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    Josh Rodriguez

    Recent Posts

    Google Analytics

    Guide - How to Map Google Analytics Goals to Your Paid Ads Using Google Sheets

    Here is the ask from your manager - they want to know how much Facebook ad spend led to those conversions you reported from Google Analytics goals. In other words, how much did ...

    Twitter Ads, Benchmark Reports

    Twitter Ads CPM, CPC, & CTR Benchmarks for Q1 2018

    For Q1 2018, we’ve analyzed over 300 million Twitter ad impressions and more than 8 million clicks. Compared to Q4 ’17, we found the median CPM for Twitter placement ads ...

    Facebook Ads, Benchmark Reports

    Facebook Ads CPM, CPC, & CTR Benchmarks for Q1 2018

    For Q1 2018, we’ve analyzed over 3 billion Facebook ad impressions and more than 80 million clicks across 3,000+ unique accounts. Compared to Q4 ’17, we found the median CPM ...

    LinkedIn Ads, Benchmark Reports

    How Much Do LinkedIn Ads Cost? [Q1 2018 Report]

    In the first quarter of 2018, we analyzed over 2.5 billion LinkedIn ad impressions and over 3.4 million clicks from AdStage customers. Based on our data, we saw year-over-year ...

    Facebook Ads

    How to Take Advantage of Facebook Campaign Planner

    Facebook Campaign Planner Now Available in Business Manager for Facebook and Instagram The latest addition to Business Manager is the Facebook Campaign Planner "a standalone ...

    Digital Marketing

    Is It Time to Invest in Snap Ads?

    With more than 150 million daily users as of July 2016, Snap Inc. is a shaping up to become a formidable competitor for a slice of your ad budget. Snap Ads officially opened ...

    Facebook Ads

    Everything You Need to Know: Facebook Engagement Custom Audiences

      Facebook recently released another enhancement to Custom Audience targeting, Engagement Custom Audiences. The Facebook Engagement Custom Audiences offers a new way to refine ...

    Google Ads

    New AdWords Cross-Device Reports: 3 Things You Need to Know

    How to Boost ROI with New AdWords Cross-Device Attribution Reports Over the past decade, the rise of mobile usage has made it extremely difficult to track customers as they ...

    This Week in Ad News

    Twitter Ad Awards, The New Search Placement You Can't Ignore, and More...

    Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and trends from the world of ...

    This Week in Ad News, Google Analytics

    Verizon to Take on Google in Search, Strategic Campaign Tracking, and more...

    Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and trends from the world of ...