So You Want to Be a Product Manager?

Posted by on Dec 6, 2017 in Career
So You Want to Be a Product Manager?

I go to a fair amount of product meetups here in the San Francisco tech scene. While awkwardly mingling over a bucket of Lagunitas, I often hear the same standard questions: “Where do you work? What do you do?” If you ever go to product meetups, you’ll quickly learn that people there fall into two groups. […]

LinkedIn Ad Tests: It’s Time to Actually Run One

Posted by on Mar 2, 2017 in Automation, Reporting, Social
LinkedIn Ad Tests: It’s Time to Actually Run One

Does this scenario sound familiar? You read LinkedIn’s post about testing your Sponsored Content. You thought you’d give it a try and wrote a few ads which have been running ever since… …and you never got around to testing them. If this is you – don’t worry – you’re not alone. Taking time to create, […]

Is Net Promoter Score right for your business?

Posted by on Jan 30, 2017 in Advertising, Agency, Reporting
Is Net Promoter Score right for your business?

I learned about Net Promoter Score in business school and, when I joined AdStage a few years ago as VP of Product, I thought this would be a great chance to put that skill to use. After all, Net Promoter Score is known as a universal measure for customer experience management. Once I went through […]