Sam Mazaheri

Sam Mazaheri

Recent Posts

Facebook Ads

Facebook Ads in the Right-Hand Column to Look More Like News Feed

In April, Facebook announced major changes to the way ads displayed in the right-hand column (sidebar). Those changes began rolling out this week and...

Facebook Ads, Twitter Ads, Google Ads, Microsoft Advertising, This Week in Ad News

This Week in Ad Tech: Week of June 24, 2014

Every week, I curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and...

Google Ads

Quick Guide to AdWords Remarketing Campaigns

With Twitter & Facebook introducing self-serve remarketing capabilities in the past few weeks, it seemed right to give credit to the network that...

Facebook Ads

Facebook Audience Insights Are (Finally) Live

After announcing Audience Insights back in early May, Facebook has finally made it accessible to advertisers. The tool reveals details like...

Facebook Ads, Twitter Ads, Google Ads, Microsoft Advertising, This Week in Ad News

This Week in Ad Tech: Week of June 17, 2014

Every week, I curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and...

Twitter Ads

How to Create Twitter Retargeting Campaigns

Twitter announced the ability to create your own remarketing campaigns from the Twitter Ads interface. While remarketing has been possible on Twitter...

Pinterest Ads

Pinterest Announces Self-Serve Promoted Pins

Pinterest has just announced two new products to help businesses reach more people on the social network: Do-it-yourself Promoted Pins and updated...

LinkedIn Ads

9 Ways to Optimize LinkedIn Sponsored Updates Campaigns

LinkedIn Sponsored Updates are a great way to promote your content within the LinkedIn feed and get your brand in front of a targeted audience. But...

Facebook Ads

Quick Guide to Facebook Pixel Helper for Advertisers

Facebook launched the Facebook Pixel Helper to help you validate that your Conversion Tracking and Custom Audience Pixels have been installed on your...

Twitter Ads

How to Create Website Cards for Twitter Ads

Direct response ads on Twitter are easier than ever with Website Cards. They give interested users a quick summary of your website along with an easy...