Top 2018 Facebook Ads Predictions from the Experts

Posted by on Dec 13, 2017 in PPC News, Social
Top 2018 Facebook Ads Predictions from the Experts

Can we agree that we’re spending more time on our phones? We can’t get enough of these pocket-sized computers. The average American spends more than two hours a day on their mobile device, with 50% of their app time in their most-used app, and almost 80% in their top three apps, according to comScore. And […]

How to Use Facebook’s Campaign Budget Optimization Tool [Podcast]

Posted by on Dec 12, 2017 in The PPC Show [Podcast]
How to Use Facebook’s Campaign Budget Optimization Tool [Podcast]

Welcome to episode #67 of the PPC Show, where we interview the best and brightest in paid search and paid social advertising. This week I’m joined by Nash Haywood, Senior Paid Media Manager at Element Three. In this episode, Nash outlines some tips for setting up campaigns with Facebook’s budget optimization tool and how you […]

[PPC Podcast] The Week In Ad Tech Headlines Dec 4th – Dec 8th

Posted by on Dec 8, 2017 in The PPC Show [Podcast]
[PPC Podcast] The Week In Ad Tech Headlines Dec 4th – Dec 8th

This week on The PPC Show, Paul Wicker and JD Prater break down the top seven headlines in ad tech and digital advertising for the week of Dec 4 – Dec 8th. Tune in as they cover the latest on Facebook targeting, AdWords life events, Pinterest Chatbot and Messenger integration, and Google Sheets AI. SHOW […]

Expanded Text Ads: The Latest Research & Optimization Tips [Podcast]

Posted by on Dec 5, 2017 in The PPC Show [Podcast]
Expanded Text Ads: The Latest Research & Optimization Tips [Podcast]

Welcome to the #66 episode of the PPC Show, where we interview the best and brightest in paid search and social media advertising. This week I’m joined by Mark Irvine, Senior Data Scientist at Wordstream. In this episode, discover what Mark and his team learned after a full year of testing Google’s new expanded text […]

How to Build Advanced Google Analytics Audiences [Podcast]

Posted by on Nov 28, 2017 in The PPC Show [Podcast]
How to Build Advanced Google Analytics Audiences [Podcast]

Welcome back to another episode of the PPC Show, where we interview the best and brightest in paid search and social media advertising. This week I’m joined by Sayf Sharif, Director of Analytics at Seer Interactive. I attended his session at Hero Conf London and left with my mind blown. So I asked him to […]

[PPC Podcast] This Week in Ad Tech Headlines for Nov 13 – Nov 17th

Posted by on Nov 17, 2017 in The PPC Show [Podcast]
[PPC Podcast] This Week in Ad Tech Headlines for Nov 13 – Nov 17th

This week on The PPC Show, Paul Wicker and JD Prater break down the top eight headlines in ad tech and digital advertising for the week of Nov 13 – Nov 17th.Tune in as they cover the latest on Facebook Stories for Groups and Events, LinkedIn Lead Gen Forms in Sponsored InMail, and the latest […]

How Much Do Facebook Messenger Ads Cost?

Posted by on Nov 14, 2017 in PPC News
How Much Do Facebook Messenger Ads Cost?

Facebook announced on their Q3’17 earnings call that “more than 20 million businesses are communicating with customers through Messenger.” And TechCrunch reported back in September that Messenger surpassed 1.3 billion users. As Facebook looks to deal with max ad load, they finally started to ratchet up monetization efforts on Messenger by introducing different ad types. In […]

Instagram Ad Cost for 2017 [Benchmark Report]

Posted by on Nov 7, 2017 in Social
Instagram Ad Cost for 2017 [Benchmark Report]

Instagram Ads have come along way since they first started to test ads in user feeds in late 2013. They now have over five different ad types for advertisers to choose from. One reason for Instagram’s rapid adoption among advertisers is the pipeline of 6 million active advertisers on Facebook. As Facebook’s News Feed faces maximum ad […]

[The PPC Show] This Week in Ad Tech Headlines for October 30th-Nov 3rd

Posted by on Nov 3, 2017 in The PPC Show [Podcast]
[The PPC Show] This Week in Ad Tech Headlines for October 30th-Nov 3rd

This week on The PPC Show, Paul Wicker and JD Prater break down the top eight headlines in ad tech and digital advertising for the week of October 30-Nov 3rd. Tune in as they cover the latest on Facebook’s “Q3 earnings, Snap Pixel, Facebook creative options for travel, and more. Show Notes Facebook Beats Earnings […]

[PPC Show] How I Got 14,000 Customers Using the Google Display Network

Posted by on Oct 24, 2017 in The PPC Show [Podcast]
[PPC Show] How I Got 14,000 Customers Using the Google Display Network

This week on The PPC Show podcast, JD is joined by Justin Brooke, Founder of AdSkills, to discuss his tactics for scaling Google Display Network campaigns that eventually got 14,000 customers. Tune in to the podcast as we dive into: Justin’s story of how got started out as intern running ads back in 2007 His 5X3 method […]