AdStage Now Supports Yahoo Gemini Integration

Posted by on Oct 12, 2017 in Product Updates
AdStage Now Supports Yahoo Gemini Integration

Under our vision to connect paid marketers to the data they need, we’re excited to announce a new data source integration: Yahoo Gemini. As a newly minted Yahoo Preferred  Partner, AdStage now provides customers the option to connect, analyze, and optimize their Yahoo Gemini ad campaigns at scale within the platform. “Oath is excited to […]

How to Untangle Your B2B Attribution

Posted by on Oct 4, 2017 in Analytics, Reporting
How to Untangle Your B2B Attribution

Whether you’re in an agency role or part of an in-house team, there will inevitably be a time when you’ll be asked: “What’s the business impact of our advertising campaigns?” For many digital marketers, our Pavlov reaction will be to open up the network ads manager or a spreadsheet and point to individual network conversion […]

Introducing the AdStage Google Data Studio Connector

Posted by on Sep 13, 2017 in Press Releases, Product Updates
Introducing the AdStage Google Data Studio Connector

Digital advertisers have a data problem. They sink time into collecting, standardizing, and reporting on performance metrics across different ad networks, web analytics, and CRM systems. It’s been our mission at AdStage to connect paid marketers quickly and easily to the data they need in order to understand holistic campaign performance and take action at […]

How to Supercharge Your Retargeting in 7 Easy Steps

Posted by on Sep 12, 2017 in Advertising, Search
How to Supercharge Your Retargeting in 7 Easy Steps

As a marketer, it’s troubling to know that only a small percentage of your total visitors will convert from online advertising – especially with tight budgets. Retargeting can be one of the most cost-effective forms of advertising to help increase your conversion rates. For those new to Retargeting, below is a diagram of how it […]

How to Build a Cross-Network Advertising Strategy

Posted by on Aug 24, 2017 in Advertising, Social
How to Build a Cross-Network Advertising Strategy

Lead generation campaigns often require multiple touch points before a prospect converts or becomes qualified for sales outreach. Extending your ad’s message across multiple networks is a great tactic to expand your reach, increase conversions, and accelerate sales cycles. However, building a comprehensive cross-network advertising strategy from scratch can seem daunting. Let’s examine six key elements […]

Introducing the Latest Version of AdStage Report

Posted by on Aug 3, 2017 in Product Updates, Reporting
Introducing the Latest Version of AdStage Report

We’re excited to reveal Report V2—an incredibly flexible way to visualize and analyze your paid search, paid social, web analytics, and sales funnel metrics with customizable dashboards and reports. Following our mission to connect marketers to their paid channel data and business metrics to gain insight into their campaign performance easily, we’ve introduced a side pane […]

5 Women Who Inspired Me to Be a Better PPC Marketer

Posted by on Jul 26, 2017 in Advertising
5 Women Who Inspired Me to Be a Better PPC Marketer

The PPC industry, later expanded to Paid Media, is less than two decades old; while one of the oldest digital mediums—the web banner ad—was launched just prior, in 1994. Then the industry’s two largest networks, Google and Facebook, launched their advertising solutions in 2000 and 2004, respectively. It’s the reason why you’ll be hard pressed to […]

Introducing AskAdStage: Slack App for PPC Reporting

Posted by on Jul 19, 2017 in Product Updates, Reporting
Introducing AskAdStage: Slack App for PPC Reporting

With our core mission to “connect marketers to the data they need to analyze, automate, and report on their digital ad campaigns”, many of our latest products have been developed using our Universal Data API. The API allows developers and analysts to query ad performance data from eight major channel sources (Google AdWords, Bing, Facebook, […]

Conversion Rate Optimization: How to Turn Luck into a Repeatable Process

Posted by on Jul 10, 2017 in Advertising
Conversion Rate Optimization: How to Turn Luck into a Repeatable Process

Conversion Rate Optimization Process One of my favorite aspects of running digital advertising campaigns are the virtually unlimited options of testing to increase performance. Headlines, calls-to-action, bids, targeting, personalization…the world is your oyster. It’s easy for marketers to quickly add new variations, but it’s much harder to understand exactly what variables are having a positive […]

How to Talk About PPC Results with Your Boss

Posted by on Jun 28, 2017 in Advertising, Reporting
How to Talk About PPC Results with Your Boss

PPC industry terms and acronyms can seem like a foreign language to those not managing digital media. It’s important to translate how performance metrics impact overall business goals. Slim your reports down to the key metrics that matter, and explain trends in common terms. Report on PPC Metrics in Common Business Terms Clicks From an […]