How to Take Advantage of New Facebook Campaign Planner

Posted by on Oct 11, 2016 in Advertising, Social
How to Take Advantage of New Facebook Campaign Planner

New Facebook Campaign Planner Available in Business Manager for Facebook and Instagram The latest addition to Business Manager is the Facebook Campaign Planner “a standalone tool for media planners to draft, compare, and share media plans using reach and frequency buying across Facebook and Instagram.” Brands and advertisers can now plan out campaign budgets and schedules to predict […]

Is It Time to Invest in Snap Ads?

Posted by on Oct 10, 2016 in Advertising
Is It Time to Invest in Snap Ads?

With more than 150 million daily users as of July 2016, Snap Inc. is a shaping up to become a formidable competitor for a slice of your ad budget. Snap Ads officially opened their programmatic ads API, announcing features like A/B testing and email matching. Is now the right time to start allocating a portion […]

Everything You Need to Know: Facebook Engagement Custom Audiences

Posted by on Oct 4, 2016 in Advertising, Social
Everything You Need to Know: Facebook Engagement Custom Audiences

Facebook Custom Audiences for Engagement Facebook recently released another enhancement to Custom Audience targeting, Engagement Custom Audiences. The Facebook Engagement Custom Audiences offers a new way to refine your audience targeting and reach the people who show an interest in your brand. The main difference between Engagement Custom Audiences and Website Custom Audiences is where data is gathered.  […]

Have You Checked Out New Twitter Promoted #Stickers?

Posted by on Sep 15, 2016 in Advertising, Social
Have You Checked Out New Twitter Promoted #Stickers?

Social Media Giant’s Newest Ad Product: Twitter Promoted #Stickers It’s no secret Twitter is fighting for its life in the social media space. As apps like Facebook, Instagram, and Snapchat experience unprecedented growth, Twitter, on the contrary, has been faced with stagnant or, in some markets, declining active users. In an attempt to win more market share, […]

New AdWords Cross-Device Reports: 3 Things You Need to Know

Posted by on Sep 9, 2016 in Advertising, Reporting, Search
New AdWords Cross-Device Reports: 3 Things You Need to Know

How to Boost ROI with New AdWords Cross-Device Attribution Reports Over the past decade, the rise of mobile usage has made it extremely difficult to track customers as they switch from one device to another. Even more challenging for today’s digital marketer is analyzing which channels are producing the highest results and how to attribute value to […]

Twitter Ad Awards, The New Search Placement You Can’t Ignore, and More…

Posted by on Aug 2, 2016 in Advertising, Social
Twitter Ad Awards, The New Search Placement You Can’t Ignore, and More…

 FOR THE WEEK OF August 2nd, 2016 What’s New With AdStage in August  Learn about our new product & feature releases! The launch of AdStage Report [beta], Account-wide Alerts, and more… Learn More IN THE NEWS Twitter Will Hand out Awards to Spark Advertiser Interest, Investment The first-ever Twitter Awards will showcase the service’s best ads of the […]

Verizon to Take on Google in Search, Strategic Campaign Tracking, and more…

Posted by on Jul 26, 2016 in Advertising, Search, Social
Verizon to Take on Google in Search, Strategic Campaign Tracking, and more…

 FOR THE WEEK OF July 26, 2016 Introducing AdStage Report AdStage launches its new product called Report, which lets advertisers and agencies create custom visual reports in multiple formats such as PDF, CSV, and web using data from Google AdWords, Google Analytics, Bing Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, and more… Learn More IN THE NEWS After […]

Google is testing new format for Sitelinks, and more…

Posted by on Jul 19, 2016 in Advertising, Search, Social
Google is testing new format for Sitelinks, and more…

 FOR THE WEEK OF July 19, 2016 #PPCPodcast: The Future of MarTech with Scott Brinker Since the dawn of time there’s been a common misconception about marketing and software technology. Most people consider marketing and software tech two separate functions, much like right brain (creative) vs. left brain (analytical) thinking.  But, technology is rapidly iterating upon itself as […]

Bing Ads Keyword Planner Updated, 3 Types of Remarketing You Should Try, and More…

Posted by on Jul 12, 2016 in Advertising, Search, Social
Bing Ads Keyword Planner Updated, 3 Types of Remarketing You Should Try, and More…

 FOR THE WEEK OF July 12, 2016 #PPCPodcast: The Future of MarTech with Scott Brinker Since the dawn of time there’s been a common misconception about marketing and software technology. Most people consider marketing and software tech two separate functions, much like right brain (creative) vs. left brain (analytical) thinking.  But, technology is rapidly iterating upon itself as […]

Google Testing Shopping Ad Rankings, and More Ad Tech News….

Posted by on Jun 21, 2016 in Advertising, Search, Social
Google Testing Shopping Ad Rankings, and More Ad Tech News….

FOR THE WEEK OF June 21, 2016 Get Started with $250 in Free LinkedIn Ad Credit! Not Running LinkedIn Advertising Campaigns? Why You’re Missing Out on a Huge Opportunity. How to Generate Quality Leads with LinkedIn Sponsored Content. As a marketer, you’re likely already advertising on a few major social channels like Facebook, Instagram, or Twitter. How do […]