Leading PPC Blog and PPC Podcast

Bing Ads Benchmarks for Q4 2018 + Why “the future looks brighter for Bing”

According to an announcement Microsoft made early this year, Bing ad revenue rose 14% in the fourth quarter of 2018. When Merkle released its Q4 2018 Digital Marketing Report, the agency predicted “the future looks ...

Benchmark Report, Lead Generation, Twitter Advertising

Twitter Ads Benchmarks for CPC, CPM, and CTR in Q4 2018

Breanna Lambert 2 minute read

Twitter recently shared its user base numbers for the first time, and people were shocked, and not in a good way. Twitter has 126 million daily users. For comparison, Snap has ...

This Week in Ad News

This Week In Ad News: Google tests ads in Assistant results

Pallavi Sharma 3 minute read

Benchmark Report, PPC Metrics, Instagram Ads

Instagram Ads Benchmarks for CPC, CPM, and CTR in Q4 2018

Breanna Lambert 3 minute read

Despite what’s going on over at parent company Facebook, Instagram continues to thrive, and marketers are more than willing to pay to play, especially as more consumers flock ...

Digital Advertising, Marketing Analytics, ROI, AdStage Join

Why you need to align sales & marketing now

Breanna Lambert 5 minute read

The debut of AdStage’s newest product, Join, is clear proof we believe that for marketers to win they must become more aligned and integrated with sales as a way to close the ...

Benchmark Report, Google Ads, Lead Generation, Search Advertising

Google Ads Benchmarks for CPC, CPM, and CTR in Q4 2018

Breanna Lambert 5 minute read

In the last quarter of the year, Google made some major changes to Display campaigns, and it couldn’t have come at a better time since our calculations found that costs and ...

Benchmark Report, Lead Generation, LinkedIn Ads

LinkedIn Ads Benchmarks for CPC, CPM, and CTR in Q4 2018

Breanna Lambert 3 minute read

In Q4, Microsoft reported that LinkedIn was seeing record levels of engagement among its 610 million registered users; a 34% increase in sessions in fact. With heavy updates to ...

Benchmark Report, Lead Generation, Facebook guide, PPC Metrics

Facebook Ads Benchmarks for CPC, CPM, and CTR in Q4 2018

Breanna Lambert 6 minute read

Facebook just can’t seem to stay out of the news these days, especially when it comes to data collection methods and privacy concerns. But that didn’t stop the social media ...

This Week in Ad News

This Week In Ad News: Facebook announces campaign level budgets

Pallavi Sharma 5 minute read

Benchmark Report, Lead Generation, Youtube Ads

YouTube Ads Benchmarks for CPC, CPM, and CTR in Q4 2018

Breanna Lambert 3 minute read

Google CEO Sundar Pichai started the year calling YouTube a key contributor to Google’s rise in fourth-quarter revenue, though he didn’t offer many details beyond that. Perhaps ...

Blog

Top Blog Roundup: Best of 2018

Kimberlee Alley 3 minute read

It’s always fun to review the past year and see what topics caught people’s eye. We looked at our most-viewed blog posts for 2018 and it’s obvious the people want actionable ...

Bing Ads Benchmarks for Q4 2018 + Why “the future looks brighter for Bing”

Twitter Ads Benchmarks for CPC, CPM, and CTR in Q4 2018

This Week In Ad News: Google tests ads in Assistant results

Instagram Ads Benchmarks for CPC, CPM, and CTR in Q4 2018

Why you need to align sales & marketing now

Google Ads Benchmarks for CPC, CPM, and CTR in Q4 2018

LinkedIn Ads Benchmarks for CPC, CPM, and CTR in Q4 2018

Facebook Ads Benchmarks for CPC, CPM, and CTR in Q4 2018

This Week In Ad News: Facebook announces campaign level budgets

YouTube Ads Benchmarks for CPC, CPM, and CTR in Q4 2018

Top Blog Roundup: Best of 2018

Weekly PPC Newsletter

categories