What Does the 2017 State of Digital Marketing Have in Common with the Doors of a Billionaire?

Posted by on Jun 12, 2017 in Advertising, Search, Social
What Does the 2017 State of Digital Marketing Have in Common with the Doors of a Billionaire?

… they’re both all about being mobile. That’s what Marin Software found (more or less) when they surveyed 500 digital marketing managers from the world’s top agencies and brands. In their 2017 State of Digital Advertising report, Marin asked these marketers what trends, opportunities, and challenges they face in 2017. From mobile ad spend to […]

What’s Sexier Than Machine Learning? Not Much, My Friends …

Posted by on Jun 6, 2017 in Advertising, PPC News
What’s Sexier Than Machine Learning? Not Much, My Friends …

Machine Learning Marketing Report Machine learning. Is there anything marketers are more excited about right now? While machine learning marketing applications are still a rarity for businesses outside of the enterprise level, the folks over at Executive Consensus (EC) think that’s going to change in a big way over the next few years. In their […]

5 Facebook Ad Copy Tips That Go Beyond the Better Headline

Posted by on May 25, 2017 in Advertising, Social
5 Facebook Ad Copy Tips That Go Beyond the Better Headline

You’ve been here before. You’ve seen these lists. You’ve heard their promises of more conversions, more engagement, more <insert KPI here>. Yet here you are again. I’d like to think it was my can’t-miss headline, but really, it’s probably because you’re still not seeing the results you’d like from your Facebook ads. Some of that […]

5 Reasons to Write Different Ad Copy for Facebook & AdWords

Posted by on May 15, 2017 in Search, Social
5 Reasons to Write Different Ad Copy for Facebook & AdWords

You adjust copy when you’re running ad testing. You change social media copy based on the platform it’s running on. And I’m guessing you switch up the copy for various customer profiles when you’re running a new nurture campaign. But are you writing different ad copy for AdWords and Facebook? The goals of each platform […]

When to Say No to Testing with 3Q’s Caitlin Halpert

Posted by on May 2, 2017 in The PPC Show [Podcast]
When to Say No to Testing with 3Q’s Caitlin Halpert

Are your clients complaining about their ads appearing on Breitbart or other controversial websites? Are you wondering when to say no to testing (or if that’s even OK)? This episode of The PPC Show with Caitlin Halpert is here to help. Caitlin is Sr. Director, Client Services at 3Q Digital. She’s a search person at heart […]

23 Demand Gen Podcasts That Will Make You a Better Marketer

Posted by on Apr 17, 2017 in Search, Social
23 Demand Gen Podcasts That Will Make You a Better Marketer

One thing most of us don’t have enough of? Time. Something we probably all have too much of? A commute. In fact, recent Census data shows that about 143 million Americans commute to work each day. That’s about 45% of the population spending an average of 25.4 minutes commuting each way. So what does this […]