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    Meg Prater

    Recent Posts

    Digital Marketing

    What Does the 2017 State of Digital Marketing Have in Common with the Doors of a Billionaire?

    … they’re both all about being mobile. That’s what Marin Software found (more or less) when they surveyed 500 digital marketing managers from the world’s top agencies and ...

    What’s Sexier Than Machine Learning? Not Much, My Friends …

    Machine Learning Marketing Report Machine learning. Is there anything marketers are more excited about right now? While machine learning marketing applications are still a ...

    Facebook Ads

    5 Facebook Ad Copy Tips That Go Beyond the Better Headline

    You’ve been here before. You’ve seen these lists. You’ve heard their promises of more conversions, more engagement, more . Yet here you are again. I’d like to ...

    Facebook Ads, Google Ads

    5 Reasons to Write Different Ad Copy for Facebook & AdWords

    You adjust copy when you’re running ad testing. You change social media copy based on the platform it’s running on. And I’m guessing you switch up the copy for various customer ...

    The PPC Show

    When to Say No to Testing with 3Q’s Caitlin Halpert

    Are your clients complaining about their ads appearing on Breitbart or other controversial websites? Are you wondering when to say no to testing (or if that's even OK)? This ...

    The PPC Show, Pinterest Ads

    23 Demand Gen and PPC Podcasts That Will Make You a Better Marketer

    One thing most of us don’t have enough of? Time. Something we probably all have too much of? A commute. In fact, recent Census data shows that about 143 million Americans ...