Michael McEuen

Michael McEuen

Recent Posts

Facebook Ads, Twitter Ads

Rack Up Video Views Using Facebook and Twitter Ads

As additional businesses start to dabble in social media, it’s becoming more elusive to capture audience attention. Enter the rise of native video....

Facebook Ads

Optimizing Facebook Ads for Lead Generation

After crafting your campaign, placing the conversion code and assigning a budget, it’s time to take it live. Cue the fireworks and office cake. Once...

Twitter Ads

How To Use Twitter Ads for Lead Generation

Twitter Ads can be used to produce a steady stream of new leads. Whether you're adding new prospects, warming up contacts, or driving conversions,...

Facebook Ads

Facebook Business Manager: A Comprehensive Guide

Facebook Business Manager Unveiled Anyone who has been part of an agency or large internal organization that managed Facebook Ads in its early years...

Facebook Ads

Facebook Releases Audience Network to Everyone

Facebook recently announced on their Business blog that its new Audience Network is now available to all advertisers. Below, I’ll answer common...

Facebook Ads

When to Use: Sponsored Posts vs. Unpublished Posts

One of the biggest advantages of advertising on Facebook is its strong incorporation of native advertising within the Newsfeed. Native ads appear and...

Facebook Ads, Twitter Ads, Google Ads

Promote Your App with Google, Facebook, and Twitter Ads

The app industry continues to grow substantially, following increased usage of smartphones. Gartner reported in 2013, 102 billion apps were...

Facebook Ads

Learn About Facebook oCPM Bidding

What is Facebook oCPM Bidding oCPM, or Optimized Cost Per Mille, is Facebook's most flexible ad bid type to date. This CPM hybrid, allows an...

Facebook Ads

Use Facebook Ads for Lead Nurture

B2B Marketers often nurture a lead for several days, even months, before the prospect is properly qualified for a sales rep to reach out. Including...

Google Ads

Enhance AdWords Results with Segments

When a marketer logs into an AdWords account, their eyes are fixated on the converted clicks and cost/converted clicks columns. They start...