Leading PPC Blog and PPC Podcast

This Week In Ad News: Facebook adds new reporting for Click-to-WhatsApp ads

This week in Ad News: This Week in Ad Tech -Facebook adds new reporting for click-to-whatsapp ads, Spotify allows sponsorship of the Discover Weekly playlist, and boost Bing productivity with AI insights.

This Week in Ad Tech, The PPC Show

This Week In Ad News: [Special Edition] 2019 PPC Predictions

Pallavi Sharma 2 minute read

For this special edition of This Week in Ad News - a roundup of 2019 predictions for the industry, including a bonus PPC Show.

The PPC Show

2019 Trends in PPC [PODCAST]

Paul Wicker 27 minute read

Welcome to this special edition of The PPC Show where JD Prater and I take a break from the regular headlines and discuss 2019 trends and predictions for PPC. Tune in to hear ...

Product, Product Updates, Lead Generation, HubSpot

Show a More Complete Picture by Adding HubSpot Data to Ad Performance Reports

Rebecca Seligstein 3 minute read

Marketers have a lot going on. Not only are we responsible for the overall brand, product messaging, and press of a company, but we are the primary drivers of lead generation ...

Benchmark Report, Lead Generation, Twitter Advertising

Twitter Q3 2018 Benchmarks: CPC, CPM, CTR

Breanna Lambert 4 minute read

In Q3 2018, we analyzed over 104 million impressions and nearly 2 million clicks on Twitter to calculate median CPC, CPM, and CTR. Although Twitter didn’t have much to offer ...

This Week in Ad Tech, The PPC Show

This Week In Ad Tech: 3 Prospecting Features for Google Display Campaigns

Pallavi Sharma 2 minute read

This Week in Ad Tech -3 Prospecting Features for Google Display Campaigns; 5 Steps to Take When PPC Conversions are Down; Amazon Reaffirms: 'No Plans' for Ads on Alexa ...

Benchmark Report, Lead Generation, LinkedIn Marketing

LinkedIn To Hit $2B in Ad Revenue + Q3 Benchmarks

Breanna Lambert 4 minute read

In Q3 2018, we analyzed nearly 2 billion impressions and 4.1 million clicks on LinkedIn to calculate median CPC, CPM, and CTR for the business and career-oriented site. Last ...

Benchmark Report, PPC Metrics, Bing Ads

Why you shouldn’t ignore Bing according to Q3 2018 Bing Benchmarks: CPC, CPM, CTR

Breanna Lambert 3 minute read

Despite its 17% revenue growth year over year, Bing is forever trying to sprint out from under Google’s shadow. Earlier this year, Google expanded ad capabilities to allow more ...

Benchmark Report, Lead Generation, Youtube Ads

YouTube doubling video ad plays + Q3 2018 YouTube Benchmarks: CPC, CPM, CTR

Breanna Lambert 4 minute read

Do you enjoy watching pre-roll ads on YouTube? YouTube says that yes you do, and for that reason, according to a recent report from AdAge, it will now double up the number of ...

Product, AdStage Join, Closed-loop Reporting, Product Updates

Closing the Loop Between Paid Marketing and Sales with AdStage Join

Rebecca Seligstein 3 minute read

Imagine a paid ad campaign with tons of impressions, a great click-through-rate, and a low cost-per-click cost...this sounds like a marketer’s dream. But is it really making a ...

Benchmark Report, PPC Metrics

Instagram Ad Spend ⬆ 177% + Benchmarks for CPC, CPM, & CTR

Breanna Lambert 4 minute read

In Q3 2018, we analyzed nearly 872 million impressions and over 6 million clicks on Instagram to calculate median CPC, CPM, and CTR for the ever popular social platform. ...

This Week In Ad News: Facebook adds new reporting for Click-to-WhatsApp ads

This Week In Ad News: [Special Edition] 2019 PPC Predictions

2019 Trends in PPC [PODCAST]

Show a More Complete Picture by Adding HubSpot Data to Ad Performance Reports

Twitter Q3 2018 Benchmarks: CPC, CPM, CTR

This Week In Ad Tech: 3 Prospecting Features for Google Display Campaigns

LinkedIn To Hit $2B in Ad Revenue + Q3 Benchmarks

Why you shouldn’t ignore Bing according to Q3 2018 Bing Benchmarks: CPC, CPM, CTR

YouTube doubling video ad plays + Q3 2018 YouTube Benchmarks: CPC, CPM, CTR

Closing the Loop Between Paid Marketing and Sales with AdStage Join

Instagram Ad Spend ⬆ 177% + Benchmarks for CPC, CPM, & CTR

Weekly PPC Newsletter

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