ROI vs. ROAS: How to Choose the Right Performance Metrics for Facebook

ROI vs. ROAS: How to Choose the Right Performance Metrics for Facebook

Over the past ten years, Facebook advertising has evolved from simple banner ads and listings to become a highly complex tool to target distinct demographics. Yet despite being one of the most common marketing tools out there, many marketers still misuse and miscalculate ROI and ROAS for Facebook ads, or have questions about the difference between […]

Closing the Loop on Retail Marketing ROI

Closing the Loop on Retail Marketing ROI

Despite glum predictions, US retailers saw steady growth in 2017 and finished with a record-breaking $598 billion holiday season, proving once and for all that retail is not dead. Even e-Commerce colossus Amazon is making concerted moves into retail. In spite of its growth, tracking and proving retail marketing ROI can pose a challenge for […]

Google Shopping Ads: 9 Quick Tips You Need to Win

Google Shopping Ads: 9 Quick Tips You Need to Win

Google Showcase Ads display results for commercial searches above AdWords ads, creating a unique opportunity to get your product into your customer’s shopping cart. Intrigued? Here’s the lowdown on how to build and optimize Showcase Ads. What are Google Showcase Ads and how do they work? A Google Showcase Ad (GSA) is a shopping ad […]

5 Steps to Optimize Dayparting

5 Steps to Optimize Dayparting

Dayparting is a must for anyone running online ads, and optimizing it is an effective way to both decrease your spend and increase ROI. Below is a list of five steps that can help you optimize your campaigns. While the concepts of automating your PPC campaigns may be simple, the implementation may seem more like […]