Leading PPC Blog and PPC Podcast

B2B Marketing, Instagram Ads, PPC, Digital Advertising, Display Advertising

23 Stats & How Tos That Prove Instagram is Made for B2B Marketers

For some B2B and B2C lead gen marketers, social media doesn’t feel as natural as say email marketing. And Instagram? That aesthetically-obsessed, millennials everywhere platform? How do lead gen marketers fit in ...

Google Sheets Add-On, Google Sheets

AdStage Announces the Launch of AdStage for Google Sheets

Sahil Jain 2 minute read

AdStage launches a new product that brings your cross-channel advertising data into Google Sheets, starting at only $29/month. AdStage has eliminated annual contract ...

Guide - How to Map Google Analytics Goals to Your Paid Ads Using Google Sheets

Josh Rodriguez 6 minute read

Here is the ask from your manager - they want to know how much Facebook ad spend led to those conversions you reported from Google Analytics goals. In other words, how much did ...

This Week in Ad News

This Week in Ad News: Google flips the switch on its next big money maker: Maps

Pallavi Sharma 3 minute read

THE BEST FEATURE IN THE NEW GOOGLE ADS EDITOR: PPC AUDITSThe new version of Google Ads Editor is great for PPC audits because it gives marketers the ability to evaluate ...

This Week in Ad News

This Week In Ad News: Snap stock pops after company announces plan to run ads in other apps

Pallavi Sharma 2 minute read

Facebook Ads, PPC, Facebook Relevance Score, Digital Advertising, Display Advertising

How to optimize your campaign based on Facebook's 3 new relevance scores

Breanna Lambert 5 minute read

The old relevance score. Sometimes a best friend, and sometimes a terrible foe. There’s something about the way it feels so judge-y that’s hard to overcome at times. ...

This Week in Ad News

This Week In Ad News: Adobe, Microsoft, and LinkedIn join forces to accelerate account-based marketing

Pallavi Sharma 2 minute read

ADOBE, MICROSOFT, AND LINKEDIN JOIN FORCES TO ACCELERATE ACCOUNT-BASED MARKETINGWith the partnership LinkedIn is hoping to create a seamless way for joint customers to identify ...

PPC, Digital Advertising, Display Advertising

3 Bottom-of-Funnel Strategies to Improve ROI Today

Breanna Lambert 6 minute read

Marketers aren’t the only ones focused on bottom-of-the-funnel efforts these days. The PPC platforms themselves are introducing new features designed to promote more ...

B2B Marketing, PPC, Digital Advertising, Display Advertising

E-Book: Demystifying ROI for B2B Marketers

Breanna Lambert 3 minute read

Measuring ROI from paid marketing for B2B is a critical problem a lot of marketers are trying to tackle. B2B marketing isn’t a simple, transactional process that’s easily ...

Facebook Ads, PPC, Digital Advertising, Display Advertising, Google Ads

How To + Tools to Set Your PPC Campaign Budget

Breanna Lambert 6 minute read

When your boss asks you how much budget you need for the year, unfortunately, “All of the money” is not an appropriate answer. Or at least it won’t yield you what you want. ...

This Week in Ad News

This Week in Ad News: LinkedIn Introduces Lookalike Audiences, Improves Audience Targeting

Pallavi Sharma 3 minute read

LINKEDIN INTRODUCES LOOKALIKE AUDIENCES, IMPROVES AUDIENCE TARGETINGLinkedIn’s lookalike audiences combines the traits of ideal customer with our rich member and company data ...

This Week In Ad News

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