Leading PPC Blog and PPC Podcast

Paul Wicker

Recent Posts

This Week in Ad News: New Instagram Competitor, Byte, Gets 1.3 Million Downloads in First Week

Introducing Byte, Another New Social Media Network For Marketers to LearnIf you were late to TikTok and now you're afraid to install it and get spied on by the Chinese ...

Facebook Ads, Benchmark Reports

How Much Do Facebook Ads Cost?

Paul Wicker 2 minute read

Unfortunately there's no simple answer. Every business is different and the costs of advertising will vary widely. In fact, at one agency I worked for, we had dozens of SMB ...

This Week in Ad News

This Week in Ad News - January 27, 2020

Paul Wicker 4 minute read

If you are one of the fifty nine thousand marketers that has been getting this newsletter for awhile, first let me say, "thank you!" 🙌 We love following the latest ...

Facebook Ads, The PPC Show, This Week in Ad News, Google Ads

2019 Trends in PPC [PODCAST]

Paul Wicker 27 minute read

Welcome to this special edition of The PPC Show where JD Prater and I take a break from the regular headlines and discuss 2019 trends and predictions for PPC. Tune in to hear ...

Digital Marketing

So You Want to Be a Product Manager?

Paul Wicker 3 minute read

I go to a fair amount of product meetups here in the San Francisco tech scene. While awkwardly mingling over a bucket of Lagunitas, I often hear the same standard questions: ...

LinkedIn Ads

LinkedIn Ad Tests: It’s Time to Actually Run One

Paul Wicker 7 minute read

Does this scenario sound familiar? You read LinkedIn’s post about testing your Sponsored Content. You thought you’d give it a try and wrote a few ads which have been running ...