AdStage Express Product Update – Review the New Features

Posted by on Jun 6, 2013 in PPC News | No Comments
AdStage Express Product Update – Review the New Features

It just keeps getting better! Check out the new and improved features we’ve recently added to AdStage Express.

Search Query Reports in AdStageSearch Query Reports

Now you can see which search queries are triggering your ads. Find opportunities for new keywords and new negative keywords to add to your campaign to save money and reach quality customers efficiently.

AdStage Bulk ActionsBulk Actions

AdStage Express now supports bulk keyword actions so you can modify your bids, statuses, and match types at scale. Bulk actions are also available in the new search query reports.

AdStage Demo DashboardDemo Dashboard

Preview AdStage Express campaign dashboards from the moment you create your account. See how it presents your performance data across Google, Bing, Facebook, and LinkedIn before you spend a dime.

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Campaign Digest Emails

We’ve created weekly digest emails with performance summaries and actionable recommendations. Review these emails to monitor and optimize your campaigns quickly and consistently.

Enhanced Campaign Support

Google campaigns created in AdStage Express are now enhanced from the start to provide simple device-specific bidding and targeting.

Targeting Improvements

We’ve made a number of targeting tweaks to help you leverage each network’s strengths when creating a cross-network campaign. We’ve also included support for Facebook’s advanced connection targeting and custom audiences.

Product Walk-Through

We’ve implemented a product walk-through to explain each section of AdStage Express. It’s informative and helpful for new advertisers, but also skippable for when you want to get started immediately.

Performance Enhancements and Bug Fixes

Lastly, you’ll notice loads of improvements throughout the platform including squashed bugs and faster site performance.

Up Next From AdStage

Here’s a preview of some of the new features we have lined up for release in the weeks to come.

  • Improved and expanded campaign optimization recommendations
  • Ability to create new Custom & Lookalike Audiences for Facebook
  • An image library for easy access to all of your previously used images
  • Improved keyword suggestions for search campaigns

And, best of all, AdStage Express is still completely free while in private beta!

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Bing Search Share at All-Time High

Posted by on May 15, 2013 in PPC News, Search | No Comments

comScore Explicit Core Search Share Report

ComScore today released its monthly comScore qSearch report of the US search landscape for April. Naturally, Google led the market in April, but its market share slipped 0.6 points to 66.5%. Bing improved 0.4 points to 17.3% market share and Yahoo! improved 0.2 points to 12.0%. This is a record high for Bing and, given that Yahoo! search is powered by Bing, nearly a third of searches in April were powered by Bing!

It’s more important than ever to include the Yahoo! Bing network in your PPC efforts.

It’s more important than ever to include the Yahoo! Bing Network in your PPC efforts to capture new customers where they search. In fact, nearly 50 million unique searchers in the US  can only be reached through ads on Yahoo! Bing Network and not through Google search. If you’re having a tough time launching optimized search campaigns on multiple ad networks, use AdStage Express to simultaneously build, deploy, and manage online ad campaigns across Google (including Ask & AOL), Bing (including Yahoo!), Facebook, and LinkedIn!

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The LAUNCH Festival

Posted by on Mar 8, 2013 in PPC News | One Comment

LAUNCH festival

Last week, the AdStage team had an awesome time at the LAUNCH Festival. It was incredible to win the prize for Best Business Model given all the great companies that were at the event. We’ve been working on our platform for months and getting it into the hands of users feel so good. We couldn’t have expected the overwhelmingly positive response everyone had to what we’ve been working on and we’re so glad people are excited to try out the AdStage Platform.

LAUNCH was a great environment to show the world our product, learn from other technologists and entrepreneurs, and meet many other companies building awesome products.

AdStage presents on stage

Why are events like LAUNCH important?

Events like LAUNCH represent why many of us entrepreneurs work so hard. We saw so many great ideas put together by small teams that can change the way people do things everyday. There were also many great speakers and judges that we’ve already seen change the world – some of my favorites were Chamath Palihapitiya and Evan Williams. We learned how they think, why they started their companies, & how they go about tackling new and exciting challenges.

Jason Calacanis and Evan Williams

Fireside chat with Jason Calacanis & Evan Williams

Passion and focus were the two characteristics that came up in Twitter co-founder, Evan Williams’ talk. I think entrepreneurs taking those two ideas to heart with make their success more likely – start/support something you’re passionate about and focus on it completely. That may mean saying no to other opportunities, but if you’re really passionate about a particular project, the best way to have it succeed, is to give it all your effort.

Where we go from here?

Robert Scoble

Scoble liked our pitch: “Can I give you my credit card so I can get this right now, because this is the hottest idea I’ve seen so far in 2 days.”

Our goal at AdStage is to help businesses advertise online using their ad dollars most effectively. Traditionally, to run successful ad online ad campaigns, you either need an expert on your team, or you need to pay an agency to take care of the advertising side of things, which can be very costly. We’ve launched our private beta (sign up here) and we’re ready to change the world of online advertising! 

Read about more about the conference & AdStage:

PandoDaily – http://video.pandodaily.com/9ET/launch-manage-ad-campaigns-across-multiple-platforms-with-adstage/

TechCrunch – http://techcrunch.com/2013/03/05/adstage-launch-funding/

VentureBeat – http://venturebeat.com/2013/03/05/these-4-startups-are-leading-the-pack-at-launch-2013/

TheNextWeb – http://thenextweb.com/insider/2013/03/06/here-are-our-favorite-hacks-and-startups-from-day-two-of-the-launch-festival/?fromcat=all

Our Pitch at LAUNCH – http://festival.launch.co/live/?s=90376