Michael McEuen

Michael McEuen

Recent Posts

AdStage Products, Yahoo Gemini

AdStage Now Supports Yahoo Gemini Integration

Under our vision to connect paid marketers to the data they need, we’re excited to announce a new data source integration: Yahoo Gemini. As a newly...

AdStage Products

Introducing the AdStage Google Data Studio Connector

Digital advertisers have a data problem. They sink time into collecting, standardizing, and reporting on performance metrics across different ad...

Digital Marketing

Retargeting Ads: 7 Best Practices to Supercharge Performance

As a marketer, it's troubling to know that only a small percentage of your total visitors will convert from online advertising – especially with...

Digital Marketing

How to Build a Cross-Network Advertising Strategy

Lead generation campaigns often require multiple touch points before a prospect converts or becomes qualified for sales outreach. Extending your ad’s...

AdStage Products

Introducing the Latest Version of AdStage Report

We're excited to reveal Report V2—an incredibly flexible way to visualize and analyze your paid search, paid social, web analytics, and sales funnel...

Digital Marketing

5 Women Who Inspired Me to Be a Better PPC Marketer

The PPC industry, later expanded to Paid Media, is less than two decades old; while one of the oldest digital mediums—the web banner ad—was launched...

AdStage Products

Introducing AskAdStage: Slack App for PPC Reporting

With our core mission to “connect marketers to the data they need to analyze, automate, and report on their digital ad campaigns”, many of our latest...

LinkedIn Ads

Recruit Top Talent Using LinkedIn Ads

A study published in the National Bureau of Economic Research found that adding a star scientist to a biology team, lifted the productivity of the...

Google Analytics

Conversion Rate Optimization: How to Turn Luck into a Repeatable Process

Conversion Rate Optimization Process One of my favorite aspects of running digital advertising campaigns are the virtually unlimited options of...