Kent Pearce

Kent Pearce

Recent Posts

Google Ads

Counting Down to Sales in AdWords Ads Just Got Easier

Last week, I wrote about how to use scripts to make meaningful optimizations. One of the optimizations I listed was the sales countdown script. In...

Google Ads

How To Optimize Your Campaigns with AdWords Scripts

There are many techniques that marketers use to optimize their AdWords accounts. Some choose a very manual approach using AdWords Editor to make...

Twitter Ads

The Do’s & Don’ts of Twitter Ads

Let’s face it, Twitter advertising can be scary….scary enough that a lot advertisers try to avoid it all together. Well rest assured, like any...

Google Ads

How to Improve Your Targeting with Google's New Custom Affinity Audiences

Last week, Google announced that Custom Affinity Audiences is available for everyone on the Google Display Network. Google’s Custom Affinity...

Digital Marketing

How To Maximize Your PPC Budget

 

Google Ads

AdSense For Shopping: How To Organize Your Shopping Campaigns To Compete

Google just announced its expansion of Product Listing Ads into AdSense for shopping, allowing shopping ads to run next to content on retail...

Google Ads

How to Reach the Right Customers with AdWords

New customers, past customers and your competitor's customers. Each of these customer types could be eligible to see your ads, but each of them...