Introducing the Latest Version of AdStage Report

Posted by on Aug 3, 2017 in Product Updates, Reporting
Introducing the Latest Version of AdStage Report

We’re excited to reveal Report V2—an incredibly flexible way to visualize and analyze your paid search, paid social, web analytics, and sales funnel metrics with customizable dashboards and reports. Following our mission to connect marketers to their paid channel data and business metrics to gain insight into their campaign performance easily, we’ve introduced a side pane […]

5 Women Who Inspired Me to Be a Better PPC Marketer

Posted by on Jul 26, 2017 in Advertising
5 Women Who Inspired Me to Be a Better PPC Marketer

The PPC industry, later expanded to Paid Media, is less than two decades old; while one of the oldest digital mediums—the web banner ad—was launched just prior, in 1994. While the industry’s two largest networks, Google and Facebook, launched their advertising solutions in 2000 and 2004, respectively. It’s the reason why you’ll be hard pressed to […]

Introducing AskAdStage: Report On Your Ad Campaigns in Slack

Posted by on Jul 19, 2017 in Product Updates, Reporting
Introducing AskAdStage: Report On Your Ad Campaigns in Slack

With our core mission to “connect marketers to the data they need to analyze, automate, and report on their digital ad campaigns”, many of our latest products have been developed using our Universal Data API. The API allows developers and analysts to query ad performance data from eight major channel sources (Google AdWords, Bing, Facebook, […]

Conversion Rate Optimization: How to Turn Luck into a Repeatable Process

Posted by on Jul 10, 2017 in Advertising
Conversion Rate Optimization: How to Turn Luck into a Repeatable Process

Conversion Rate Optimization Process One of my favorite aspects of running digital advertising campaigns are the virtually unlimited options of testing to increase performance. Headlines, calls-to-action, bids, targeting, personalization…the world is your oyster. It’s easy for marketers to quickly add new variations, but it’s much harder to understand exactly what variables are having a positive […]

Webinar: The Sweet Spot of True Measurement with LinkedIn

Posted by on May 5, 2017 in PPC News, Social
Webinar: The Sweet Spot of True Measurement with LinkedIn

Live Video Webinar featuring LinkedIn and AdStage: The Sweet Spot of True Measurement It’s not just about measuring your marketing programs, it’s about the conclusions you can draw. An increasing number of marketers are embracing full-funnel marketing. Changes in the buyer’s journey – particularly the fact that prospects may be as much as 90 percent complete […]

How to Expand Your Reach and Drive More Conversions on LinkedIn

Posted by on May 3, 2017 in Advertising, Social
How to Expand Your Reach and Drive More Conversions on LinkedIn

When LinkedIn released Sponsored Updates, later rebranded as Sponsored Content, B2B marketers took notice. Finally, there’s a social network offering that displayed native content ads next to professional oriented content, opposed to baby pictures and fine restaurants plates. With a reach of over 480 million professional members, LinkedIn is not only a great place to […]

When the Ultimate PPC Experts Peer into 2017, What Do They See?

Posted by on Jan 3, 2017 in Advertising, PPC News
When the Ultimate PPC Experts Peer into 2017, What Do They See?

AdStage has had the honor of meeting some incredibly talented and inspiring folks throughout the years, whether through partnerships, The PPC Show, #PPCChat, or at marketing events such as HeroConf. Our conversations with this fantastic community of PPC experts always leave us with a deeper appreciation of the nuances of our field and we wanted to spread that love around as […]

9 Easy Ways to Automate Your LinkedIn Ads for Better Results

Posted by on Oct 19, 2016 in Advertising, Automation, Reporting, Social
9 Easy Ways to Automate Your LinkedIn Ads for Better Results

Why You Should Automate Your LinkedIn Ads The topic of automation in marketing raises a lot of questions, curiosity, and even a degree of apprehensiveness. For good reason — it can seem scary to give up a portion of control over your ad campaign management over to technology. In an ideal world, advertisers would have […]

What’s New with AdStage in October

Posted by on Oct 6, 2016 in Product Updates, Search, Social
What’s New with AdStage in October

September was a big month in AdStage and we’re excited to share all the network specific releases that will help you get the most out of your paid advertising efforts. After collaborating with our customers and network partners, we’ve added a wealth of newly supported features and data types. LinkedIn Conversion Tracking We’re honored to team […]

AdStage Secures $2 Million in Funding From Verizon Ventures to Double Down on Its MarTech Platform

Posted by on Sep 19, 2016 in Press Releases, Search, Social
AdStage Secures $2 Million in Funding From Verizon Ventures to Double Down on Its MarTech Platform

AdStage looks to simplify the complex technology needs of marketers with its centralized platform. SAN FRANCISCO — September 19, 2016 — AdStage Inc., the only cross-channel advertising suite for marketers and agencies who want to create, manage, and optimize search and social campaigns from a single platform, announced it has secured an additional $2 million […]