Leading PPC Blog and PPC Podcast

Meg Prater

Recent Posts

What Does the 2017 State of Digital Marketing Have in Common with the Doors of a Billionaire?

… they’re both all about being mobile. That’s what Marin Software found (more or less) when they surveyed 500 digital marketing managers from the world’s top agencies and ...

What’s Sexier Than Machine Learning? Not Much, My Friends …

Meg Prater 4 minute read

Machine Learning Marketing Report Machine learning. Is there anything marketers are more excited about right now? While machine learning marketing applications are still a ...

Facebook Ads

5 Facebook Ad Copy Tips That Go Beyond the Better Headline

Meg Prater 5 minute read

You’ve been here before. You’ve seen these lists. You’ve heard their promises of more conversions, more engagement, more . Yet here you are again. I’d like to ...

Facebook Ads, Google Ads

5 Reasons to Write Different Ad Copy for Facebook & AdWords

Meg Prater 5 minute read

You adjust copy when you’re running ad testing. You change social media copy based on the platform it’s running on. And I’m guessing you switch up the copy for various customer ...

The PPC Show

When to Say No to Testing with 3Q’s Caitlin Halpert

Meg Prater 4 minute read

Are your clients complaining about their ads appearing on Breitbart or other controversial websites? Are you wondering when to say no to testing (or if that's even OK)? This ...

The PPC Show, Pinterest Ads

23 Demand Gen and PPC Podcasts That Will Make You a Better Marketer

Meg Prater 14 minute read

One thing most of us don’t have enough of? Time. Something we probably all have too much of? A commute. In fact, recent Census data shows that about 143 million Americans ...

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