Check out the many new features added to AdStage this month!
New Report Center
Browse, customize and schedule performance reports in the new Report Center. You can even share insights with others on your team with recurring report emails. Learn more.
Retarget lost site visitors with Facebook ads directly within AdStage. You can even segment site visitors by event– a feature available only in AdStage! Learn more.
Editable Budget Columns
Change your budgets quickly with editable budget columns. There’s no need to open a campaign to make a change. Try it out.
LinkedIn Sponsored Updates
Create and manage LinkedIn Sponsored Updates directly within AdStage. These native ads let you promote your content across devices in the LinkedIn feed. Learn more.
Sponsored Updates App
Optimize Sponsored Updates with insights and analytics, tailored messaging and conversion tracking. You can even select multiple updates to sponsor across multiple campaigns. Launch the app.
Expanded Widget Metrics
Visualize and track the performance metrics you care about most. Widgets and graphs now offer even more metrics to choose from. Try it out.
Sign up for AdStage to manage all your ad campaigns in one place!
Reporting just got easier.
We’ve just launched the brand new Report Center in AdStage to make creating reports for Google AdWords, Bing Ads, Facebook Ads & LinkedIn Ads even easier.
You can choose from a number of pre-built report templates or create a custom report with the rows and columns you care about most. You can even schedule recurring reports to be delivered right to your inbox. Log in to check out the new Report Center or sign up for AdStage for access.
Browse dozens of pre-built reports from the new Report Gallery.
Use real-time search and filters to find the right report, right away.
Create custom reports with the exact data you need.
Schedule recurring reports to be emailed to you or your colleagues.
Modify, duplicate and delete your scheduled reports easily.
We’re actively working on even more features for the new Report Center. What else would you like to see? Let us know in the comments below.
Online advertising is constantly changing. The “New Rules of (insert ad network here) Marketing” are already out of date. Just going heads down on a project for a couple of weeks can cause you to miss out on game-changing feature rollouts, new ad types and a shift in industry best practices.
The “New Rules of (insert ad network here) Marketing” are already out of date.
In this series, I’ll teach you how to stay informed and in the loop so you can take advantage of the current trends in the ad space and keep from drowning amidst the flood of changes.
Pro-tip: Sign up here and I’ll email you a weekly roundup of news, trends & strategies.
Change in This Industry Is Constant
The ad networks are constantly changing. I didn’t fully appreciate this fact until I began working with the engineers at AdStage where we’re constantly negotiating through changes in the ad network APIs. While you may hear about earth-shattering changes like Enhanced Campaigns, there’s a huge amount of significant PPC news that can go unnoticed to you, but require immediate attention from us. Blink and you’ll miss the opportunity.
You Need to Leverage the Experts
Once you hear about a change that’s relevant to you, you’ll need to learn how to use it. But ad network documentation can be pretty bad… consisting of marketing copy rather than real-world help.
This content and commentary will help you stay sane and navigate ad network changes like a pro.
Fortunately, there’s a healthy supply of online marketers with great ideas about how you can take advantage of these changes. And because they’re marketers, they know the value of sharing their ideas through social media and content marketing. So soak up the how-tos, op-eds, memes, tweets, etc. This content and commentary will help you stay sane and navigate these changes like a pro.
How I’d Collect Advice From Experts
When I managed paid acquisition in-house for an e-commerce website in a highly competitive industry, I used RSS feeds to queue up a steady stream of PPC news and resources for my professional development. Whenever I needed to take a break from staring at data, I’d load up the next article in my Google Reader (RIP).
This gave me a wide breadth of industry knowledge, sparked creativity and out-of-the-box strategies, and kept me informed about newly-released features that gave me a significant edge on my competitors utilizing PPC agencies for their campaigns. (No disrespect to agencies, but I experienced first-hand the benefits of devoting an in-house marketer to non-stop optimization). As my team grew, I’d onboard new hires with the same RSS feed so they could stay up to date on current strategies as well.
When I moved on to Google, I began putting together a roundup of industry news for the AdWords & DoubleClick product teams so they could stay in the loop. While there were some awkward weeks when the roundup was flooded with articles bemoaning Enhanced Campaigns, the majority was pretty fun to put together. It was a great feeling sending articles praising new features to the very product managers and engineers that worked so hard developing it! It also kept me informed, even though I had transitioned out of day-to-day campaign management.
When I came to AdStage, I started sending a weekly news roundup to our team internally. At the suggestion of my CEO (a brilliant marketer himself), we branded this newsletter as This Week in Ad Tech and began sending it out every week to customers that had signed up for the AdStage beta or our AdWords Reporting App for iPad.
You’ll appreciate that I manually curate the flood of articles and resources every week to put the roundup together. It includes first-party content from the AdStage blog, along with industry news, how-tos, and industry trends.
Today at the AdWords Performance Forum, Jerry Dischler, the VP of Product Management for AdWords at Google, presented a slew of new AdWords features that are scheduled to roll out over the next few months including new mobile app ad types, improved tracking, and a suite of new tools to manage and optimize campaigns. Here’s a roundup:
Mobile App Ads
Perhaps playing catchup with Facebook’s successful mobile app ads, Google is beefing up their own mobile app ads to help developers promote discovery of and re-engagement with their apps across Google search, the Google Display Network, and YouTube.
To address the fact that 60% of apps are never installed (according to Google), AdWords advertisers can now use AdMob for advanced targeting of people who are most likely to be customers by looking at which apps they use, how frequently they use apps, and what types of in-app purchases they make.
AdWords is also adding a TrueView companion ad type for promoting app installs with YouTube preroll ads.
And to address the fact that 80% of apps are only used once (according to Digital Trends), AdWords is also introducing re-engagement ads for search and display. These ads are incredibly useful for driving increased engagement from users that already have your app installed by deep linking them into different sections of your app.
HotelTonight, the poster child of Facebook’s re-engagement ads, is used as the example here. Users with the HotelTonight app installed can now see AdWords ads that encourage them to open up the app to book a room, rather than be told to install it.
Estimated Total Conversions
While there weren’t any new feature announcements for Estimated Total Conversions, Google’s cross-device conversion tracking tool, Google did report positive results from initial tests and confirmed it will continue to invest in the product.
Estimated Total Conversions promise to more accurately attribute conversions across devices, which have been historically underreported. Google reported a 7% increase in cross-device conversions and a 32% increase in conversions initiated via mobile and completed on another device.
New Enterprise-class Tools
The most exciting announcements were of new “enterprise-class tools” designed to help advertisers manage their campaigns.
Google’s making bulk cross-campaign changes easier by including more bulk actions. The full details are still a bit fuzzy, but if you’ve ever had to make sweeping changes across your campaign to reflect a new promotion or change in messaging, you’ll be glad to know it will be easier to do this in the online interface than ever before.
Automated bidding is growing beyond conversion optimizer and budget optimizer to include the ability maximize the number of conversions, or the total value of conversions.
Max Conversions – You can set you campaigns to use automated bidding that maximizes conversions (e.g., a car company can automate bids to drive as many users as possible to the build-a-car page on their website.)
Max Revenue – You can set you campaigns to use automated bidding that maximizes revenue (e.g., an e-commerce website can automate bids to generate more high-value orders on their website.)
This was my favorite part of the announcement. Director of Product Management for the AdWords front end (and my former manager), Paul Feng, showed a video of some of the steps we have to go through to prepare an AdWords csv for analysis in Excel:
- Create the report in AdWords.
- Download the csv.
- Strip the header.
- Create a pivot table.
- Format the pivot table.
- Manipulate the data.
- Then, re-download the report with data from different entities and repeat…
Enhanced Reporting replaces the offline pivot table process, with a multi-dimensional data tool. These drag and drop reports use live data, so you can change the metric (campaign, ad group, etc.) easily and get real-time results.
This reminds me a lot of custom reports in Google Analytics, but with live previews– which is a huge compliment.
In addition to tables, Enhanced Reporting includes line graphs, pie charts, and bar charts to visualize the data.
While this is a respectable attempt to kill the pivot table, advertisers will still need to merge their reports across other channels like Bing, Facebook, and LinkedIn Ads with Excel or use a third party tool like AdStage to automatically create cross-channel reports. Learn about AdStage reporting here.
Drafts & Experiments
The last feature Google revealed was Drafts & Experiments which seems to be a much-needed overhaul of AdWords Campaign Experiments (ACE).
Now if you have a hypothesis to test, you can add your changes to a draft mode for review (what the AdWords product management team thinks of as a “shopping cart” of sorts). Once you’re happy with the proposed changes, you can run it as an experiment with a percentage of your audience.
As the data comes in, you can see the change in performance for the two variations side-by-side. If they changes are beneficial, you can apply your changes. If not, you can reject your hypothesis and revert your changes easily!
What do you think of these announcements? Is there a particular feature you’re excited about?
Many sites were affected; we recommend changing your passwords.
As you may have heard, a serious security vulnerability affecting the majority of web services known as ‘Heartbleed‘ was disclosed to the world on April 7. In response to this, our engineering team has released a series of patches to ensure all possible security holes in our system are closed. AdStage is no longer vulnerable, but we suggest that you change your password both on AdStage, and elsewhere, as many sites were affected.