Michael McEuen

    Recent Posts

    Digital Marketing

    Join Our Upcoming Webinar! "Secrets To Setting Up Your Social Attribution for Success"

    Secrets To Setting Up Your Social Attribution for Success Join us for a webinar with Hanapin Marketing this Thursday, May 26, 2016!

    The PPC Show

    PPC Tactics for B2B with Melissa Mackey

    When it comes to understanding which B2B marketing tactics really work, who better to ask than Melissa Mackey? A well-respected industry leader with over a decade of digital ...

    The PPC Show

    Marketing and Sales Alignment with Craig Rosenberg

    I was lucky enough to sneak in some time in with Craig Rosenberg, co-founder and Chief Analyst at TOPO. Craig works with some of the fastest growing B2B companies in the Valley, ...

    Digital Marketing

    Account-Based Marketing: Focus on Pipeline, Not Leads

    The lead generation funnel has failed B2B marketers; it’s terribly inefficient. We’re taught to spend the majority of our focus and budget on top of funnel metrics – optimizing ...

    Digital Marketing

    The PPC Resource Toolkit for 2016 Success

    Running multi-network lead generation campaigns can be a daunting task. You need to nail your audience targeting, continually analyze and iterate, and properly attribute your ...

    Digital Marketing

    Upgrade Your Social Retargeting with Web Audience Segments

    Retargeting using social ads has proved to be a very effective medium. Social streams and feeds provide better engagement opportunities than a standard web banner ad – which is ...

    The PPC Show

    Talking Quality Score with Frederick Vallaeys

    We’ve been honored to have some amazing guests on PPCPodcast this year. What started out as a fledgling idea, slowly swept over the team. The podcast matured from a dorm-level ...

    Facebook Ads

    Shave Cost Per Conversion with Facebook’s Breakout Metrics

    One of the most common questions I hear asked about Facebook Ads is, “how should I setup my ad sets?” At a macro level, the structure of your account should be able to provide ...

    Facebook Ads, Yahoo Gemini, This Week in Ad News, Google Ads, Microsoft Advertising

    Custom Audiences in Yahoo Gemini, Last Minute Tips For Holiday Ad Extensions, & More...

    This Week in Ad Tech: Check out this week's news, how-tos, and trends from the world of online advertising.

    Digital Marketing

    27 of the Best PPC Tools You Have to Use

    There’s nothing quite like the feeling of running an ad campaign that generates gigantic returns. It’s what PPC pros thrive on. But let’s be honest, most of our days are spent ...