Facebook Ads CPM, CPC, & CTR Benchmarks for Q1 2018

Facebook Ads CPM, CPC, & CTR Benchmarks for Q1 2018

For Q1 2018, we’ve analyzed over 3 billion Facebook ad impressions and more than 80 million clicks across 3,000+ unique accounts. Compared to Q4 ’17, we found the median CPM for Facebook placement ads decreased by 12.5%, the median CPC for Facebook ads decreased by 12.7%, and the median CTR for Facebook ads decreased by […]

How Much Do LinkedIn Ads Cost? [Q1 2018 AdStage Report]

How Much Do LinkedIn Ads Cost? [Q1 2018 AdStage Report]

In the first quarter of 2018, we analyzed over 2.5 billion LinkedIn ad impressions and over 3.4 million clicks from AdStage customers. Based on our data, we saw year-over-year CPMs increase 29%, while year-over-year CPCs decreased 12%. Q1 2018 LinkedIn advertising performance We observed the following median results among marketers using AdStage products: LinkedIn CPM: […]

How to Take Advantage of Facebook Campaign Planner

How to Take Advantage of Facebook Campaign Planner

Facebook Campaign Planner Now Available in Business Manager for Facebook and Instagram The latest addition to Business Manager is the Facebook Campaign Planner “a standalone tool for media planners to draft, compare, and share media plans using reach and frequency buying across Facebook and Instagram.” Brands and advertisers can now plan out campaign budgets and schedules to predict […]

Is It Time to Invest in Snap Ads?

Is It Time to Invest in Snap Ads?

With more than 150 million daily users as of July 2016, Snap Inc. is a shaping up to become a formidable competitor for a slice of your ad budget. Snap Ads officially opened their programmatic ads API, announcing features like A/B testing and email matching. Is now the right time to start allocating a portion […]

Everything You Need to Know: Facebook Engagement Custom Audiences

Everything You Need to Know: Facebook Engagement Custom Audiences

Facebook Custom Audiences for Engagement Facebook recently released another enhancement to Custom Audience targeting, Engagement Custom Audiences. The Facebook Engagement Custom Audiences offers a new way to refine your audience targeting and reach the people who show an interest in your brand. The main difference between Engagement Custom Audiences and Website Custom Audiences is where data is gathered.  […]

Have You Checked Out New Twitter Promoted #Stickers?

Have You Checked Out New Twitter Promoted #Stickers?

Social Media Giant’s Newest Ad Product: Twitter Promoted #Stickers It’s no secret Twitter is fighting for its life in the social media space. As apps like Facebook, Instagram, and Snapchat experience unprecedented growth, Twitter, on the contrary, has been faced with stagnant or, in some markets, declining active users. In an attempt to win more market share, […]

New AdWords Cross-Device Reports: 3 Things You Need to Know

New AdWords Cross-Device Reports: 3 Things You Need to Know

How to Boost ROI with New AdWords Cross-Device Attribution Reports Over the past decade, the rise of mobile usage has made it extremely difficult to track customers as they switch from one device to another. Even more challenging for today’s digital marketer is analyzing which channels are producing the highest results and how to attribute value to […]

Twitter Ad Awards, The New Search Placement You Can’t Ignore, and More…

Twitter Ad Awards, The New Search Placement You Can’t Ignore, and More…

 FOR THE WEEK OF August 2nd, 2016 What’s New With AdStage in August  Learn about our new product & feature releases! The launch of AdStage Report [beta], Account-wide Alerts, and more… Learn More IN THE NEWS Twitter Will Hand out Awards to Spark Advertiser Interest, Investment The first-ever Twitter Awards will showcase the service’s best ads of the […]

Verizon to Take on Google in Search, Strategic Campaign Tracking, and more…

Verizon to Take on Google in Search, Strategic Campaign Tracking, and more…

 FOR THE WEEK OF July 26, 2016 Introducing AdStage Report AdStage launches its new product called Report, which lets advertisers and agencies create custom visual reports in multiple formats such as PDF, CSV, and web using data from Google AdWords, Google Analytics, Bing Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, and more… Learn More IN THE NEWS After […]

Google is testing new format for Sitelinks, and more…

Google is testing new format for Sitelinks, and more…

 FOR THE WEEK OF July 19, 2016 #PPCPodcast: The Future of MarTech with Scott Brinker Since the dawn of time there’s been a common misconception about marketing and software technology. Most people consider marketing and software tech two separate functions, much like right brain (creative) vs. left brain (analytical) thinking.  But, technology is rapidly iterating upon itself as […]