Jennifer Thomé

Jennifer Thomé

Recent Posts

Facebook Ads

ROAS vs ROI: How to Choose the Right Facebook Performance Metrics

Over the past ten years, Facebook advertising has evolved from simple banner ads and listings to become a highly complex tool to target distinct...

Digital Marketing

Closing the Loop on Retail Marketing ROI

Despite glum predictions, US retailers saw steady growth in 2017 and finished with a record-breaking $598 billion holiday season, proving once and...

Google Ads

Google Shopping Ads: 9 Quick Tips You Need to Win

Google Showcase Ads display results for commercial searches above AdWords ads, creating a unique opportunity to get your product into your...

Digital Marketing

5 Steps to Optimize Dayparting

Dayparting is a must for anyone running online ads, and optimizing it is an effective way to both decrease your spend and increase ROI. Below is a...