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    Paul Wicker

    Recent Posts

    This Week in Ad News: New Instagram Competitor, Byte, Gets 1.3 Million Downloads in First Week

    Introducing Byte, Another New Social Media Network For Marketers to LearnIf you were late to TikTok and now you're afraid to install it and get spied on by the Chinese ...

    Facebook Ads, Benchmark Reports

    How Much Do Facebook Ads Cost?

    Unfortunately there's no simple answer. Every business is different and the costs of advertising will vary widely. In fact, at one agency I worked for, we had dozens of SMB ...

    This Week in Ad News

    This Week in Ad News - January 27, 2020

    If you are one of the fifty nine thousand marketers that has been getting this newsletter for awhile, first let me say, "thank you!" 🙌 We love following the latest ...

    Facebook Ads, The PPC Show, This Week in Ad News, Google Ads

    2019 Trends in PPC [PODCAST]

    Welcome to this special edition of The PPC Show where JD Prater and I take a break from the regular headlines and discuss 2019 trends and predictions for PPC. Tune in to hear ...

    Digital Marketing

    So You Want to Be a Product Manager?

    I go to a fair amount of product meetups here in the San Francisco tech scene. While awkwardly mingling over a bucket of Lagunitas, I often hear the same standard questions: ...

    LinkedIn Ads

    LinkedIn Ad Tests: It’s Time to Actually Run One

    Does this scenario sound familiar? You read LinkedIn’s post about testing your Sponsored Content. You thought you’d give it a try and wrote a few ads which have been running ...

    Digital Marketing

    Is Net Promoter Score right for your business?

    I learned about Net Promoter Score in business school and, when I joined AdStage a few years ago as VP of Product, I thought this would be a great chance to put that skill to ...