines for Sept 18-22nd

Posted by on Sep 22, 2017 in The PPC Show [Podcast]
[The PPC Show] This Week In Ad Tech Headlines for Sept 18-22nd

This week on The PPC Show, Paul and JD break down the top 9 headlines and trends in ad tech and digital marketing for the week of September 18-22nd.   Show Notes Facebook Removes 4 Ad Targeting Options of Profile Details To help ensure that targeting is not used for discriminatory purposes, Facebook is removing self-reported targeting […]

Twitter CPMs Increase 27% In 2017 [Report]

Posted by on Sep 20, 2017 in PPC News
Twitter CPMs Increase 27% In 2017 [Report]

We analyzed over 3.5 billion Twitter ad impressions from January to June 2017. Based on our data, we saw CPMs increase from $5.30 to $6.72 during the first six months of 2017, while the average CPC increased from $0.52 to $0.80. Twitter’s CPM increased by 27% since January 2017. The average CPC on Twitter increased […]

[PPC Show] PPC Automation and The Great Attribution Myth

Posted by on Sep 19, 2017 in The PPC Show [Podcast]
[PPC Show] PPC Automation and The Great Attribution Myth

This week on The PPC Show, Julie Friedman Bacchini, President at Neptune Moon, shares her dinosaur perspective on the future of PPC automation in paid search and the great attribution myth. You can connect with her on Twitter. Julie’s been in marketing for over 18 years so tune in to hear: How advertisers can take baby steps into paid search automation […]

LinkedIn CPCs Increase by 15% in Q2 [Report]

Posted by on Sep 19, 2017 in PPC News
LinkedIn CPCs Increase by 15% in Q2 [Report]

We analyzed over 4.3 billion LinkedIn ad impressions from January to June 2017 from AdStage customers. Based on our data, we saw CPMs increase from $7.29 to $8.39 during the first six months of 2017, while the average CPC increased from $6.03 to $6.50. LinkedIn Ads CPM increased by 15% since January 2017. The average […]

Facebook CPMs Increase 171% In 2017 [Report]

Posted by on Sep 18, 2017 in PPC News
Facebook CPMs Increase 171% In 2017 [Report]

Over the last year, we’ve analyzed over 8.8 billion Facebook ad impressions. We found that during the first six months, the average CPM increased from $4.12 to $11.17, and the average CPC increased from $0.42 to $0.99. Key Takeaways The average CPM on Facebook ads has increased by 171% since January 2017 The average CPC […]