Paul Wicker

Paul Wicker

Recent Posts

Facebook Ads, Benchmark Reports

How Much Do Facebook Ads Cost?

Unfortunately there's no simple answer. Every business is different and the costs of advertising will vary widely. In fact, at one agency I worked...

This Week in Ad News

This Week in Ad News - January 27, 2020

If you are one of the fifty nine thousand marketers that has been getting this newsletter for awhile, first let me say, "thank you!" 🙌 We...

Facebook Ads, The PPC Show, Google Ads, This Week in Ad News

2019 Trends in PPC [PODCAST]

Welcome to this special edition of The PPC Show where JD Prater and I take a break from the regular headlines and discuss 2019 trends and predictions...

Digital Marketing

So You Want to Be a Product Manager?

I go to a fair amount of product meetups here in the San Francisco tech scene. While awkwardly mingling over a bucket of Lagunitas, I often hear the...

LinkedIn Ads

LinkedIn Ad Tests: It’s Time to Actually Run One

Does this scenario sound familiar? You read LinkedIn’s post about testing your Sponsored Content. You thought you’d give it a try and wrote a few ads...

Digital Marketing

Is Net Promoter Score right for your business?

I learned about Net Promoter Score in business school and, when I joined AdStage a few years ago as VP of Product, I thought this would be a great...