What’s New with AdStage in July

Posted by on Jul 31, 2014 in PPC News
What’s New with AdStage in July

Check out some of the new features we’ve added to AdStage in July!

Enhanced Inline Editing

Making quick changes to keywords, bids and budgets is easier than ever with enhanced inline editing from directly within the table. Try it out.

Inline keyword editing

LinkedIn Direct Sponsored Content

Take your LinkedIn Sponsored Update campaigns to the next level with this new unpublished ad type. As a Certified Marketing Partner, AdStage has been testing this for months with outstanding results. Request access.

LinkedIn Direct Sponsored Content

Folder Deletion

Clear up the clutter and stay organized by deleting folders you don’t need anymore. Manage your folders.

Delete folders in adstage

Improved LinkedIn Reporting

View relevant information about your ads with new columns now available in LinkedIn CSV reports. Visit the Report Gallery.

adstage linkedin reporting ad details

Streamlined Campaign Creation

Creating Google and Facebook campaigns is even simpler now that we’ve streamlined the workflow. Try it out.

adstage streamlined campaign creation

Get AdStage

Manage Google, Bing, Facebook & LinkedIn ad campaigns together from one place with AdStage. Start your free trial today!

No credit card required. Try AdStage risk-free for 14 days.

New Ad Type Could Offer a Way to Buy Products on Facebook

Posted by on Jul 18, 2014 in PPC News, Social
New Ad Type Could Offer a Way to Buy Products on Facebook

Facebook announced this week that it is testing a new ad type that can give people a way to discover and buy products on Facebook. The ad unit promises to help businesses drive sales through the both the News Feed and Pages.

How It Works

facebook sponsored post buy products mobile The example Facebook provided shows a sponsored post where a Page “shared a product.” The ad also contains:

  • A description
  • An image
  • The product name
  • Pricing (along with standard pricing if it has been marked down)
  • A “Buy” button

People that click the “Buy” button will be able to purchase the product directly from the business without leaving Facebook. This feature should help reduce the friction caused by leaving Facebook to visit an external site and increase an ad’s conversion rate, especially for low-involvement purchases.

Facebook hasn’t yet revealed what the purchase flow would look like but cover privacy and security.

We’ve built this feature with privacy in mind, and have taken steps to help make the payment experience safe and secure. None of the credit or debit card information people share with Facebook when completing a transaction will be shared with other advertisers, and people can select whether or not they’d like to save payment information for future purchases.

The ad unit displays on both mobile and desktop and is currently being tested by a small group of US small and medium-sized businesses. Though no plans for general availability were shared, commenters reacted favorably to the plans. Offering  and commenters on the announcement were generally excited about the prospects.

Facebook Desktop App Ads Updated to Promote Virtual Goods

Posted by on Jul 11, 2014 in PPC News, Social
Facebook Desktop App Ads Updated to Promote Virtual Goods

Facebook this week announced a new way for game developers to promote and sell virtual goods through desktop app engagement ads. Players who see the ad as they browse Facebook will be now able to purchase directly from the ad and start playing the game.

facebook desktop app engagement ad for virtual goods

Case Study

In a blog post, Pin Lu of Facebook showcased game developer Kixeye’s wildly successful pilot of the ads:

Kixeye used these desktop app ads for virtual goods for their game Battle Pirates to reengage active players who were past purchasers, as well as active ones who had not yet paid. Kixeye offered discounts on their gold virtual currency and they saw over a 10 percent click-through rate and a 50 percent conversion rate for past purchasers. They saw a 14 percent conversion rate for those who hadn’t paid before. In addition, they targeted their highest value spenders with large discounts — for instance, $500 worth of gold virtual currency for $250 — and saw over 5,000 percent return on ad spend.

facebook app engagement add purchase

How to Create Desktop App Ads for Virtual Goods

Facebook desktop engagement ad call to actionTo create a desktop app ad for virtual goods, you must choose “App Engagement” as your objective, then choose either “Buy Now” or “Get Offer” as your call to action. Like standard desktop app engagement ads, these ads can appear in both the News Feed or the right-hand column.

The ad type has incredible potential for game developers and can be used with custom audiences to effectively advertise to your highest-spending players.

What’s New with AdStage in June

Posted by on Jun 30, 2014 in PPC News
What’s New with AdStage in June

Check out some of the new features we’ve added to AdStage in June!

Facebook Unpublished Page Posts

Split test messages to your audience and control who sees which message with Unpublished Facebook Page posts. Unpublished Page posts only appear as ads to your targeted audience and aren’t shared on your page. Create one today!

Unpublished Page Posts in Facebook

Improved Imports

Import all of your campaigns and performance data into one place with AdStage. Our import process has been dramatically streamlined to improve frequency and reliability. And as always, any changes you make in AdStage are pushed to the network in real-time.

adstage network import status

Conversion Tracking

Track conversions across Google, Bing, Facebook and even LinkedIn with the redesigned AdStage conversion tracker. A single snippet of code is all you need to track conversions on your website across all networks. Get your conversion code here.

adstage conversion tracking

Coming Soon

We’re also working on a number of other major features that will dramatically increase the usefulness of AdStage. Upcoming features include improved tables, new apps, and more. We can’t wait to reveal the rest!

Get AdStage

Manage Google, Bing, Facebook & LinkedIn ad campaigns together from one place with AdStage. Start your free trial today!

No credit card required. Try AdStage risk-free for 14 days.

Facebook Ads in the Right-Hand Column to Look More Like News Feed

Posted by on Jun 27, 2014 in PPC News, Social
Facebook Ads in the Right-Hand Column to Look More Like News Feed

In April, Facebook announced major changes to the way ads displayed in the right-hand column (sidebar). Those changes began rolling out this week and users will soon be seeing larger ads in the sidebar. In this post we’ll review the change and help you plan out your next steps.

How Sidebar Ads Used To Look

Up until this week, ads in the right hand column would only display with a small thumbnail 100×72 image on the left with ad copy on the right. Because they’re so compact, you could see as many as 7 of these ads at one time which led to high impressions with low engagement, relative to other ad types.

Facebook profile with the old sidebar ads

The New Sidebar Ads

Now, you’ll begin seeing ads in the sidebar with much bigger images (up to 3x) with the headline and description below it. The idea is that sidebar ads will be similar to your news feed ads, but with scaled down images.

Facebook profile with new ad format for the right hand column

New Image Specs

Here’s how images will displayed in the new format:

  • Offers, Desktop Apps, Links (tied to a Page), Domains (no Page)
    • News Feed images:1200×627
    • Sidebar images: 245×133
    • Aspect Ratio: 1.91:1
  • Video ads
    • News Feed images: 1200×675
    • Sidebar images: 245×143
    • Aspect Ratio: 16:9
  • Page Like and Event ads
    • News Feed images: 1200×444
    • Sidebar images: 254×94
    • Aspect Ratio: 2.7:1
  • Photo Ads
    • News Feed images: 1200×900
    • Sidebar images: 254×133
    • Aspect Ratio: varies

How This Impacts You

This change makes sidebar ads more similar to the high-performing news feed ads and Facebook reports they’ve seen increased engagement for advertisers. It also means fewer ads will display in the sidebar so you can expect fewer impressions from your ads in the sidebar as well as higher CPM costs. Still, the higher engagement rates should make up for this.

Your Next Steps

If you’re running ads with 100×72 images in the sidebar now, they’ll continue display until September 1 when all sidebar ads will switch to the larger format exclusively. When you create new ads however, you can optimize them for the newsfeed placement and trust that they maintain the aspect ratio when scaled down for the sidebar.

For more about advertising on Facebook, check out our Guide to Facebook Ads.

Facebook Audience Insights Are (Finally) Live

Posted by on Jun 20, 2014 in PPC News, Social
Facebook Audience Insights Are (Finally) Live

After announcing Audience Insights back in early May, Facebook has finally made it accessible to advertisers. The tool reveals details like locations, interests and behaviors of your saved and custom audiences and compares them against broader audiences on Facebook.

facebook audience insights

Available Insights

With it you can view:

  • Demographics — Age and gender, lifestyle, education, relationship status, job role and household size
  • Page Likes — The top Pages people like in different categories, like women’s apparel or sports
  • Location and Language — Where do people live, and what languages do they speak
  • Facebook Usage — How frequently are people in your target audience logging onto Facebook and what device(s) they are using when they log on
  • Purchases Activity — Past purchase behavior (i.e. heavy buyers of women’s apparel) and purchase methods (i.e., in-store, online)

This info can help you craft messages that resonate with your audience to improve engagement and reveal other audiences you should consider targeting.

Available Audiences

You can view insights for many different types of audiences:

  • People on Facebook in general
  • People connected to your Page or event
  • People in Custom Audiences you’ve created
  • And more…

Check it out yourself by clicking on “Audience Insights” from the left navigation bar in the Facebook Ads Manager.

Pinterest Announces Self-Serve Promoted Pins

Posted by on Jun 5, 2014 in PPC News
Pinterest Announces Self-Serve Promoted Pins

Pinterest has just announced two new products to help businesses reach more people on the social network: Do-it-yourself Promoted Pins and updated analytics.

Do-It-Yourself Promoted Pins

Pinterest has long been testing Promoted Pins in search and category feeds, but now they’ve added a self-serve way for you to promote pins yourself. This opens Promoted Pins up to businesses of any size and gives you a way to reach more people and drive traffic back to your site. Promoted Pins will be available on a cost-per-click (CPC) basis through ads.pinterest.com.

Pinterest do it yourself promoted pins

If you’re based in the US and are interested in testing self-serve promoted pins, you can sign up for a chance to test it here.

New and Improved Analytics

Pinterest also announced a refresh to their analytics tool. The new version promises to offer more detailed insights to help you figure out what to pin, including:

  • What people are pinning from your website
  • How pins from your Pinterest profile are performing
  • Which pins and boards are driving the most impressions, clicks and repins
  • How pins drive engagement across different platforms

The updated analytics tool is rolling out slowly to business accounts now and will be available at analytics.pinterest.com.

Pinterest analytics profile

You’ll need a Pinterest business account to use these tools. You can sign up for one here.

Facebook Releases Pixel Helper for Advertisers

Posted by on May 29, 2014 in PPC News, Social
Facebook Releases Pixel Helper for Advertisers

facebook pixel helper

Facebook last night launched the Facebook Pixel Helper to help you validate that your Conversion Tracking and Custom Audience Pixels have been installed on your website correctly.

With the tool you can:

  • Verify your pixels are working properly
  • Troubleshoot common errors
  • Learn how to improve performance

How It Works

The Facebook Pixel Helper runs in the background and looks for a Facebook marketing pixel on each website you visit. If the site you’re on has one installed, the </> icon will turn blue and a counter will reveal how many pixels were found on the page.

You can identify issues with the pixel on your page when the icon doesn’t turn blue. Click the </> icon will open up a popup with debugging information to help you troubleshoot.

Availability

The Facebook Pixel Helper is available now as an extension for Google Chrome. Download it now at the chrome web store or learn more at Facebook Developers.

Download Now

What’s New with AdStage in May

Posted by on May 22, 2014 in PPC News
What’s New with AdStage in May

Check out the many new features added to AdStage this month!

New Report Center

Browse, customize and schedule performance reports in the new Report Center. You can even share insights with others on your team with recurring report emails. Learn more.

AdStage report center

Facebook Retargeting

Retarget lost site visitors with Facebook ads directly within AdStage. You can even segment site visitors by event– a feature available only in AdStage! Learn more.

facebook retargeting in adstage

Editable Budget Columns

Change your budgets quickly with editable budget columns. There’s no need to open a campaign to make a change. Try it out.

adstage editable budget columns

LinkedIn Sponsored Updates

Create and manage LinkedIn Sponsored Updates directly within AdStage. These native ads let you promote your content across devices in the LinkedIn feed. Learn more.

linkedin sponsored updates

Sponsored Updates App

Optimize Sponsored Updates with insights and analytics, tailored messaging and conversion tracking. You can even select multiple updates to sponsor across multiple campaigns. Launch the app.

adstage linkedin sponsored updates app

Expanded Widget Metrics

Visualize and track the performance metrics you care about most. Widgets and graphs now offer even more metrics to choose from. Try it out.

expanded widget metrics

Sign up for AdStage to manage all your ad campaigns in one place!

Sign up for AdStage

Introducing the New AdStage Report Center

Posted by on May 9, 2014 in PPC News, Product Updates, Reporting
Introducing the New AdStage Report Center

Reporting just got easier.

We’ve just launched the brand new Report Center in AdStage to make creating reports for Google AdWords, Bing Ads, Facebook Ads & LinkedIn Ads even easier.

You can choose from a number of pre-built report templates or create a custom report with the rows and columns you care about most. You can even schedule recurring reports to be delivered right to your inbox. Log in to check out the new Report Center or sign up for AdStage for access.

Log In to the Report Center

 

Browse Reports

Browse dozens of pre-built reports from the new Report Gallery.

Browse Reports

 

Filter Reports

Use real-time search and filters to find the right report, right away.

Report Filter

 

Customize Reports

Create custom reports with the exact data you need.

Custom reports

 

Schedule Reports

Schedule recurring reports to be emailed to you or your colleagues.

schedule reports

 

Manage Reports

Modify, duplicate and delete your scheduled reports easily.

Manage Scheduled Reports

 

What’s Next?

We’re actively working on even more features for the new Report Center. What else would you like to see? Let us know in the comments below.