7 Tips and Tricks to Create Better Twitter Ads

Posted by in Twitter
7 Tips and Tricks to Create Better Twitter Ads

Twitter may not be right for every audience or every campaign, but in the right circumstances, it can be a game changer. Sometimes, it can even beat Facebook. I learned this by accident last year when I was advertising on both platforms to get some surveys completed. Incredibly, Twitter beat out Facebook in cost per […]

7 Simple Google AdWords Tips That Can Double Your ROI

Posted by in AdWords
7 Simple Google AdWords Tips That Can Double Your ROI

Google AdWords has become a better deal for marketers lately. Based on the AdStage data, AdWords CPC decreased 42% in the fourth quarter of 2017, while CPMs decreased 30% QoQ and CTR increased 21%. That’s certainly great news, but it doesn’t mean making your AdWords campaigns profitable has become a cakewalk. Hardly. It’s still expensive and […]

How to Know if Your Marketing Campaign Is Working

Posted by in Analytics, Reporting
How to Know if Your Marketing Campaign Is Working

We’ve all been there. You’re in a meeting with your team and a few senior people. You’re reviewing the results of your latest marketing campaign. You’ve got some analytics data that suggests the results were good, and some data that suggests the results were… mixed. How are you going to call it? Was this campaign […]

How to Measure Social Media Effectiveness

How to Measure Social Media Effectiveness

Ah, the eternal question: Is your social media marketing effective? We’ve come a long way with social media measurement in recent years, but we’ve still got a long way to go. Even in 2018, only 23.3% of CMOs say they can show the impact of social media on their business: So why is this so hard? If […]

How to Set and Track Your Marketing Goals

How to Set and Track Your Marketing Goals

“Begin with the end in mind.” That was good advice back when Stephen Covey wrote The 7 Habits Of Highly Effective People so many years ago. And it’s good advice now. In fact, if you had to write The 7 Habits of Highly Effective Marketers for 2018, “begin with the end in mind” would be a […]

Should You Pay For Social Media?

Posted by in Social
Should You Pay For Social Media?

“Should I pay for social media?” It’s a question we hear a lot. And while there was a time when social media could successfully be done for free, that time is probably over. Still, if you’ve absolutely no budget, you can still get some traction from social media. But any company that really wants to […]