[PPCShow] Breaking Down the B2B Funnel with Garrett Mehrguth

Posted by on Aug 22, 2017 in The PPC Show [Podcast]
[PPCShow] Breaking Down the B2B Funnel with Garrett Mehrguth

This week on The PPC Show we’re joined by Garrett Mehrguth, CEO of Directive Consulting, to break down the B2B marketing funnel. You can follow him on Twitter. My top three takeaways from this show: Everyone says they value top of funnel, but lie in the way they allocate budget. The importance of valuing and tracking […]

[PODCAST] Data-Drive Design with Oli Gardner of Unbounce

Posted by on Aug 14, 2017 in The PPC Show [Podcast]
[PODCAST] Data-Drive Design with Oli Gardner of Unbounce

This week on The PPC Show we’re joined by Oil Gardner, Co-founder of Unbounce to discuss data-drive design. Follow him on Twitter. And don’t forget to register for PPC WEEK sponsored by Unbounce! Fun fact: Oli has seen more landing pages than anyone on the planet, and part of that painstaking and often nosebleed-inducing exercise is […]

[The PPC Show] This Week In Ad Tech Headlines for Aug 7-11th

Posted by on Aug 11, 2017 in The PPC Show [Podcast]
[The PPC Show] This Week In Ad Tech Headlines for Aug 7-11th

This week on The PPC Show, Paul and JD break down the top news and trends in ad tech and digital marketing.     Episode Shownotes ADWORDS More informative sitelinks, callouts and snippets “Updates like expanded text ads have already helped to make mobile ads more useful and informative, and we’re continuing to build on those principles with extensions. […]

[PODCAST] Demystifying Power BI with John Lee of Bing Ads

Posted by on Aug 8, 2017 in The PPC Show [Podcast]
[PODCAST] Demystifying Power BI with John Lee of Bing Ads

This week on The PPC Show we’re joined by John Lee, Senior Manager Client Training and Development – Bing Ads to demystify Power BI. This episode is just a teaser to his session next week at PPC Week hosted by Unbounce. You can follow John on Twitter and connect with him on LinkedIn. My top 3 […]

[PODCAST] Susan Wenograd, Facebook Audits and Lookalike Audiences

Posted by on Aug 1, 2017 in The PPC Show [Podcast]
[PODCAST] Susan Wenograd, Facebook Audits and Lookalike Audiences

On episode #53 of the The PPC Show, we’re joined by Susan Wenograd, Partner at Fivemill, to talk all things Facebook ads. Connect with Susan on Twitter @SusanEDub Top 3 Takeaways  Her career path as a people manager vs individual contributor and which one she likes best She’ll reveal some of her Facebook auditing techniques and […]

[The PPC Show] This Week In Ad Tech Headlines for July 24-28th

Posted by on Jul 28, 2017 in The PPC Show [Podcast]
[The PPC Show] This Week In Ad Tech Headlines for July 24-28th

This week on The PPC Show, Paul and JD break down the top news and trends in ad tech and digital marketing. In this episode we break down: 1) Facebook Q2 2017 Numbers – Users Up Again 2) Twitter’s user growth goes nowhere and the stock is collapsing 3) New Features to the Instagram Platform API 4) […]

21 Google Sheets Add-Ons That Will Make You A Better Marketer

Posted by on Jul 24, 2017 in Reporting
21 Google Sheets Add-Ons That Will Make You A Better Marketer

Google Sheets have quickly become a valuable tool for marketers. And with the addition of Google Sheets add-ons are one the most powerful automation tools marketers have at their disposal. Personally, I’m a huge fan of Google Sheets. I still love Excel’s workflow and power. However, with the right add-ons, I can automatically conduct keyword […]

[The PPC Show] This Week In Ad Tech Headlines for July 17-21st

Posted by on Jul 21, 2017 in The PPC Show [Podcast]
[The PPC Show] This Week In Ad Tech Headlines for July 17-21st

This week on The PPC Show, Mike and JD break down the top news and trends in ad tech and digital marketing. In this episode we breakdown LinkedIn Adds New Data Tools, Google Analytics natural language processing, PPC Week, Amazon Spark, Snap Inc. Launches ‘Snap Publisher’ Ad Creation Tool, Publishers buying tons of Facebook traffic, and Facebook’s New Report on Video Consumption […]

[PODCAST] Gil Hong, When It Comes To Shopping Ads, How Well Do You Know Your Products?

Posted by on Jul 19, 2017 in The PPC Show [Podcast]
[PODCAST] Gil Hong, When It Comes To Shopping Ads, How Well Do You Know Your Products?

On episode #52 of the The PPC Show, we’re joined by Gil Hong, PPC Account Manager at Seer Interactive to discuss shopping ads and how well do you know the products you’re marketing. Top 3 Takeaways Remember the hidden costs of your product sales (shipping, promotions, returns/restocking costs). Custom Labels add additional context to the feed […]

[The PPC Show] This Week In Ad Tech Headlines for July 10-14th

Posted by on Jul 14, 2017 in The PPC Show [Podcast]
[The PPC Show] This Week In Ad Tech Headlines for July 10-14th

This week on The PPC Show, Paul and JD break down the top news and trends in ad tech and digital marketing. In this episode we breakdown YouTube remarketing lists, AdWords new UI, Verizon’s Oath Breaks 1st Campaign Post-AOL/Yahoo, Pandora Is Teaming With Foursquare to Show Its Advertisers Whether Their Campaigns Drive Offline Sales, Messenger Ads […]