Michael McEuen

Michael McEuen

Recent Posts

Digital Marketing

Join Our Upcoming Webinar! "Secrets To Setting Up Your Social Attribution for Success"

Secrets To Setting Up Your Social Attribution for Success Join us for a webinar with Hanapin Marketing this Thursday, May 26, 2016!

The PPC Show

PPC Tactics for B2B with Melissa Mackey

When it comes to understanding which B2B marketing tactics really work, who better to ask than Melissa Mackey? A well-respected industry leader with...

The PPC Show

Marketing and Sales Alignment with Craig Rosenberg

I was lucky enough to sneak in some time in with Craig Rosenberg, co-founder and Chief Analyst at TOPO. Craig works with some of the fastest growing...

Digital Marketing

Account-Based Marketing: Focus on Pipeline, Not Leads

The lead generation funnel has failed B2B marketers; it’s terribly inefficient. We’re taught to spend the majority of our focus and budget on top of...

Digital Marketing

The PPC Resource Toolkit for 2016 Success

Running multi-network lead generation campaigns can be a daunting task. You need to nail your audience targeting, continually analyze and iterate,...

Digital Marketing

Upgrade Your Social Retargeting with Web Audience Segments

Retargeting using social ads has proved to be a very effective medium. Social streams and feeds provide better engagement opportunities than a...

The PPC Show

Talking Quality Score with Frederick Vallaeys

We’ve been honored to have some amazing guests on PPCPodcast this year. What started out as a fledgling idea, slowly swept over the team. The podcast...

Facebook Ads

Shave Cost Per Conversion with Facebook’s Breakout Metrics

One of the most common questions I hear asked about Facebook Ads is, “how should I setup my ad sets?” At a macro level, the structure of your account...

Facebook Ads, Yahoo Gemini, Google Ads, Microsoft Advertising, This Week in Ad News

Custom Audiences in Yahoo Gemini, Last Minute Tips For Holiday Ad Extensions, & More...

This Week in Ad Tech: Check out this week's news, how-tos, and trends from the world of online advertising.

Digital Marketing

27 of the Best PPC Tools You Have to Use

There’s nothing quite like the feeling of running an ad campaign that generates gigantic returns. It’s what PPC pros thrive on. But let’s be honest,...