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In April, Facebook announced major changes to the way ads displayed in the right-hand column (sidebar). Those changes began rolling out this week and...
Facebook Ads, Twitter Ads, Google Ads, Microsoft Advertising, This Week in Ad News
This Week in Ad Tech: Week of June 24, 2014
Every week, I curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and...
Quick Guide to AdWords Remarketing Campaigns
With Twitter & Facebook introducing self-serve remarketing capabilities in the past few weeks, it seemed right to give credit to the network that...
Facebook Audience Insights Are (Finally) Live
After announcing Audience Insights back in early May, Facebook has finally made it accessible to advertisers. The tool reveals details like...
Facebook Ads, Twitter Ads, Google Ads, Microsoft Advertising, This Week in Ad News
This Week in Ad Tech: Week of June 17, 2014
Every week, I curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and...
How to Create Twitter Retargeting Campaigns
Twitter announced the ability to create your own remarketing campaigns from the Twitter Ads interface. While remarketing has been possible on Twitter...
Pinterest Announces Self-Serve Promoted Pins
Pinterest has just announced two new products to help businesses reach more people on the social network: Do-it-yourself Promoted Pins and updated...
9 Ways to Optimize LinkedIn Sponsored Updates Campaigns
LinkedIn Sponsored Updates are a great way to promote your content within the LinkedIn feed and get your brand in front of a targeted audience. But...
Quick Guide to Facebook Pixel Helper for Advertisers
Facebook launched the Facebook Pixel Helper to help you validate that your Conversion Tracking and Custom Audience Pixels have been installed on your...
How to Create Website Cards for Twitter Ads
Direct response ads on Twitter are easier than ever with Website Cards. They give interested users a quick summary of your website along with an easy...