Leading PPC Blog and PPC Podcast

Josh Rodriguez

Recent Posts

Guide - How to Map Google Analytics Goals to Your Paid Ads Using Google Sheets

Here is the ask from your manager - they want to know how much Facebook ad spend led to those conversions you reported from Google Analytics goals. In other words, how much did ...

Twitter Ads, Benchmark Reports

Twitter Ads CPM, CPC, & CTR Benchmarks for Q1 2018

Josh Rodriguez 4 minute read

For Q1 2018, we’ve analyzed over 300 million Twitter ad impressions and more than 8 million clicks. Compared to Q4 ’17, we found the median CPM for Twitter placement ads ...

Facebook Ads, Benchmark Reports

Facebook Ads CPM, CPC, & CTR Benchmarks for Q1 2018

Josh Rodriguez 8 minute read

For Q1 2018, we’ve analyzed over 3 billion Facebook ad impressions and more than 80 million clicks across 3,000+ unique accounts. Compared to Q4 ’17, we found the median CPM ...

LinkedIn Ads, Benchmark Reports

How Much Do LinkedIn Ads Cost? [Q1 2018 Report]

Josh Rodriguez 6 minute read

In the first quarter of 2018, we analyzed over 2.5 billion LinkedIn ad impressions and over 3.4 million clicks from AdStage customers. Based on our data, we saw year-over-year ...

Facebook Ads

How to Take Advantage of Facebook Campaign Planner

Josh Rodriguez 3 minute read

Facebook Campaign Planner Now Available in Business Manager for Facebook and Instagram The latest addition to Business Manager is the Facebook Campaign Planner "a standalone ...

Digital Marketing

Is It Time to Invest in Snap Ads?

Josh Rodriguez 1 minute read

With more than 150 million daily users as of July 2016, Snap Inc. is a shaping up to become a formidable competitor for a slice of your ad budget. Snap Ads officially opened ...

Facebook Ads

Everything You Need to Know: Facebook Engagement Custom Audiences

Josh Rodriguez 5 minute read

Facebook recently released another enhancement to Custom Audience targeting, Engagement Custom Audiences. The Facebook Engagement Custom Audiences offers a new way to refine ...

Google Ads

New AdWords Cross-Device Reports: 3 Things You Need to Know

Josh Rodriguez 4 minute read

How to Boost ROI with New AdWords Cross-Device Attribution Reports Over the past decade, the rise of mobile usage has made it extremely difficult to track customers as they ...

This Week in Ad News

Twitter Ad Awards, The New Search Placement You Can't Ignore, and More...

Josh Rodriguez 3 minute read

Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and trends from the world of ...

This Week in Ad News, Google Analytics

Verizon to Take on Google in Search, Strategic Campaign Tracking, and more...

Josh Rodriguez 3 minute read

Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and trends from the world of ...

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Josh Rodriguez

Recent Posts

Guide - How to Map Google Analytics Goals to Your Paid Ads Using Google Sheets

Twitter Ads CPM, CPC, & CTR Benchmarks for Q1 2018

Facebook Ads CPM, CPC, & CTR Benchmarks for Q1 2018

How Much Do LinkedIn Ads Cost? [Q1 2018 Report]

How to Take Advantage of Facebook Campaign Planner

Is It Time to Invest in Snap Ads?

Everything You Need to Know: Facebook Engagement Custom Audiences

New AdWords Cross-Device Reports: 3 Things You Need to Know

Twitter Ad Awards, The New Search Placement You Can't Ignore, and More...

Verizon to Take on Google in Search, Strategic Campaign Tracking, and more...

This Week In Ad News

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