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    This Week in Ad News

    This Week in Ad News: Facebook’s outage cost small advertisers thousands of dollars

    SNAP'S STOCK RISES ON EXPECTED AD REVENUESSocial-media platform Snapchat’s parent company Snap witnessed a sharply higher stock price on positive news: an analyst’s buy rating ...

    PPC, Digital Advertising, Display Advertising

    The 17 PPC Stats & Trends You Need to Know

    There’s nothing like a good stat to get a marketer’s heart pounding. Whether you use them as information, inspiration, or benchmarks, it’s always good to have some ...

    Website Conversions, Digital Advertising, Display Advertising, AdStage Join

    How to Decipher Clicks from Conversions

    For some of us more seasoned expert marketers, clicks and conversions might seem like Digital Marketing 101. But with the ever-changing and sometimes overwhelming state of ...

    Digital Advertising, Display Advertising, Google Ads

    17 Links to Help Lower Your Google CPC

    It's the challenge marketers spend just about every day of their careers battling: getting the right numbers up and the right numbers down. But how far up, and how far down, ...

    Digital Advertising, Display Advertising, Google Ads

    How to Use Google's New Responsive Display Ads Features in Your Next Campaign

    Google’s Responsive Display Ads have been available for several months now, and marketers have embraced the ad type with open arms, namely because they make creating a host ...

    LinkedIn Advertising, LinkedIn Marketing, LinkedIn Matched Audiences, Digital Advertising, LinkedIn Sponsored InMail

    5 Key Posts to Supercharge Your LinkedIn Advertising Strategy

    With LinkedIn recently reaching 610 million people using its platform to network, find new jobs, and share and receive updates in their industries, we thought, what better ...

    This Week in Ad News

    This Week In Ad News: Google Ads to sunset average position reporting metric later this year

    GOOGLE ADS TO SUNSET AVERAGE POSITION REPORTING METRIC LATER THIS YEAR Average position has become less valuable in recent years. Prepare to adjust your reporting, ...

    Benchmark Report, Digital Advertising, Marketing Analytics

    Your PPC Benchmark Guide for 2019 Planning

    As you're working to finalize budgets and blueprints for 2019's marketing plan, it's always good to have a reference point to work off, and for that, we look to the data. ...

    Facebook Ads, ROI, Digital Advertising, Marketing Analytics

    Quick Guide to Extend Your Facebook Campaigns

      With Facebook continuing to gobble up most marketer’s budgets, huge amounts of time are spent deciphering the social media giant’s algorithms, digging for the richest ...