Trusting the Facebook Algorithm To Deliver Results

Trusting the Facebook Algorithm To Deliver Results

Welcome to episode #84 of The PPC Show. This is the second half of our interview with Merry Morud, Associate Creative Director at Aimclear, to discuss the recent Facebook changes in light of Cambridge Analytica and the impact advertisers can expect and get ready for. This is part two of our conversation. Stay tuned as we […]

Recent Facebook Changes and The Impact on Advertisers

Recent Facebook Changes and The Impact on Advertisers

Welcome to episode #83 of The PPC Show, where we interview the best and brightest in paid marketing. Over the next two weeks we’ll be joined by Merry Morud, Associate Creative Director at Aimclear, to discuss the recent FB changes in light of Cambridge Analytica and Zuckerberg testifying in front of congress. Then we’ll tackle the […]

The Martech Evolution for Digital Advertising Agencies

The Martech Evolution for Digital Advertising Agencies

Welcome to episode #82 of The PPC Show, where we interview the best and brightest in paid marketing. This week we’re joined by Lance Loveday and Amanda Evans from Closed Loop agency. We’re going to be discussing the Evolution of the Digital Advertising Agency as it relates to the shift within the martech landscape and how […]

The Explosive Growth of AdWords Shopping Campaigns

The Explosive Growth of AdWords Shopping Campaigns

Welcome to episode #81 of The PPC Show, where we interview the best and brightest in paid marketing. This week we’re joined by Nate Velazquez, PPC Account Manager at Seer Interactive, to talk about how to take advantage of the explosive growth of AdWords Shopping Campaigns. Did you know that Shopping campaign spend increased 40% […]

Unlocking PPC Revenue Growth with CRMs

Unlocking PPC Revenue Growth with CRMs

Welcome to episode #80 of The PPC Show, where we interview the best and brightest in paid marketing. This week we’re joined by Heather Cooan, Founder and Principal Growth Strategist at HDC Digital. Heather is laser focused on revenue growth for clients and one way she accomplishes this with CRMs. If your B2B PPC campaigns are […]

Pinterest Ads Playbook for Social Marketers [Podcast]

Pinterest Ads Playbook for Social Marketers [Podcast]

Welcome to episode #79 of The PPC Show, where we interview the best and brightest in paid marketing. This week we’re joined by Vernon Johnson, Social Account Manager at 3Q Digital. Search is all about intent-based people searching for specific products, and social is a little bit more about that discovery side, Pinterest has this […]

The Big YouTube Problem [Podcast]

The Big YouTube Problem [Podcast]

Welcome to episode #78 of The PPC Show, where we interview the best and brightest in paid marketing. This week we’re joined by John Belcher, Teacher at AdSkills. Some advertisers getting maxed out and priced out on Facebook and are trying to scale your efforts to YouTube. But they are severely disappointed with performance after […]

The Price of AdWords Branded Traffic Increased & How to Combat It [PODCAST]

The Price of AdWords Branded Traffic Increased & How to Combat It [PODCAST]

Welcome to episode #77 of The PPC Show, where we interview the best and brightest in paid marketing. This week we’re joined by Andy Taylor, Associate Director of Research at Merkle. Brands may be at Google’s mercy when it comes to the price of branded traffic, but Andy outlines steps they can take to reduce their […]

This Week In Ad Tech Headlines Mar 5-9th [Podcast]

This Week In Ad Tech Headlines Mar 5-9th [Podcast]

This week on The PPC Show, Paul Wicker and JD Prater break down the top six headlines in ad tech and digital advertising for the week of Mar 5-9th. Tune in as they cover the latest on Facebook Travel Ads, Radio Ads Returns $12 In Purchase Activity, Twitter Tests Integration With Outside Buying Platforms, Quora’s Ad […]

What is ROI and How to Calculate it [Podcast]

What is ROI and How to Calculate it [Podcast]

Welcome to episode #76 of The PPC Show, where we interview the best and brightest in paid marketing. This week we’re joined by Andrew Breen, the President at Outshine. In this episode, Andrew discusses what ROI means, how to calculate it, and how to focus your time on the tasks that impact revenue. Stay tuned […]