Google Shopping Ads: 9 Quick Tips You Need to Win

Google Shopping Ads: 9 Quick Tips You Need to Win

Google Showcase Ads display results for commercial searches above AdWords ads, creating a unique opportunity to get your product into your customer’s shopping cart. Intrigued? Here’s the lowdown on how to build and optimize Showcase Ads. What are Google Showcase Ads and how do they work? A Google Showcase Ad (GSA) is a shopping ad […]

5 Steps to Optimize Dayparting

5 Steps to Optimize Dayparting

Dayparting is a must for anyone running online ads, and optimizing it is an effective way to both decrease your spend and increase ROI. Below is a list of five steps that can help you optimize your campaigns. While the concepts of automating your PPC campaigns may be simple, the implementation may seem more like […]